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Press Release

DesignNewswire · COMO, Italy ·

Alfa Website by Alisa Kalnitska Is Granted the A' Design Award in Website and Web Design

Alisa Kalnitska acknowledged for website and web design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Website and Web Design category for Alfa Website by Alisa Kalnitska, designed for Alfa. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Alfa Website

Alfa is a leading crypto community. They inspire every day. It is the innovation engine that helps and motivates to achieve even higher goals. They are the first and largest in their niche and of course they want to stand out. Therefore, it was decided to create a site with a unique approach. Horizontal scrolling, incredible animation, modern typography. The color palette reflects mystery and modern technology well, bright neon spots add dynamics. The site is easy to understand due to the small amount of content and its proper placement.

About Alisa Kalnitska

Alice K is a UX/UI designer with a huge background of experience. Her vision is extraordinary, you can see it in her work: own style is felt in all projects, but despite this, each project is unique, with own character and emotions. Her competence is proven by many awards and recognitions, she is also a member of the jury of many design competitions and public person, has own UX/UI design course and is a web design mentor. Leads useful educational blogs about UX/UI design on popular social networks, because she wants to convey to the public the full value of modern design.

Award Record

Alisa Kalnitska is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.

About the A' Website and Web Design Awards

The A' Web Design Award is an international web design competition recognizing good web designs by leading web designers, coders and developers worldwide. The competition is organized within the A' Design Award & Competition and is open to web designers, user interface designers, user experience designers and graphic designers from all countries. Entries typically include web design, portfolios, e-commerce sites, blogs, news websites and social media platforms. Awarded web designs are published at https://designers.org/design-category/web

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Alfa Website
Function
Website
Category
Website and Web Design
Discipline
Communication Design
Industry
Software and Branding & Advertising
Colors
Black, Midnight Blue, Dark Slate Blue, Lavender and Light Slate Gray
Images
5
Client
Alfa

The Recognition

Laureate
Alisa Kalnitska
Country
Ukraine
Recognition
A' Design Award
Edition
2021 - 2022
Design ID
#140556

Credits

Team
Alice K and Oleg K
Image Credits
Freepik

Design Details

Unique Properties
ALFA is a leading crypto community. They inspire us every day. It is the innovation engine that helps and motivates us to achieve even higher goals. They are the first and largest in their niche and of course they want to stand out. Therefore, it was decided to create a site with a unique approach. Horizontal scrolling, incredible animation, modern typography. The color palette reflects mystery and modern technology well, bright neon spots add dynamics. The site is easy to understand due to the small amount of content and its proper placement.
Inspiration
Blockchain is a very rapidly developing field and it was incredibly interesting for ITmaestro team to work with it. This area is the future. UX/UI designer Alice K wanted to make a dark design using modern styles therefore applied glassmorphism and geometric fonts. Result: A dark interface has been designed, a horizontal scroll on the computer version of the design has become a feature, which you can hardly find anywhere else, and very unusual graphics combined with the minimalism of dark interfaces.
Research
The task was to develop a promo site for the largest blockchain community with an emphasis on the visual component and a minimum of text. 1. After the briefing of the client, similar sites and competitors were analyzed. Advantages and disadvantages are revealed. 2. After that, a wireframe and prototype of project were designed; 3. Alice K and ITmaestro team moved on to visual design, development and animations; 4. The site has been tested for usability on different types of users (and on different devices), as a result of which errors were found and eliminated (in order of priority) that made it difficult for users to achieve the goal. 5.
Challenge
ITmaestro team and Alice K analyzed competitors and popular sites. Based on benchmarking and experience, a unique style was developed that highlighted the project from the first moment of launch. One of the wishes of the client was to use very little text, so UX/UI design Alice K focused on working with graphics. To get the WOW effect, animations were developed, which took a lot of time.
Realization and Technology
UX/UI design: Adobe Xd, Figma; Image retouching: Adobe Photoshop; Development: HTML, CSS, JavaScript, PHP, SQL.
Operation and Interaction
The site has a one-page structure with horizontal scrolling and easy navigation. In total, there are 6 sections in the menu with a minimum of text description so as not to overload users. The founders of the ALFA community organized the first incubator in this industry. Providing information and financial support for the development of interesting projects in the field of blockchain. To participate - users can use the contact form to tell about their project and take part in the competition. Also, users can switch the language, get acquainted with the team and ask administration questions using the contact form.
Project Duration and Location
The project started in June 2021 in Kharkiv, Ukraine. Published on the web in September 2021. Update October 2021 - until now.
Specifications
The site is designed to be fully responsive: 4k resolution, laptops, smartphones, tablets and other devices. Available in the latest versions of Chrome, Firefox, Safari, iOS and Android.
Keywords
UX, UI, Website, Web design, Interface, Responsive, Crypto, NFT, Blockchain, Alice K design

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