Press Release
Silver A' Design Award in Interior Space and Exhibition Design Goes to The Kungfu Froggy Restaurant by Xiaoguo Rui
Xiaoguo Rui recognized for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that The Kungfu Froggy Restaurant by Xiaoguo Rui, designed for Hangzhou Ruichen Design, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About The Kungfu Froggy Restaurant
The Kungfu Froggy is a restaurant interior covering 300 square meters. The design is based on the concept of a traditional garden. Bamboo and stone are combined with modern materials such as glass, terrazzo and chrome-plated stainless steel. Large floor-to-ceiling glass panels divide the space, and metal elements are placed between them. Partitions near the entrance have a glossy surface with a texture that recalls fish scales. A frog form marks the entrance and supports the brand image. Smooth circulation lines link the dining areas and serve different dining needs.
About Xiaoguo Rui
Xiaoguo Rui, who has been in the industry for 16 years, has been thinking about the expression of humanities, art and space aesthetics, traditional culture and contemporary symbols. In 2016, he did not forget the original intention and moved forward, and established Hangzhou Ruichen Design on the bank of the Qiantang River in Hangzhou.
Award Record
With this recognition, Xiaoguo Rui is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/116398
- A' Design Award Page: https://competition.adesignaward.com/116398
- Media Showcase: https://www.designnewsroom.com/!116398
- Laureate Profile: https://designers.org/d/296943
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Kungfu Froggy Restaurant
- Function
- Restaurant
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Dark Olive Green, Saddle Brown, Dark Slate Gray and Dark Sea Green
- Images
- 5
- Client
- Hangzhou Ruichen Design
The Recognition
- Laureate
- Xiaoguo Rui
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #116398
Credits
- Team
- Bin Shen, Pengfei Zheng and Zhen Fang
- Image Credits
- Photographer Erqing Li, Variations, 2019.
Design Details
- Unique Properties
- The artistic structure is also the focus of the design and planning of this project. At the same time, as the actual use intention of the restaurant, the far-reaching significance of its comfort and experience in the project is self-evident. The dining area uses the smooth moving line and functions between the spaces to provide enough choice space for the diversified dining needs of diners, which not only effectively improves the utilization rate of the space and maximizes the value.
- Inspiration
- The concept of "garden" is used in this case, which uses a more diversified design language to transform abstract artistic expression into perceptible spatial images, and integrates traditional elements such as bamboo and stone, as well as modern materials such as glass, terrazzo, and stainless steel chrome plates to fully interpret the beauty of harmony through ancient and modern times.
- Research
- The garden space emphasizes precise visual axis direction and proportional control, providing people with different perspectives and constantly changing and continuing mobility perspectives. Starting from the entrance of the space, the glossy and modern partitions look like fish scales texture, giving full play to the dialogue between the building and the space.
- Challenge
- The core of this case design is how to carry out brand differentiation positioning and create a unique brand image through the cross-border integration of IP and space.
- Realization and Technology
- Tracing back to the origin of the project, the designer annotates the artistic context of architecture with a sequential viewing rhythm. The intervention of large-scale floor-to-ceiling glass makes the space get a good division. At the same time, it is interspersed with metal elements, which not only has the traditional aesthetic feeling, but also has the flavor of fashion.
- Operation and Interaction
- The transition of landscape and materials interprets the collision between man-made and nature, with the frog shape at the door head, it can not only satisfy the freshness and value of the novelty seeking experience of diners, but also represent the spiritual orientation and aesthetic taste of modern people.
- Project Duration and Location
- The project started in June 2019 in Nanning and finished in October 2019 in Nanning.
- Specifications
- The project covers a total of 300 square meters.
- Keywords
- Interior, Commercial, Restaurant, Kung Fu, Garden, Elegant, Natural
