Press Release
Kweichow Moutai Sanhua Flying Apsaras Baijiu Packaging by Ying Song Brand Design Shenzhen Co., Ltd Wins the Silver A' Design Award in Packaging Design
Ying Song Brand Design Shenzhen Co., Ltd acknowledged for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Kweichow Moutai Sanhua Flying Apsaras Baijiu Packaging by Ying Song Brand Design Shenzhen Co., Ltd, designed for Kweichow Moutai Co.,Ltd., has been granted the Silver A' Design Award in the Packaging Design category. The result belongs to the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Kweichow Moutai Sanhua Flying Apsaras Baijiu Packaging
Kweichow Moutai Sanhua Flying Apsaras is a packaging design for a Chinese baijiu spirit. The design uses the Flying Apsaras motif from the Dunhuang murals, an element also found in the brand trademark. The figure is hand painted in the style of ancient Chinese mural art and set on a bright yellow background, a color typical of the Dunhuang murals. The box is opened from the right side, and double-layered cloud-shaped decorations surround the bottle inside. The bottle is opened from the metal cap on top. The box is made of paper, and the bottle of ceramic and metal.
Award Record
Ying Song Brand Design Shenzhen Co., Ltd is a winner of 4 A' Design Awards, including this recognition. The awards span the editions from 2022 - 2023 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/160697
- A' Design Award Page: https://competition.adesignaward.com/160697
- Media Showcase: https://www.designnewsroom.com/!160697
- Laureate Profile: https://designers.org/d/343065
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Kweichow Moutai Sanhua Flying Apsaras Baijiu Packaging
- Function
- Baijiu Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Goldenrod, Saddle Brown, Dark Goldenrod and Sienna
- Images
- 5
- Client
- Kweichow Moutai Co.,Ltd.
The Recognition
- Laureate
- Ying Song Brand Design Shenzhen Co., Ltd
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #160697
Credits
- Team
- Shuo Yu, Yingsong Chen, Li Zhang, Yunzhong Bai, longKun Zou,, Wenbing Cheng, Junjuan Wu, Pan Wang, Huandi Li and Wei Hu
- Image Credits
- Yingsong Chen
Design Details
- Unique Properties
- This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
- Inspiration
- The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’. Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
- Research
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- Challenge
- How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
- Realization and Technology
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Operation and Interaction
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Project Duration and Location
- The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
- Specifications
- A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
- Keywords
- Chinese Baijiu packaging, packaging design
