Press Release
Yi Zhang Receives the Silver A' Design Award for Eastern Seawall Signage System and Environmental Graphic in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Yi Zhang for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Eastern Seawall Signage System and Environmental Graphic by Yi Zhang, designed for Water Authority of Shenzhen Municipality, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Eastern Seawall Signage System and Environmental Graphic
Eastern Seawall is a signage system designed for a coastal promenade in Dapeng Peninsula, Shenzhen, China. Six separate sections along a 32 kilometre shoreline are linked by one unified visual language. Signboards, site maps and ecology introductions are placed along roads and entrances. Arrows shaped by tidal flow give clear guidance. The boards are made of anti-corrosion merbau hardwood with a steel cross bracing skeleton. Modular structures allow flexible assembly on seawalls, steps, slopes and reefs, and reduce wind loads in a salty and humid climate.
About Yi Zhang
As the founder and leader of Updesign, Zhang Yi has seen the rapid development of environmental vision and signage designthroughout China and the world. Mr. Zhang and his team at Updesign have achieved an aesthetic presentation of spatial experience from multiple perspectives, such as planar expression, brand dissemination, environmental experience and user demand, which takes Updesign quickly to the top in this field. Updesign has also attracted many outstanding Chinese clients with user-experience thinking and international vision, such as Vanke, OCT, China Merchants Property and Poly Group, with which Updesign has established sound partnership.
Award Record
Yi Zhang is a winner of 4 A' Design Awards, including this recognition. The awards span the editions from 2021 - 2022 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/147329
- A' Design Award Page: https://competition.adesignaward.com/147329
- Media Showcase: https://www.designnewsroom.com/!147329
- Laureate Profile: https://designers.org/d/314688
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Eastern Seawall Signage System and Environmental Graphic
- Function
- Signage System and Environmental Graphic
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Teal, Dark Slate Gray, Cadet Blue, Black and Sea Green
- Images
- 5
- Client
- Water Authority of Shenzhen Municipality
The Recognition
- Laureate
- Yi Zhang
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #147329
Credits
- Team
- Zhang Yi（creative director）, Wen Yuehua（project manager）, Yan Meiying（designer） and Wu Siying（designer）
Design Details
- Unique Properties
- This project was to connect 6 areas visually by unified signage systems, creating unique experience for visitors to enjoy native features and vitality. While avoiding intrusive design, we took "reading on the way" as main design concept. It provides visitors with fresh, interesting and complete experience to read information, such as signboards, site maps and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues.
- Inspiration
- Located in the east of Shenzhen, Dapeng Peninsula is famous for its mountains and seas. Local fishing villages and long coastline attract a large number of tourists. The design endowed the existed seawall with ideal tourist function. Linear coastline space connects villages, roads, destinations and activity spaces in the entire region. It becomes a new type of experience-oriented tourist site.
- Research
- Mountain-seaside Promenade was an existed narrow road connecting villages and peninsula end. Without guardrails and roadside furniture, the road was nearly untraversed. By chance, it became a nice area for ocean protection. The interesting and changing ground graphics by coating process are designed to attract people to interact with this nice area during their visit on the magnificentpromenade.
- Challenge
- The unified signage systems are built instead of the existed disordered ones to meet low maintenance demands for each section, and the demands for coastal economic production, also for the tourists. They’re designed by modular structures, making sign boards available with various forms but unified modules. Flexible sign-board assembling is achieved to meet the needs of different venues.
- Realization and Technology
- Along the 32km shoreline of Dapeng Peninsula in six disconnected parts, is dotted with boards in compact structures. The installation is easy and fast due to stage construction and long cycle. The coastal conditions bring challenges such as typhoon, high salt and high humidity. The boards can reduce wind loads and combine with permanent poles, avoiding looseness and corrosion of regular metal fasteners, easy for maintenance.
- Operation and Interaction
- Located on a long narrow site, light and graceful boards can adapt to various venues of seawalls, steps, slopes and even reefs. The vivid tidal flow shaped arrows are adopted for clear guidance at the linear destinations.
- Project Duration and Location
- Sept 22, 2022 Dapeng District, Shenzhen,Guangdong, China
- Specifications
- 2800mmx130mmx130mm Anti-corrosion Merbau Hardwood 10mm Steel Skeleton of Cross Bracing
- Keywords
- Signage, environment，seawall reconstruction，experiential graphic，Coastal，public space
