Press Release
Louis Yiu Is Honored with the A' Design Award for Sinten Coffee Packaging in Packaging Design
Louis Yiu of A.s.m.d honored for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2024 /DesignNewswire/ Sinten Coffee Packaging by Louis Yiu of A.s.m.d, designed for SINTEN Coffee Roastery, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Sinten Coffee Packaging
The challenge of this packaging design project was to think about how to present on the packaging the result that Sinten Coffee Roastery is proud to provide customers with the freshest taste, the aroma of roasted coffee beans. So in order to seamlessly integrate the brand message into the visual identity, the designer found inspiration from the laws of nature through analysis and deconstruction. The perfect proportions that take full advantage of premium coffee are presented with lines, making it more visually appealing.
About Louis Yiu
Louis Yiu is the founder and creative director of A.S.M.D. creations that is based in Taipei. He has extensive experiences in diversified design expertise including brand and logo design, visual communication and packaging design, and his work has received numerous international design awards along his career path. His dedication and passion in design industry will drive him to keep open-minded for any possible changes and challenges.
About A.s.m.d
Award-winning design studio [加減乘除], led by Louis Yiu, creates distinctive brand and packaging designs that connect emotion, strategy, and visual identity across industries.
Award Record
Louis Yiu of A.s.m.d is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/158597
- A' Design Award Page: https://competition.adesignaward.com/158597
- Media Showcase: https://www.designnewsroom.com/!158597
- Laureate Profile: https://designers.org/d/351947
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sinten Coffee Packaging
- Function
- Coffee Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Chocolate, White Smoke, Peru, Sandy Brown and Burly Wood
- Images
- 5
- Client
- SINTEN Coffee Roastery
The Recognition
- Laureate
- Louis Yiu
- Country
- Taiwan (China)
- Brand
- A.s.m.d
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #158597
Credits
- Team
- Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
- Image Credits
- A.S.M.D. Creations
Design Details
- Unique Properties
- Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
- Inspiration
- The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner. In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself.
- Research
- The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
- Challenge
- The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
- Realization and Technology
- One color printing. Material: Moisture-proof zipper bag and paper
- Operation and Interaction
- In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city. As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series.
- Project Duration and Location
- The project duration is 2 months and is designed in Taipei.
- Specifications
- Width 105mm × length 105mm × height 130mm Width 90mm × height 165mm Width 125mm × height 200mm Width 135mm × height 265mm
- Keywords
- Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
