Press Release
Mengchao Wu, Hao Li and Sijia Zhang Receives the Silver A' Design Award for Meet Rebrand Branding in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Mengchao Wu, Hao Li and Sijia Zhang for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category for Meet Rebrand Branding by Mengchao Wu, Hao Li and Sijia Zhang, designed for Meet. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Meet Rebrand Branding
Meet is a Korean barbecue restaurant targeting young people. Client’s assignment for Mengchao, Hao and Sijia is to create an art direction and visual identity to express the vivid brand image and promote the various meats. The shapes of meats on the grill naturally present geometries. This idea leads them to the milestone of the concept, connecting different meats, seafood and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch.
About Mengchao Wu, Hao Li and Sijia Zhang
Mengchao Wu is an award-winning art director, graphic designer & illustrator. Her experience consists of a diverse list of creative studios and clients ranging from Lucid, Hornet, Brand New School, Facebook, Spotify, theSkimm, and Unicef. She also creates independent graphic works. Her works are influenced by Japanese anime's aesthetic and hold a love of abstract drawing.
Award Record
With this recognition, Mengchao Wu, Hao Li and Sijia Zhang is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/115712
- A' Design Award Page: https://competition.adesignaward.com/115712
- Media Showcase: https://www.designnewsroom.com/!115712
- Laureate Profile: https://designers.org/d/295310
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Meet Rebrand Branding
- Function
- Branding
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Indian Red, White Smoke, Gainsboro, Pale Violet Red and Dark Salmon
- Images
- 5
- Client
- Meet
The Recognition
- Laureate
- Mengchao Wu, Hao Li and Sijia Zhang
- Country
- United States of America
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #115712
Credits
- Team
- Mengchao Wu, Hao Li and Sijia Zhang
- Image Credits
- Art Direction: Formoj Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang Animation: Hao Li
Design Details
- Unique Properties
- Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
- Inspiration
- The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
- Research
- Our research included 3 parts 1. Communications with the client. 2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard. 3. visual research.
- Challenge
- How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
- Realization and Technology
- Adobe suite, Video Production, Printing, Package Design
- Operation and Interaction
- This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
- Project Duration and Location
- 3 mouths Executed in NYC and shanghai
- Specifications
- Business card: 88.9mm by 50.8mm Punch card: 20mm by 260mm Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn Various sticker sizes
- Keywords
- Branding, Graphic Design, Visual Identity, BBQ, Food
