Bronzo Packaging · 2020
Yo,verde L'olio D'oliva
- A' Design Award di Bronzo 2020 in Packaging
- CLIENT: Yo, Verde
- Estimated Number of Design Views: 13,789
- Verification code 3D2D0A3AF7 · Verify this award
Colors
About Yo,verde L'olio D'oliva
Un esercizio di sintesi per questo design ispirato ai classici barattoli per sciroppi. Il nome è l'insegna del prodotto che giustifica il colore verde dell'olio all'interno. Sul davanti, il logo è costruito dalla croce farmaceutica che forma un cuore pixelato. Il design sobrio e senza arte che utilizza un messaggio associato alla salute e al suo contenuto.
About the A' Design Award di Bronzo
Yo,verde L'olio D'oliva ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Yo,verde L'olio D'oliva sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Yo,verde L'olio D'oliva soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
- Dimensions & Packaging
- This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
- Tags
- packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
- Production Technology
- Glass. This bottle is painted in white, and printed in two colours.
- Design Challenge
- Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
- Inspiration
- Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.
Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea. - Project Duration
- The project started in November 2016 and finished in February 2017 in Úbeda.
- Operation Flow
- The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
- Image Credits
- Fotógrafo: Balta fotografo
