Press Release
Pitch Creative Engineering Bureau Is Honored with the Silver A' Design Award for Polonceau Railway Carriage Multimedia Installation in Cultural Heritage and Culture Industry Design
Pitch Creative Engineering Bureau honored for cultural heritage and culture industry design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Cultural Heritage and Culture Industry Design category for Polonceau Railway Carriage Multimedia Installation by Pitch Creative Engineering Bureau, designed for Russian Railway Museum. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Polonceau Railway Carriage Multimedia Installation
Polonceau Railway Carriage is a multimedia installation created for a railway museum. The installation pairs a rare historical carriage with a multi-screen video wall that moves alongside it. The wall is 4.2 metres high, holds five screens and travels about 22 metres. The video shows the interior of a private premium carriage used by senior Soviet officials, including a kitchen, compartments, a drawing room and a study. Filmed scenes are combined with computer graphics, and the video is synchronised with the moving wall, so visitors see episodes that may have happened inside.
Award Record
Pitch Creative Engineering Bureau is a winner of 1 A' Design Award, including this recognition.
About the A' Cultural Heritage and Culture Industry Design Award
The A' Cultural Heritage Design Award is an international design competition recognizing good designs that preserve, protect, and promote cultural heritage. It is organized within the A' Design Award & Competition and is open to cultural heritage designers, culture industry professionals, cultural heritage specialists and museum designers from all countries. Typical entries include cultural heritage projects, cultural conversation, preservation and restoration and protection projects. The awarded cultural heritage designs are published at https://designers.org/design-category/cultural-heritage
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/108633
- A' Design Award Page: https://competition.adesignaward.com/108633
- Media Showcase: https://www.designnewsroom.com/!108633
- Laureate Profile: https://designers.org/d/282317
- Further Information from the Laureate: https://www.behance.net/gallery/101484107/Historical-Section
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Polonceau Railway Carriage Multimedia Installation
- Function
- Multimedia Installation
- Category
- Cultural Heritage and Culture Industry Design
- Discipline
- Communication Design
- Industry
- Arts and Social Impact
- Colors
- Dark Slate Gray, Black, Sienna and Dark Olive Green
- Images
- 5
- Client
- Russian Railway Museum
The Recognition
- Laureate
- Pitch Creative Engineering Bureau
- Country
- Russian Federation
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #108633
Credits
- Team
- General contractor, Artistic endeavor, Architectural design |, The Art Combine for Museums & Exhibitions LCC (KMVI LCC), Concept and Principal | Andrey Pazgalyov (KMVI), Senior Art Director | Ivan Nikitin (KMVI), Chief Architect | Rodion Pautov (KMVI), Project Manager | Ivan Kuznetsov (KMVI), Creative Director | Boris Kislitsin (Pitch), Technical Director | Dmitriy Napolnov (Pitch), Production Director | Maxim Chepukhalin (Pitch) and Project Manager | Danil Gerasimenko (Pitch) and others
Design Details
- Unique Properties
- The installation combines a rare carriage named after a French engineer Camille Polonceau with a multi-screen video wall moving along. The video demonstrates inner space of a private premium carriage used by prominent Soviet officials. Historically accurate shooting is combined with CGI. Video content is accurately synchronized with video wall movement, so that a physical carriage standing next to a visitor a provides a glance at one of historical episodes that may have happened inside.
- Inspiration
- The Russian Railway Museum is one of the world's largest railway museums and keeps a vast collection of rare and legendary steam trains, locomotives, electric locomotives, railcars and other rolling stock. We have striven to create an authentic visitor experience complementing historical artifacts by modern technologies. Historically accurate video content immerses visitors into the past and enables to witness some episodes that might have happened. This installation was created on request, under supervision and with help of the Museum's exposition general contractor, The Art Combine for Museums & Exhibitions LCC (KMVI LCC).
- Challenge
- The main production challenge was to create content with chroma key technique for compositing filmed action and CG. For proper realism and parallax effect we needed moving camera with precise repeatability for a 22 m travel path. It was impossible to rent such system for studio floor filming, so we placed historically accurate decorations behind the other installation we developed earlier for the same museum. Camera was mounted on a moving video wall. Due to digital motion control system and unique project pipeline no further adjustment, movement program correction or content re-rendering was needed afterwards.
- Realization and Technology
- Video content was created with chroma key technique for compositing filmed action and CG. For proper realism and parallax effect we needed moving camera with precise repeatability for a 22 m travel path. Camera was mounted on a moving video wall. According to filming script a special program was written to control camera movement.
- Operation and Interaction
- Moving along premium carriage Polonceau visitors observe Vyacheslav Molotov, notorious Soviet Minister of Foreign Affairs, on his typical business trip. Inner space of the carriage presents a kitchen, lavatories, compartments for porters and guards, drawing rooms, a study and Minister's private compartment. The episode was recreated by one shot filming with custom high accuracy motion control technology. The video provides some explanations for interior environment.
- Project Duration and Location
- The installation is available in the Russian Railway Museum permanent exhibition (St. Petersburg)
- Specifications
- The height of video wall is 4.2 m, it consists of 5 screens and covers a distance of about 22 m. Ensured accuracy for the whole travel path is 1 mm. As visitors follow the moving wall within easy reach, the installation is equipped with an industrial safety system.
- Keywords
- historical railway carriage, multi-screen video wall, CGI, costume shooting
