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DesignNewswire · COMO, Italy ·

Inside Muses Book by Toby Ng Design Wins the Golden A' Design Award in Print and Published Media Design

Toby Ng Design acknowledged for print and published media design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Print and Published Media Design category for Inside Muses Book by Toby Ng Design, designed for K11 Musea. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Golden A' Design Award Explained

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

More About Inside Muses Book

Inside Muses is a book created for K11 Musea, a retail and dining space in Hong Kong that promotes contemporary art and design. The publication features works from the four muses of the retail concept: Architecture, Furniture, Nature and Art. Storytelling, illustration and photography present each theme, and the unconventional format invites readers to explore new perspectives. Circle graphics on the cover represent the spheres of the four muses. The regular edition is hand sewn, while the hardcover edition is encased in a clear acrylic box similar to a display vitrine.

Award Record

This recognition makes Toby Ng Design a winner of 1 A' Design Award.

About the A' Print and Published Media Design Award

The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Typical entries include brochures, posters, magazines, catalogs, flyers and business cards. The awarded print designs are published at https://designers.org/design-category/print

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Inside Muses Book
Function
Book
Category
Print and Published Media Design
Discipline
Communication Design
Industry
Branding & Advertising and Entertainment
Colors
Silver, Light Gray, Dark Slate Gray, Gray and Sienna
Images
5
Client
K11 Musea

The Recognition

Laureate
Toby Ng Design
Country
Hong Kong (China)
Recognition
Golden A' Design Award
Edition
2020 - 2021
Design ID
#107581

Design Details

Unique Properties
A Muse by the Sea, K11 MUSEA is a retail and dining space in Hong Kong advocating contemporary art and design. Inside Muses is a publication created to feature works from the four muses of the unique retail concept: Architecture, Furniture, Nature and Art. Reflecting the spirit of discovery, Inside Muses is designed to evoke a explorative and engaging experience through an unconventional book format that leads readers on a journey of adventure and new perspectives at every turn.
Inspiration
Through storytelling, narratives of each muses are accompanied by illustrations and photography that bring to life the marvels of K11 MUSEA. Referencing the K11 brand, circle graphics on the cover represent the sensuous spheres of the four muses. With exquisite craft to depict fine quality on both book versions, the regular edition is assembled with hand sewn binding while the executive hardcover edition is encased in a premium clear acrylic box, reminiscent of vitrines displaying object d’art.

Good Design Deserves Great Recognition

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