Argento Grafica · 2020
WiseTribe Education Identità visiva
- A' Design Award d'Argento 2020 in Grafica
- CLIENT: WiseTribe education
- Estimated Number of Design Views: 46,890
- Verification code FA9E4DDC5F · Verify this award
Colors
About WiseTribe Education Identità visiva
WiseTribe Education è un'identità visiva creata per un'organizzazione educativa che si rivolge a bambini dalla nascita ai dodici anni di età. Il nome cinese del marchio, weisi, ricorda nel suono la parola inglese wise, che veicola anche il significato di pensare. L'identità utilizza audaci combinazioni cromatiche e grafiche ausiliarie per esprimere libertà e immaginazione. I personaggi mascotte, tra cui una figura indigena, un dinosauro, un albero della saggezza e un pianeta, aiutano i bambini a identificarsi con il marchio. L'identità è applicata a manifesti, template per i social media, biglietti da visita, buste e spille.
About the A' Design Award d'Argento
WiseTribe Education Identità visiva ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che WiseTribe Education Identità visiva sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. WiseTribe Education Identità visiva è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
- Dimensions & Packaging
- Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
- Tags
- Brand, logo, Visual Identity, Education, child
- Production Technology
- Templates for posters and social media, business cards, envelopes, badges.
- Design Challenge
- In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
- Research
- Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
- Inspiration
- The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
- Project Duration
- The project started in January 2018 in Guangzhou, China.
- Operation Flow
- Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
- Image Credits
- Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.
