Press Release
A' Design Award in Meta, Strategic and Service Design Goes to Funaging Elderly Educational Service by Ting-Han Chen
Ting-Han Chen recognized for meta, strategic and service design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Funaging Elderly Educational Service by Ting-Han Chen, designed for Play Design Lab, has been granted the A' Design Award in the Meta, Strategic and Service Design category. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Funaging Elderly Educational Service
FunAging is an educational service offering classes of smartphone apps to accompany and empower the elderly. FunAging disseminates the class information with the elderly via Line, a widely used social app in Taiwan among the elderly. However, many elderly have difficulties in registering classes via Line as its interface is not elderly-friendly. This project employs senior-centered service design thinking to enhance the class registration process. A set of systematic design diagnosis clarifies the UX issues, with insightful design deliverables, to make the service more fluent and effective.
About Ting-Han Chen
Ting-Han (Daniel) Chen is an entrepreneur and designer specializing in experience design, service design, and branding. With nearly 20 years of industry experience, he has founded several design-centric companies and achieved remarkable success. Ting-Han's professional design works have garnered more than 60 international awards, including iF, Muse, Core77, Communication Arts, Australian Good Design Awards, A' Design Awards, and London Design Awards, among others. Notably, his ventures have received esteemed recognition, such as Play Design Hotel, which has been honored with Fast Company's Innovation By Design Awards, the Radical Innovation Award, and the iF Service Design Award.
Award Record
Ting-Han Chen is a winner of 3 A' Design Awards, including this recognition. The awards span the editions from 2021 - 2022 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Meta, Strategic and Service Design Award
The A' Service Design Award is an international design competition recognizing excellence in service designs by consultancy companies and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to service designers, strategic design consultants, business designers and UX/UI designers from all countries. Entries typically include design strategy, design management, service design, franchising design, strategic design and service blueprints. Awarded service designs are published at https://designers.org/design-category/service
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/145605
- A' Design Award Page: https://competition.adesignaward.com/145605
- Media Showcase: https://www.designnewsroom.com/!145605
- Laureate Profile: https://designers.org/d/317983
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Funaging Elderly Educational Service
- Function
- Elderly Educational Service
- Category
- Meta, Strategic and Service Design
- Discipline
- Service Design
- Industry
- Business and Design Industry
- Colors
- Gainsboro, Sea Green, Medium Sea Green, Dark Slate Gray and Light Gray
- Images
- 5
- Client
- Play Design Lab
The Recognition
- Laureate
- Ting-Han Chen
- Country
- Taiwan (China)
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #145605
Design Details
- Unique Properties
- Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth. In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective.
- Inspiration
- FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things. FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly. How might we better redesign the overall service, especially for the course registration experience, for the elderly?
- Research
- This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
- Challenge
- Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities. For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder.
- Realization and Technology
- We employ the following focus as our design approaches: (1) Customer journey mapping; (2) Sorting out the main axes of the customer journey; (3) Consolidation of key touchpoints on the main axis; (4) Interface design (UI/UX) on key touchpoints; (5) Experience iterations. Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome.
- Operation and Interaction
- We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
- Project Duration and Location
- The project started in June 2022 and finished in Dec 2022 in Taipei.
- Specifications
- 1. Optimized service workflow, UI elements and graphic assets; 2. MENU architecture, and Event Cards templates for LINE App. 3. Improved service logic and guidelines.
- Keywords
- service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
