Press Release
Sweet Interstellar Cake Shop by Feng Peng Is Granted the Silver A' Design Award in Interior Space and Exhibition Design
Feng Peng honored for interior space and exhibition design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Sweet Interstellar Cake Shop by Feng Peng, designed for Meili family, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Sweet Interstellar Cake Shop
The pink rammed earth reflects vaguely through the special frosted mirror stainless steel ceiling, making the entire space ethereal and creating a dreamy and warm atmosphere. Using the same cutting characteristics of planets and cakes, it not only expresses the ethereal and vastness of galaxies, but also conveys the delicious taste of birthday cakes. It reminds people of their zodiac sign, of the wonderful moment of their birth, and of the wonderful time of their birthday.
About Feng Peng
His name is Peng Feng. He has been in the design industry for 18 years. From brand graphic design to spatial design is his hobby and work. He hopes to make the design more complete and comprehensively display the design concept through the work of plane and space. From graphic design to spatial design, the concept behind the design is deeply presented. He likes to communicate with customers and believes that the true nature of the project can be seen from their eyes, which is an important foundation for completing a proper design work.
Award Record
This recognition makes Feng Peng a winner of 2 A' Design Awards. The awards span the editions from 2021 - 2022 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/147331
- A' Design Award Page: https://competition.adesignaward.com/147331
- Media Showcase: https://www.designnewsroom.com/!147331
- Laureate Profile: https://designers.org/d/321753
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sweet Interstellar Cake Shop
- Function
- Cake Shop
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Sienna, Indian Red, Brown, Maroon and Black
- Images
- 5
- Client
- Meili family
The Recognition
- Laureate
- Feng Peng
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #147331
Credits
- Image Credits
- Main Image: Photographer GRASP FOTO, Sweet interstellar, 2022.; Photographer GRASP FOTO, Sweet interstellar, 2022.
Design Details
- Unique Properties
- The project combines the concept of interstellar theme with the function of birthday cake shop. The central area of the store is a large cake display cabinet with star shape. The ceiling is installed with a number of artistic paint and stainless steel spheres or hemispheres. Combined with the fuzzy reflection of the frosted mirror stainless steel ceiling, the whole space has the illusion of interstellar space and creates the atmosphere of birthday cake.
- Inspiration
- Our birthday time corresponds to a mysterious constellation. This interstellar secret determines our character and destiny. We hope that the birthday day will be full of ceremonies, and the most important part of this ceremony is the birthday cake. The cross-section of the cake is similar to the surface of the planet. We integrate the sweetness of the cake and the mystery of the constellation in this illusory cake star space.
- Research
- The overall pink makes people feel happy and echoes the mood of the birthday. At the same time, with the texture of rammed earth, it has the feeling of dessert. The seemingly indistinct stars in the ceiling are integrated with the huge stars and cakes that fall on the ground, which makes people feel dreamy and full of imagination.
- Challenge
- The focus of the conceptual creative stage is how to reflect the atmosphere of the birthday cake, and help Meili family brand establish an image experience different from other brands. The difficulty in the design stage is that the space is relatively small, but it should show the infinity and illusion of interstellar space. On the other hand, it should reflect the dual attributes of the planet and food.
- Realization and Technology
- The walls and main shapes in the store use the same material, and they also bear the needs of conceptual expression and structural functions of space. This is a new type of rammed earth material, which is waterproof, soaking resistant and presents the texture of natural soil. We turn it into red to express the planet soil and the texture of the cake. Let the whole space express the theme of interstellar space. And with a strong sense of food.The ceiling is made of special frosted mirror stainless steel. Its fuzzy reflection makes the whole space more layered and imaginative.
- Operation and Interaction
- The cake display area is the core area of the store. The clerk introduces hundreds of cake styles to the guests along the satellite ring of the huge planet. Behind the planet is the constellation corridor, where you can find your seat and taste dessert with your best friend. Inside the planet is a ball-shaped stage, with the cake of the lucky child of the day placed in the middle, and the scattered low platform and seats opposite, where you can make an appointment to hold a birthday party.
- Project Duration and Location
- The project will be started in Jiaxing in October 2021 and completed in Jiaxing in August 2022.
- Specifications
- Store area: 180 square meters
- Keywords
- Fashion, sweetness, fantasy, personality, pink
