Press Release
A' Design Award in Packaging Design Goes to Utobeera Fruitbeer by Jansword Zhu
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Jansword Zhu for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Utobeera Fruitbeer by Jansword Zhu has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Utobeera Fruitbeer
Utobeera is a packaging design for a fruit beer. The name Utobeera was inspired by the word Utopia, and it reflects the brand values of equality, human rights, diversity, uniqueness and love. Four well known figures from art history are reinterpreted in a psychedelic illustration style: the hat man by Rene Magritte, a girl in a Chinese dress, Bacchus, the god of wine, and the Chinese god of longevity. Each fruit in the original artworks is replaced by a digital fruit figure. The design refers to cyberpunk culture and uses Pantone colors and foil pressing.
Award Record
This recognition makes Jansword Zhu a winner of 6 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/102296
- A' Design Award Page: https://competition.adesignaward.com/102296
- Media Showcase: https://www.designnewsroom.com/!102296
- Laureate Profile: https://designers.org/d/240041
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Utobeera Fruitbeer
- Function
- Fruitbeer
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Saddle Brown, Dark Goldenrod, Peru and Dark Slate Gray
- Images
- 5
The Recognition
- Laureate
- Jansword Zhu
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #102296
Credits
- Team
- Sola Wang, Ma Deqiang, Li Qing, Jinn Liu and Chenglong Zhang
Design Details
- Unique Properties
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Inspiration
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Research
- The trend research of Youngers.
- Challenge
- Concept of the illustration
- Realization and Technology
- Pantone color used, foiled press
- Operation and Interaction
- The key frame proceeding illustrations.
- Project Duration and Location
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Keywords
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
