Press Release
Yo,verde Olive Oil by Antonio Cuenca Wins the Bronze A' Design Award in Packaging Design
Antonio Cuenca acknowledged for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Yo,verde Olive Oil by Antonio Cuenca, designed for Yo, Verde, has been granted the Bronze A' Design Award in the Packaging Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Yo,verde Olive Oil
A synthesis exercise for this design inspired by classic syrup jars. The name is the insignia of the product that justifies the green color of the oil inside. On the front, the logo is constructed from the pharmaceutical cross forming a pixelated heart. The sober and artless design that uses a message associated with health and its content.
About Antonio Cuenca
Antonio Cuenca is a spanish graphic designer, who is specialized in branding and packaging design. He is founder and creative chief at Superfluido design studio. His own identity is to make evident what is simple, to make order between ideas to reduce them at simple expressions. He helps companies to draw new patterns for their brands, finding effective and objetive solutions. Between observation and silence he founds inspiration for his designs. He thinks every project is different, and that is why he values a closer relation with customers, giving honest advice through the whole design process.
Award Record
Antonio Cuenca is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/91926
- A' Design Award Page: https://competition.adesignaward.com/91926
- Media Showcase: https://www.designnewsroom.com/!91926
- Laureate Profile: https://designers.org/d/259324
- Further Information from the Laureate: http://www.superfluido.es
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Yo,verde Olive Oil
- Function
- Olive Oil
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- White Smoke, Gainsboro, Dark Gray, Silver and Yellow Green
- Images
- 5
- Client
- Yo, Verde
The Recognition
- Laureate
- Antonio Cuenca
- Country
- Spain
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #91926
Credits
- Image Credits
- Fotógrafo: Balta fotografo
Design Details
- Unique Properties
- The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
- Inspiration
- Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector. Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo.
- Challenge
- Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
- Realization and Technology
- Glass. This bottle is painted in white, and printed in two colours.
- Operation and Interaction
- The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
- Project Duration and Location
- The project started in November 2016 and finished in February 2017 in Úbeda.
- Specifications
- This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
- Keywords
- packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
