Press Release
Seasoning Series Design Seasoning Packaging by Zhang Jian-Must, Jiachun Zhou and Yiting Liu Wins the A' Design Award in Packaging Design
Zhang Jian-Must, Jiachun Zhou and Yiting Liu acknowledged for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Seasoning Series Design Seasoning Packaging by Zhang Jian-Must, Jiachun Zhou and Yiting Liu has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Seasoning Series Design Seasoning Packaging
Seasoning Series Design is a set of packaging for soy sauce, pepper and mustard. The soy sauce pot is made of kaolin fired with a transparent glaze, and the lid and body are joined by concave and convex marks. Its slightly concave top allows the index finger to rest naturally while pouring. The pepper bag is made of 135 gram sulphate paper, with an enlarged pinch area that acts as a handle for easier shaking. The pepper gathers at the bottom for simple tearing and pouring. The slender mustard bag is vacuum packed in PE film for controlled squeezing.
Award Record
This recognition makes Zhang Jian-Must, Jiachun Zhou and Yiting Liu a winner of 2 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/102280
- A' Design Award Page: https://competition.adesignaward.com/102280
- Media Showcase: https://www.designnewsroom.com/!102280
- Laureate Profile: https://designers.org/d/253271
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Seasoning Series Design Seasoning Packaging
- Function
- Seasoning Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Gray, Goldenrod, Burly Wood, Ghost White and Silver
- Images
- 5
The Recognition
- Laureate
- Zhang Jian-Must, Jiachun Zhou and Yiting Liu
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #102280
Credits
- Team
- Jian Zhang, Jiachun Zhou and Yiting Liu
- Image Credits
- Photographer Jiachun Zhou, 2019; Optional Image #1, Photographer Jiachun Zhou, 2019; Optional Image #2, Photographer Jiachun Zhou, 2019; Optional Image #3, Photographer Jiachun Zhou, 2019; Optional Image #4, Photographer Jiachun Zhou, 2019
Design Details
- Unique Properties
- As for chess seasoning pot, picking up the soy sauce bottle under the guidance of the product form, users will feel the stable soy sauce bottle like picking up chess. As for pepper seasoning bag, we set the pinch position as a handle to make the pepper bag shake more smoothly. The pepper will be concentrated on the bottom for easy tearing and pouring out. For mustard bag, the amount of mustard squeezed more careful and easily controlled when shaping the slender.
- Inspiration
- Use and enlarge people's intuitive perception of products to make the process of using behavior more pleasant and smoother.
- Research
- Firstly, we using the condiment observe the user's behavior. Then, we design the product by continuously product testing and user feedback. For the perspective of consumers, among the products of the same price, with the prompt and guidance of product form, this product strengthens the user's perception that will have a more pleasant product experience. The production process of product has been very perfect for mass production in commercial business. The new product form will attract partners buying, improve the evaluation of the industry.
- Challenge
- The biggest challenge of the product is that the product must base on the user's behavior habit and perception psychology when using it, interact with the product through the guidance of the product form, so as to enlarge people's intuitive perception of it, and make the use of the behavior process more smoothly and pleasant.
- Realization and Technology
- Kaolin is selected as the base of the soy sauce bottle, which is fired with transparent glaze. The lid and body of the bottle are stuck with concave and convex marks. The pepper batch is made of 135g sulphate paper. The mustard bag is vacuum packed with PE film, its product name printed by ink becomes decorative pattern, and the composite curing with PE makes the mustard have a long shelf life and corrosion resistance, which is also soft and slender for tearing and have better control of extrusion.
- Operation and Interaction
- The top of the soy sauce bottle is designed to be slightly concave and curved, with the index finger pressing naturally on the top makes pouring soy sauce more comfortable. For pepper seasoning bag, the translucent packaging makes user want to shake it;enlarge the position of the kneading and set up a handle to make the shaking of the salt and pepper package more smoothly. The salt and pepper are concentrated on the bottom for easy tearing and pouring. For mustard bag, the elongated shape gives us more control over the amount of mustard that we squeeze out.
- Project Duration and Location
- The project began in Guangzhou in June 2019,completed in Guangzhou in December 2019.
- Specifications
- Chess seasoning pot70 x 70 x 40 Pepper seasoning bag45 x 45 x 2 Mustard bag7 x 4 x 125
- Keywords
- Seasoning, Soy sauce, Pepper, Mustard, Packaging
