Press Release
Bronze A' Design Award in Packaging Design Goes to Korea 195 Grapefruit Biscuit Snacks Packaging by Jian Sun
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Jian Sun for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Korea 195 Grapefruit Biscuit Snacks Packaging by Jian Sun, designed for Sun Design. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Korea 195 Grapefruit Biscuit Snacks Packaging
Korea 195 Grapefruit Biscuit Packaging Design uses the image of a little girl swinging under a grapefruit tree to create a retro feeling and remind customers of the brand history. The design advocates that biscuits are for different people, so the package made of recyclable materials incorporates culture, experience and context to tell a unique story and to create an emotional connection and resonance with the customers.
About Jian Sun
Sun Jian Founder of SunDesign, member of Academic Committee of China Advertising Association, jury member of Effie Awards Greater China, jury member of Beijing Gift Travel Commodities and Cultural and Creative Products Competition, jury expert of Golden Reed Industrial Design Award His works have won more than 100 design awards in Europe, Oceania, Asia and the United States. Including the German National Design Gold Award, the German Red Dot Best of the Best Supreme Award, the American Muse Creative Award Platinum Award, the American IDA International Design Gold Award, the Netherlands indigo Design Gold Award, the German iF Design Award, and the American IDEA Design Award Wait.
Award Record
Jian Sun is a winner of 6 A' Design Awards, including this recognition. The awards were granted between the 2018 - 2019 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/145537
- A' Design Award Page: https://competition.adesignaward.com/145537
- Media Showcase: https://www.designnewsroom.com/!145537
- Laureate Profile: https://designers.org/d/231467
- Further Information from the Laureate: https://youtu.be/vUkv5VY3ZoQ
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Korea 195 Grapefruit Biscuit Snacks Packaging
- Function
- Snacks Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Silver, White Smoke, Dark Gray, Light Gray and Rosy Brown
- Images
- 5
- Client
- Sun Design
The Recognition
- Laureate
- Jian Sun
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #145537
Credits
- Team
- Sun Jian
- Image Credits
- Sun Jian (Picture Picture) (Product Picture)
Design Details
- Unique Properties
- Korean pomelo can not be directly used for practical purposes, but only for deep processing. Because it has good economic value. A large amount of vitamin C and various trace elements are beneficial to human health. The design concept of packaging is environmental protection. This package reflects the traditional culture of South Korea. A little girl sat on the swing under the pomelo tree, with a sweet smile on her face.
- Inspiration
- The bread of "195 Grapefruit Biscuit" is made of natural yeast. For those who worry about their health, they can eat at ease. The design also includes a picture of a little girl swinging under a grapefruit tree, which is both cheerful and romantic in Korea. It creates a retro style. Each design incorporates the culture, experience and background of Happy Grapefruit, which reminds customers of the long history of this grapefruit brand.
- Research
- The merchants began to make articles on the packing boxes crazily. Now we limit excessive packaging, and the price will naturally fall. More importantly, environment-friendly packaging is conducive to protecting the natural environment and avoiding damage to the environment caused by waste. Some chemical components contained in packaging materials may have a certain impact on the surrounding environment. Environmental protection packaging and strict control of packaging materials can avoid adverse effects of waste on the environment.
- Challenge
- The main challenge to create Korean 195 grapefruit biscuit packaging is to create such unique, simple and environment-friendly things, which will make Korean 195 grapefruit biscuit and biscuit market pay attention to natural health. These materials must be absolutely environment-friendly, and be used in white craft, natural paper and sculpture with simple precision. At the same time, they should be any purchaser of the taste of this most common product and a meaningful experience for environmental protection. The challenge of integrating art, environmental protection, craft and design into one creation.
- Realization and Technology
- 195 Grapefruit biscuits are made of environment-friendly paper. Packaging not only uses environment-friendly and recyclable materials, but also resonates with consumers at the same frequency, profoundly affecting and influencing consumers' environment-friendly, sustainable development, environment-friendly lifestyle and consumption mode. Establish a good image of focusing on the environment in the market. Through the application of environmental protection packaging, we can not only protect the environment, but also prevent human diseases.
- Operation and Interaction
- 195 The pomelo biscuit is hollowed out with pomelo. It has the character of a little girl swinging under the pomelo tree, which is both happy and romantic in Korea. Packaging innovation looks like a small innovation, but it actually has a profound impact on customer value, industry development and sustainable development.
- Project Duration and Location
- November 30, 2021 Korea
- Specifications
- W140 × H210 × The portrait of D40 little girl swaying under the pomelo tree is vividly illustrated with happy expression. The designer realized that pomelo biscuits are suitable for different people. Each design is embedded with the culture, experience and background of Happy Grapefruit, and tells a unique story. It helps to establish emotional connection and resonance with customers. The inner box is ingeniously designed as a real small box of grapefruit biscuits, and the illustrations are specially placed in the grooves of grapefruit and grapefruit to encourage open imagination.
- Keywords
- #Korea 195 Grapefruit Biscuit Packaging ，#packagedesign，#brandingdesign，#logodesign，
