Ying Song Brand Design Shenzhen Co., Ltd Receives the Silver A' Design Award for Banquet Chinese Baijiu Packaging in Packaging Design

Ying Song Brand Design Shenzhen Co., Ltd recognized for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Banquet Chinese Baijiu Packaging by Ying Song Brand Design Shenzhen Co., Ltd, designed for Guizhou Suiyuesijiu Enterprise Management Co., Ltd.. The result belongs to the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Banquet Chinese Baijiu Packaging

Banquet is a packaging design for Chinese baijiu, a distilled spirit. The bottle is made of ceramic and its shape draws on traditional Chinese vases. The sky blue color refers to Ru kiln ware of the Song Dynasty, and the minimalist form follows Song Dynasty aesthetics. The cap is made of alloy and carries the Chinese character for banquet at its center. The bottle measures 87 by 87 by 305 millimeters and can be reused. The mouth is removed and turned over so the bottle serves as a flower vase, while the cap becomes an incense base.

Award Record

This recognition makes Ying Song Brand Design Shenzhen Co., Ltd a winner of 5 A' Design Awards. The awards were granted between the 2022 - 2023 and the 2023 - 2024 editions of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/160778
A' Design Award Page: https://competition.adesignaward.com/160778
Media Showcase: https://www.designnewsroom.com/!160778
Laureate Profile: https://designers.org/d/343065

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Banquet Chinese Baijiu Packaging
Function: Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Dim Gray, Black, Gray and Dark Slate Gray
Images: 5
Client: Guizhou Suiyuesijiu Enterprise Management Co., Ltd.

The Recognition

Laureate: Ying Song Brand Design Shenzhen Co., Ltd
Country: China
Recognition: Silver A' Design Award
Edition: 2023 - 2024
Design ID: #160778

Credits

Team: Yingsong Chen, Huandi Li, Zhen Bi, Wei Yang and Wei Hu
Image Credits: Yingsong Chen

Design Details

Unique Properties: It's a Baijiu package from China. The name of the project is Banquet, a famous painting from the Song Dynasty that depicts scenes of people drinking and playing at night banquets. Therefore, this design applies the minimalist style of Song Dynasty aesthetics to the shape of wine bottles, and the sky blue color used in ceramic bottles also expresses this feature, which is beautiful, simple, and high-end. The designer wants to convey the elegant lifestyle of Song people to customers through this project. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Inspiration: The creativity comes from the aesthetics of the Song Dynasty in China. Minimalism was a characteristic of Song Dynasty aesthetics. Chinese ceramic art reached its peak in the Song Dynasty. The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the ‘Real artists simplify’. Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty. So the bottle is design to be reusable, reflect they're. 1 Remove and flip the bottle mouth to use as a vase for "flower arrangement" 2 Bottle cap making incense base The design reflects the elegant life of Song people.
Research: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Challenge: How to reflect the aesthetic beauty, simplicity, and sophistication of the Song Dynasty in packaging. Convey to customers the feeling about ‘Real artists simplify’.
Realization and Technology: We chose sky blue as the color for the ceramic vase, representing the high-end aesthetic of the Song Dynasty, and the shape of the ceramic vase also drew inspiration from the shape of traditional Chinese vases. The bottle cap is made of alloy, which can reflect the advanced texture of the project. The middle of the bottle cap has the Chinese character ‘banquet’, which is the Chinese name of the project. Use graphics to represent the project name.
Operation and Interaction: Open the bottle cap to drink. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Project Duration and Location: The project started construction in Shenzhen in February 2023, was completed in December 2023, and was launched for sale in China around December 2023
Specifications: A bottle / 87mm x 87mm x 305mm / ceramics, metals/
Keywords: Chinese Baijiu packaging, packaging design, reused