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Press Release

DesignNewswire · COMO, Italy ·

Studio Behide Is Honored with the A' Design Award for Zenfone 4 Max Product Video Online Product Video in Movie, Video and Animation Design

Studio Behide honored for movie, video and animation design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Zenfone 4 Max Product Video Online Product Video by Studio Behide has been granted the A' Design Award in the Movie, Video and Animation Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Zenfone 4 Max Product Video Online Product Video

Zenfone 4 Max Product Video is an online product video created for the launch campaign of a smartphone with a high-capacity battery. The video presents the smartphone as a companion for outdoor activities and sports. Elements of ball games and court lines are combined to suggest movement, racing and play at a bright and lively pace. The aim is to express a spirit of energetic participation and to reach a young audience. The video is made with 3D computer-generated animation and rendered with graphics processing units.

Award Record

Studio Behide is a winner of 1 A' Design Award, including this recognition.

About the A' Movie, Video and Animation Design Award

The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. The competition is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Entries typically include feature films, short films, documentaries, animations, music videos and experimental films. Awarded movie designs are published at https://designers.org/design-category/movie

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Zenfone 4 Max Product Video Online Product Video
Function
Online Product Video
Category
Movie, Video and Animation Design
Discipline
Communication Design
Industry
Entertainment and Arts
Colors
Light Coral, Steel Blue, Khaki, Cornflower Blue and Cadet Blue
Images
5

The Recognition

Laureate
Studio Behide
Recognition
A' Design Award
Edition
2019 - 2020
Design ID
#102869

Credits

Team
Artist :, Chung-Yu HUANG 黃崇羽, Wei-Ti HUANG 黃威迪, Yin-Cheng LIN 林殷正, Audio :, WinSound Studio​ 紋聲音樂, ​Music & Sound Design:, ​Hsiao-Chin LIN 林孝親 and Szu-Yu LIN 林思妤
Image Credits
Studio Behide

Design Details

Unique Properties
This video was design for ASUS Zenfone 4 Max launch campaign. Zenfones 4 Max is a android system smart phone with a high capacity battery life. It's target audience were young people who love outdoor sports.
Inspiration
Zenfone 4 Max is a smartphone with high-capacity batteries which is suitable for outdoor enthusiasts. Joining elements of ball games and court lines, this short film reveals the air of racing and playing at a bright and bubbly pace. It embodies the spirit of energetic participation.
Realization and Technology
3D CG Animation with GPU rendering
Project Duration and Location
Production took 6 months in Taipei, Taiwan.
Keywords
3d, cg , ad, advertisement, productvideos

Good Design Deserves Great Recognition

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