Press Release
Zhejiang Lv Ju Vehicle Industry Co., Ltd Receives the Bronze A' Design Award for Luna Electric Scooter in Scooter Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Zhejiang Lv Ju Vehicle Industry Co., Ltd for scooter design
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Scooter Design category for Luna Electric Scooter by Zhejiang Lv Ju Vehicle Industry Co., Ltd. The result belongs to the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Luna Electric Scooter
Luna is a lightweight electric scooter designed for city commuting and short trips. The exterior recalls the two wheeled motorcycles that were common in Europe during the middle of the 20th century, with rounded edges and a round headlight. A colorway of light blue and bright tones joins retro and modern tastes. A rare earth magneto provides strong power and high energy conversion efficiency. Luna is unlocked and started with a digital key that supports Bluetooth and NFC. A responsive disc brake system allows short and stable braking.
About Zhejiang Lv Ju Vehicle Industry Co., Ltd
The company was founded in 1998, the headquarters is located in China's electric vehicle strong plate Taizhou, Zhejiang Province, and the national 4A level scenic tourism area Changyu Aditongtian, near the mountains and rivers, beautiful scenery. Covers an area of 80 mu, is a research and development, production, sales as one of the electric motorcycle manufacturers. More than 900 employees, including research and development personnel and management personnel more than 70 people, testing and inspection personnel more than 50 people, more than 50 after-sales service personnel.
Award Record
With this recognition, Zhejiang Lv Ju Vehicle Industry Co., Ltd is a winner of 1 A' Design Award.
About the A' Scooter Design Award
The A' Scooter Design Award is an international industrial design competition recognizing good scooter designs by scooter designers and manufacturers worldwide. The competition is organized within the A' Design Award & Competition and is open to scooter designers, industrial design studios, product designers and scooter brands from all countries. Entries typically include electric scooters, kick scooters, mobility scooters, folding scooters, off-road scooters and three-wheeled scooters. Awarded scooter designs are published at https://designers.org/design-category/scooter
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/152023
- A' Design Award Page: https://competition.adesignaward.com/152023
- Media Showcase: https://www.designnewsroom.com/!152023
- Laureate Profile: https://designers.org/d/345900
- Further Information from the Laureate: https://www.lv-ju.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Luna Electric Scooter
- Function
- Electric Scooter
- Category
- Scooter Design
- Discipline
- Industrial Design
- Industry
- Automotive
- Colors
- Dark Slate Gray, Gray, Black, Light Steel Blue and Gainsboro
- Images
- 5
The Recognition
- Laureate
- Zhejiang Lv Ju Vehicle Industry Co., Ltd
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152023
Credits
- Team
- Bozhe Qu
Design Details
- Unique Properties
- Luna, a lightweight electric scooter specially designed for young groups, features a retro and stylish exterior modeled after the two wheeled motorcycles popular in Europe during the middle of the 20th century. Functionally enhanced with a rare earth magneto known for strong power and high energy conversion efficiency, Luna offers an upgraded alternative for city commuting and short travel.
- Inspiration
- Inspired by the classic model of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, the design team restored its details to the utmost to set a retro tone, and further took into account the aesthetic orientations of modern young groups. The result is Luna, an electric scooter redefining what is retro fashion.
- Research
- Through the thorough market research, the design team found that the electric scooters on the current market are often styled in a bold and ultramodern way, and remain weak in power. The status quo in the electric scooter sector fails to catch up with the growing popularity of retro fashion and the increasing demands for strong power and high performance. Consumers are thus turning to an electric scooter design that lets retro fashion meet functionality.
- Challenge
- In terms of exterior design, it stands at the juxtaposition of retro and modern aesthetics, taking a strong departure from the essentially identical electric scooters on the market. For improved functionality, it is equipped with a rare earth strong magneto independently developed by Lv Ju, which is efficient in power conversion, lightweight and flexible in speed control, and further meets the needs of young groups for strong power.
- Realization and Technology
- Luna has its edges and corners rounded for an amiable feeling, and is equipped with a round headlight. These features, derived from the archetype of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, are further complemented by an appropriate curve design, making the whole body look elegant, coherent, and fluid. Furthermore, the colorway of light blue and bright reveals a cross of retro and modern fashion, which caters to the aesthetic preferences of young groups.
- Operation and Interaction
- Instead of requiring a physical key in each ride, Luna can be unlocked and started via a digital key that supports both Bluetooth and NFC. Moreover, its responsive disc brake system can help the user stop on a dime very stably and within a short braking distance, thereby making each ride much safer and more comfortable.
- Project Duration and Location
- The design and development of Luna started in Taizhou, Zhejiang, in May, 2022. It was introduced to the Chinese market in December, 2022.
- Specifications
- dimensions, 1765 mm x 753 mm x 1067 mm
- Keywords
- an electric scooter, retro fashion, lightweight, rounded edges and corners, a rare earth strong magneto
