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DesignNewswire · COMO, Italy ·

Bead Children's Medicine Packaging by Zou Hu and Miao Jingyi Is Granted the Silver A' Design Award in Packaging Design

Zou Hu and Miao Jingyi honored for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 21, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Bead Children's Medicine Packaging by Zou Hu and Miao Jingyi, designed for Mz Design. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Bead Children's Medicine Packaging

There is a Chinese saying that good medicine is bitter, but good for health. Traditional Chinese medicine has always been known for its bitter taste, and most children are unwilling to take it when ill. In Chinese folk, many people have the habit of eating a candy after drinking traditional Chinese medicine. Inspired by this custom, this design adds fruit-flavored burst beads to the oral liquid bottle, which are orange, mango and green apple flavors. This design makes the process of drinking medicine, which is originally painful for children, more fun and enjoyable.

Award Record

Zou Hu and Miao Jingyi is a winner of 2 A' Design Awards, including this recognition. The awards were granted in the 2023 - 2024 edition of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Bead Children's Medicine Packaging
Function
Children's Medicine Packaging
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Burly Wood, Dark Salmon, Sienna, Gainsboro and Rosy Brown
Images
5
Client
Mz Design

The Recognition

Laureate
Zou Hu and Miao Jingyi
Country
China
Recognition
Silver A' Design Award
Edition
2023 - 2024
Design ID
#153075

Credits

Team
Zou Hu, Miao Jingyi, Duan Hongli, Xu Mengzhen, Chen Deteng and Zhao Yizhu
Image Credits
Photographer Qian Kai, Bead, 2023.

Design Details

Unique Properties
This is a fruit-flavored antivirus oral liquid design for children, which consists of a bottle containing traditional Chinese medicine and an attached burst bead with sweet liquid inside. When taking it, after drinking the last sip of medicine, children can squeeze the burst bead to let out the sweet liquid, so that there will be a bit of slight sweetness to relieve the bitterness of medicine. The child can also squeeze the bead while drinking the medicine to make it a bit tastier.
Inspiration
Traditional Chinese medicine has always been known for its bitter taste, and most children are unwilling to take it when ill. In Chinese folk, many people have the habit of eating a candy after drinking traditional Chinese medicine. Inspired by this custom, this design adds fruit-flavored burst beads to the oral liquid bottle, which are orange, mango and green apple flavors. This design makes the process of drinking medicine, which is originally painful for children, more fun and enjoyable.
Realization and Technology
The body of this product adopts the hot-pressing process, allowing the production process to be simple and efficient, which can effectively save production and transportation costs. At the same time, the whole container is made of biodegradable plastics, which make the whole design environmentally friendly, simple and easy to use.
Operation and Interaction
When taking this oral liquid, remove the cap by breaking the top of the bottle. After drinking the last sip of medicine, children can squeeze the burst bead to let out the sweet liquid, so that there will be a bit of slight sweetness to relieve the bitterness of medicine. The child can also squeeze the bead while drinking the medicine to make it a bit tastier. This design makes the process of drinking medicine, which is originally painful for children, more fun and enjoyable.
Project Duration and Location
The project started in August 2022 and finished in April 2023 in Guangzhou, China.
Specifications
Product dimensions: 40 mm x 20 mm x 70 mm Package dimensions: 230 mm x 30 mm x 80 mm
Keywords
Traditional Chinese Medicine, Children, Medicine, Oral Liquid, Package

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