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Press Release

DesignNewswire · COMO, Italy ·

Silver A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Client Vs Designers Board Game by Benny Leung

Benny Leung recognized for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category for Client Vs Designers Board Game by Benny Leung, designed for BLCH Ltd.. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Client Vs Designers Board Game

Client Vs Designers is a board game for two players, inspired by the adversity between clients and designers. The design draws on the traditional game Animal Chess and adapts its structure into a playful format. Key job positions on each side are illustrated and given different rankings, so the two players can battle and overpower each other. Common points of frustration for each side act as traps. The playing pieces are transparent acrylic cut to shape and screenprinted with illustrations. The board is printed with metallic colors on paper that recalls the original game.

About Benny Leung

Born in Hong Kong, Benny Leung grew up in Vancouver, Canada. He had worked as an animator, graphic designer, director, and creative director with 20+ years of experience. He is defined by his unique perspective of the world while possessing dedication, precision, and virtuosity through his work. A purveyor of taste and style, he expands his creative circle through different collaborations and finds unique creative solutions for partners from East and West.

Award Record

With this recognition, Benny Leung is a winner of 5 A' Design Awards. The awards span the editions from 2017 - 2018 to 2024 - 2025 of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Client Vs Designers Board Game
Function
Board Game
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Gainsboro, Gray, White Smoke, Dark Gray and Silver
Images
5
Client
BLCH Ltd.

The Recognition

Laureate
Benny Leung
Country
Hong Kong (China)
Recognition
Silver A' Design Award
Edition
2024 - 2025
Design ID
#160930

Credits

Team
Benny Leung - Creative Director / Designer and Step Cheung - Illustrator
Image Credits
Benny Leung, Clients vs Designer 2023.

Design Details

Unique Properties
A board game that is inspired by the adversity between clients & designers. A fun experience that is relatable to all involved. With every experience, it is the foundation of a long-lasting relationship
Inspiration
The concept originated from the game Animal Chest and it is a playful attempt to illustrate that every great relationship starts from a place of adversity. The inspiration comes from some of the key points that might frustrate each side to act as a "trap". The key job positions of each side are chosen and given different rankings to begin the battle and overpower each other.
Research
The idea originates through the inspiration of Animal Chess. We then take the essential elements from that game and translate it into relevant idea for Client vs Designers.
Challenge
Deciding to create multiple character illustration for players to choose and select for the specific job position instead of a fixed look. This creates an extra step before playing the game.
Realization and Technology
The chess pieces use transparent acrylic cut into shape and screenprint the illustration on top. The board game paper uses similar paper that mimics the original animal chess paper for an authentic look. The graphic was printed with Pantone metallic colors.
Operation and Interaction
This is a board game for 2 people
Project Duration and Location
The project started in October 2023 in Hong Kong and finished in December 2023.
Specifications
Width 145mm x Length 135mm x Height 10mm
Keywords
clientvsdesigner, boardgame, traps, fun, characterillustration, relationship, adversity

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