Press Release
What Next Brand Identity by Marko Stanojevic Is Granted the Silver A' Design Award in Graphics, Illustration and Visual Communication Design
Marko Stanojevic acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that What Next Brand Identity by Marko Stanojevic, designed for Zero Bureau, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About What Next Brand Identity
Final visual outcome is reached by taking a symbol and turning it into a question mark by placing it on a smaller square below (an extracted 1/4 piece of a big square above it) and putting it on a tipping point while remaining in balance, creating a visual sensation of tension with a minimal rearrangement of elements. What Next logo, as well as the name, are in a way an oxymoron, a question and an answer both at once, creating friction. On its own, logo-sign is a simple, deliberate imperfection and a straight-forward communication vessel, striving to create a lot with little effort invested.
About Marko Stanojevic
In design practice for 20+yrs as a cross-disciplinary multi-specialist. Experiencing diverse projects caused a spill-over of skills and thinking methods, gave a wider perspective and resulted with a holistic approach. With that base, developed Zero Design philosophy. Interested in visual storytelling or Narrative Design in all its forms, into cutting-edge technologies from a perspective of using them as a tool in addressing deeper emotional needs of advanced users, marrying them to softer, more profound values. Focused on issues of branding, micro-branding, self-branding, etc. in contemporary and future societies. Since 2007, concurrently with design practice, teaching design in academia.
Award Record
This recognition makes Marko Stanojevic a winner of 3 A' Design Awards. The awards were granted between the 2022 - 2023 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/164675
- A' Design Award Page: https://competition.adesignaward.com/164675
- Media Showcase: https://www.designnewsroom.com/!164675
- Laureate Profile: https://designers.org/d/337838
- Further Information from the Laureate: https://bit.ly/3zDzreO
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- What Next Brand Identity
- Function
- Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Light Gray, Light Slate Gray, Silver, Black and Dark Gray
- Images
- 5
- Client
- Zero Bureau
The Recognition
- Laureate
- Marko Stanojevic
- Country
- Hong Kong (China)
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #164675
Credits
- Image Credits
- Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.
Design Details
- Unique Properties
- Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
- Inspiration
- What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
- Research
- Analysis of peer institutions and companies.
- Challenge
- Breathing life into a business consultancy and giving it an emotional layer.
- Realization and Technology
- It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
- Project Duration and Location
- Designed in late 2023.
- Specifications
- Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
- Keywords
- Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
