Press Release
Haitao Song Receives the A' Design Award for Interdependence Poster Design in Social Design
Haitao Song recognized for social design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Interdependence Poster Design by Haitao Song, designed for SongHaitao, has been granted the A' Design Award in the Social Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Interdependence Poster Design
Interdependence is a public service poster created to raise attention to wildlife protection. The poster shows a dinner plate. On the left side lie dead wild animals, a bat and a pangolin. On the right side lies an infected human lung with a coronavirus shape inside. The blood of the animals spreads to form the shape of the lung, and the blood vessels of the lung are drawn as tree branches. The image links the eating of wild animals with infection and states that protecting wild animals protects people. The poster measures 70 by 50 centimetres and is shown outdoors and online.
About Haitao Song
Being a designer, brand consultant and Young artist, Song Haitao is dedicated to educate and enlighten minds through design works.She was born in Lanzhou, China.She learned how to accept life as it is from her father.Her design style was deeply influenced by her father.She refused to constrain herself in a single, recognizable style. Her design covered many topics including music, technology, exhibition, and business, switching briskly among different design types like posters, books, images or even space.
Award Record
This recognition makes Haitao Song a winner of 1 A' Design Award.
About the A' Social Design Award
The A' Social Design Award is an international design competition recognizing excellence in social design by social impact designers and think-tanks worldwide. The competition is organized within the A' Design Award & Competition and is open to social designers, social brands, social manufacturers and social design professionals from all countries. Entries typically include community projects, social campaigns, public installations, educational programs, sustainable initiatives and healthcare solutions. Awarded social designs are published at https://designers.org/design-category/social
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/102665
- A' Design Award Page: https://competition.adesignaward.com/102665
- Media Showcase: https://www.designnewsroom.com/!102665
- Laureate Profile: https://designers.org/d/274436
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Interdependence Poster Design
- Function
- Poster Design
- Category
- Social Design
- Discipline
- Communication Design
- Industry
- Social Impact
- Colors
- Silver, Light Gray, Dark Gray, Gray and Indian Red
- Images
- 5
- Client
- SongHaitao
The Recognition
- Laureate
- Haitao Song
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #102665
Credits
- Image Credits
- Song HaiTao, Symbiosis Poster, 2020; Song HaiTao, Symbiosis Social Media Poster , 2020; Song HaiTao, Symbiosis Poster Making of, 2020; Song HaiTao, Symbiosis Poster Environment, 2020
Design Details
- Unique Properties
- This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
- Inspiration
- Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
- Research
- Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
- Challenge
- I hope the final design is creative as well as intuitive and enlightening.
- Realization and Technology
- In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
- Operation and Interaction
- When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
- Project Duration and Location
- The project started in Guangzhou in January 2020 and finished in February 2020 .
- Specifications
- 70cm X 50cm ,outdoor posting and network communication
- Keywords
- Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
