Press Release
Juwon Kim and Nakyeong Shin Receives the Bronze A' Design Award for Eco Expo Korea Poster in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Juwon Kim and Nakyeong Shin for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Eco Expo Korea Poster by Juwon Kim and Nakyeong Shin, designed for KEITI(Korea Environmental Industry&Technology Institute). The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Eco Expo Korea Poster
Eco Expo Korea is a poster and web interactive design about food desertification. The poster is produced in A0 size and measures 1189 by 841 millimeters. Multiple pixel layers appear and disappear over images of plants, damaging them or turning them into new forms. Each layer covers the previous one by changing its ratio. The effect refers to a 404 error and shows the gap between the original plant and an artificially selected new concept. The design aims to raise awareness of plant species that are disappearing.
Award Record
This recognition makes Juwon Kim and Nakyeong Shin a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/108756
- A' Design Award Page: https://competition.adesignaward.com/108756
- Media Showcase: https://www.designnewsroom.com/!108756
- Laureate Profile: https://designers.org/d/282220
- Further Information from the Laureate: https://www.behance.net/misangkim
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Eco Expo Korea Poster
- Function
- Poster
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Silver, Gray, Dark Slate Gray, Dark Gray and Dim Gray
- Images
- 5
- Client
- KEITI(Korea Environmental Industry&Technology Institute)
The Recognition
- Laureate
- Juwon Kim and Nakyeong Shin
- Country
- Republic of Korea
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #108756
Credits
- Team
- Juwon Kim, Nakyeong Shin
Design Details
- Unique Properties
- The graphic design '404 not found', displayed in 'Eco Expo' in 2019. In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by cheaning its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error.
- Inspiration
- The earth faces the problem of 'Food Desertification' with the development of industrialization and processed food. The rapid decline in the number of plants, which are the raw materials for many foods, and genetically modified cultivation introduced a new generation of mankind who knows tomato ketchup but not the tomatoes. The 404 not found graphic shows how such food desertification deforms the original concept of plants and creates a new concept artificially selected.
- Research
- We investigated the raw materials (plants) of food that were disappearing. Recognizing that there are fewer cases of encountering plant prototypes due to processed and fast food, the correlation was quantified and graphically made. Due to excessive plant species improvement, aquaculture-type indoor cultivation, and industrialization, this situation, in which humans and plants become increasingly distant, contact points disappear, and forget what the raw materials are, was set up as the term "artificial selection of plant concepts" and applied to the design.
- Challenge
- We want to raise awareness about the current situation facing mankind through extreme settings in which the concept of food is newly established due to 404 errors.
- Operation and Interaction
- As multiple pixel layers cover the top and bottom of the object, it changes with the pollution level of the environment, the scale of industrialization, and the number of people in the current plant species. When all layers are full, they turn red. Objects, which are hidden in layers and are increasingly invisible, tell us the progress of food desertification, and can graphically derive the progress of desertification of food that you have searched through the website.
- Project Duration and Location
- The project was displayed at COEX Hall in Gangnam, Seoul, from October 13 to November 10, 2019.
- Specifications
- It consists of poster and web interactive design. Poster has been created in the A0 size. It measures 1189mm x 841mm to be precise.
- Keywords
- design, poster, graphic, eco
