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DesignNewswire · COMO, Italy ·

Martin Chow Receives the Bronze A' Design Award for VB Home Shop Design in Interior Space and Exhibition Design

The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Martin Chow for interior space and exhibition design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ VB Home Shop Design by Martin Chow, designed for Hot Koncepts Design Ltd., has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding VB Home Shop Design

It is the first shop for Villeroy and Boch home services (VB Home) in China. The shop is located in renovation area, it was a factory before. Designer proposed the theme "Home sweet home" to the interiors based on the application of VB products and European lifestyle. Designer spend much time on understanding the history and different types of VB products. After the discussion with the client, finally all agreed the theme "Home sweet home" for the interior design.

About Martin Chow

Martin holds BA (Hons) Interior Design in 1996 from the Hong Kong Polytechnic University, MA Landscape & Urbanism in 2005 from Kingston University, UK. Prior setting up HOT KONCEPTS, he worked as Design Director (PRC), Associate Director for CL3 Architects Ltd, Steve Leung Designers Ltd. Projects he designed have received many awards, such as Media Nation Shanghai Head Office - Asia Pacific Interior Design Award 2002 - winner, corporate category; The American Institute of Architects, Hong Kong Chapter - Merit Award for Interiors 2001. Vanke Showflat at Changsha - "2012 Philips Sense and simipility"Gold award.

Award Record

With this recognition, Martin Chow is a winner of 8 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2020 - 2021 editions of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
VB Home Shop Design
Function
Shop Design
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Dim Gray, Black, Gray, Dark Olive Green and Dark Slate Gray
Images
5
Client
Hot Koncepts Design Ltd.

The Recognition

Laureate
Martin Chow
Country
Hong Kong (China)
Recognition
Bronze A' Design Award
Edition
2020 - 2021
Design ID
#115893

Credits

Team
Martin Chow,, Yu Wen Xian, and Fang Ying
Image Credits
Photographer Kimi Guan.

Design Details

Unique Properties
It is the first shop for Villeroy & Boch home servies (VB Home) in China. The shop ia located in renovation area, it was a factory before. Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle.
Inspiration
Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle. Therefore entry is very imporatant as it is the frist impression. Designer proposed lots of plant but no single product image to enhance the home theme. After entering the shop, the first thing we see is the home setting such as open kitchen, dinning and living areas with all VB products. Customers would feel relax to stay and select products in the shop.
Research
As it is the first shop for VB home, so designer must clearly understand history and product characters of Villeroy & Boch. It is famous German brand which started form 1748. Therefore designer really hope to bring German touch in the shop, in terms of lifestyle, taste and even smell.
Challenge
The hardest part of the design must be the limited construction budget, especially in very special year 2020. Lucky we have excellent products, so the main job for designer is highlight the products with theme "home".
Realization and Technology
Wall paper, paint finish, tiles and stone are the main materials applied in the shop.This
Operation and Interaction
This is the first shop for Villeroy & Boch home series (VB home) in China. Designer spend much time on understanding the history and different types of VB products. After the discussion with the client, finally all agreed the them "Home sweet home" for the interior design. Designer also hope to bring European lifestyle to all customers through the interior setting, use of open ceiling and even smell of the shop.
Project Duration and Location
The project started in April 2020 and finished in October 2020 in Shnaghai, China.
Specifications
The shop is around 1000 square meter.
Keywords
#shop, # VBhome, #Villeroy&Boch, #Homesweethome, #interior, #hotkoncepts, #martinchow

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