Enable Change Brand Identity by Squared Wins the A' Design Award in Graphics, Illustration and Visual Communication Design

Squared honored for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ Enable Change Brand Identity by Squared, designed for Isabelle Laporte, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Enable Change Brand Identity

Enable Change is a brand identity created for a professional working in change management. The identity uses a minimal approach, a bold type combination and one vibrant color. The logo symbol joins the initials I and L with the symbol of eternity, representing inclusion. The typefaces were selected to reflect change, with shapes that evolve and fluid transitions between thick and thin strokes. The color scheme is reduced and the graphic style is flat. The design and development took about two months in 2021.

About Squared

Yana has worked in the field of advertising for more than a decade. Her work has gathered international acclaim from multiple print and online publications and was honored with several international awards. Over the years Yana has gained extensive experience in design and visual communication for advertising and has pushed boundaries with an array of non-standard projects. She has been involved creatively with a large list of local and international brands, among which Audi, Coca-Cola, Henkel, Mattel, Procter & Gamble, Unilever. Her work is characterized by strong concepts, carefully crafted design solutions and cutting-edge visuals with incredible attention to detail.

Award Record

With this recognition, Squared is a winner of 2 A' Design Awards. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/140542
A' Design Award Page: https://competition.adesignaward.com/140542
Media Showcase: https://www.designnewsroom.com/!140542
Laureate Profile: https://designers.org/d/325347

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Enable Change Brand Identity
Function: Brand Identity
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Medium Blue, Royal Blue, Dark Blue, Light Gray and Silver
Images: 5
Client: Isabelle Laporte

The Recognition

Laureate: Squared
Country: Bulgaria
Recognition: A' Design Award
Edition: 2021 - 2022
Design ID: #140542

Credits

Team: Creative Director - Yana Okoliyska

Design Details

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way. The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Realization and Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Operation and Interaction: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Project Duration and Location: The design and development of this brand identity took around 2 months in 2021.
Keywords: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication