Press Release
Mingbin Yang Receives the Bronze A' Design Award for Niuniu Western Food Restaurant Space in Interior Space and Exhibition Design
Mingbin Yang recognized for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Interior Space and Exhibition Design category for Niuniu Western Food Restaurant Space by Mingbin Yang, designed for Niuniu Western Food. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Niuniu Western Food Restaurant Space
Niuniu Western Food is a restaurant interior covering 400 square meters. The design applies the brand color system directly within the space. Orange, the main brand color, is combined with earth gray and sky blue drawn from nature. The color palette expresses respect for the natural world through simple visual contrasts. A wall mural uses childlike strokes to form a family portrait of the brand character. Materials include paint, metal, stone and tile. The design was developed to suit a limited construction budget.
About Mingbin Yang
Designers should have a strong sense of social responsibility. The quality of the designer will certainly affect the many aspects of the work. The concept of the designer, the core values will influence the customer, and affect the whole society. Designers must clearly understand: why design.
Award Record
This recognition makes Mingbin Yang a winner of 8 A' Design Awards. The awards were granted between the 2015 - 2016 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/115864
- A' Design Award Page: https://competition.adesignaward.com/115864
- Media Showcase: https://www.designnewsroom.com/!115864
- Laureate Profile: https://designers.org/d/153051
- Further Information from the Laureate: http://www.honidea.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Niuniu Western Food Restaurant Space
- Function
- Restaurant Space
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Slate Gray, Black, Saddle Brown, Sienna and Dim Gray
- Images
- 5
- Client
- Niuniu Western Food
The Recognition
- Laureate
- Mingbin Yang
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #115864
Credits
- Team
- MINGBIN YANG, RUIBAO ZENG&HONIDEA DESIGN LAB.
- Image Credits
- HONIDEA&NIU NIU WESTERN FOOD
Design Details
- Unique Properties
- Re-enhance the concept of reverence for the natural world; show the brand color system more nakedly, and easily interact and dialogue with us in a more direct way. The orange in the space is the main color of NIU NIU WESTERN FOOD. It blends with the earth gray and sky blue in nature. It touches our resonance with visual senses, and once again speaks for the awe of nature.
- Inspiration
- The most three-dimensional layers and the most beautiful colors all come from the natural world, and a variety of rich elements form different emotional expressions, which please our mood.
- Research
- The practice of brand culture and visualization system in space.
- Challenge
- Investment cost is limited.
- Realization and Technology
- Paint, metal, stone, tile.
- Operation and Interaction
- The wall uses pure childlike strokes to create a family portrait of "Niu Niu". The brand new visual IP image brings us here, meets here, and party here...
- Project Duration and Location
- The project started in May 2020 in Foshan and finished in December 2020 in Jiangmen.
- Keywords
- Naturally, brand identity
