Press Release
Anna Paula Martinelli Receives the A' Design Award for Al Mar Suites Logo in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Anna Paula Martinelli for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Al Mar Suites Logo by Anna Paula Martinelli, designed for Anna Martinelli, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Al Mar Suites Logo
The Al Mar Suites logo is essentially about sustainability, modernity and simplicity of this boutique hotel located in Brazil. The straight and contemporary lines match the hotel's architecture, and combined with the organic design that refers to the waves of the sea, this logo is clean, direct and effectively conveys the feeling of calm and lightness of this Brazilian beach. The sand color was also chosen to allude to the environment and to match all the decorative and aesthetic elements of the hotel.
Award Record
Anna Paula Martinelli is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/163387
- A' Design Award Page: https://competition.adesignaward.com/163387
- Media Showcase: https://www.designnewsroom.com/!163387
- Laureate Profile: https://designers.org/d/357257
- Further Information from the Laureate: https://almarsuites.com.br/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Al Mar Suites Logo
- Function
- Logo
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dim Gray, Dark Gray, Lavender, Silver and Gray
- Images
- 5
- Client
- Anna Martinelli
The Recognition
- Laureate
- Anna Paula Martinelli
- Country
- Brazil
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #163387
Credits
- Team
- Anna Martinelli
- Image Credits
- Photos Al Mar Suites
Design Details
- Unique Properties
- Based on the concept of this sustainable boutique hotel in Brazil, the creation of its logo embraisses its main characteristics. The color refers to the beach, and also the feeling of comfort and simplicity of the inn. Combining the straight and simplified modern lines of the inn's architecture with the sea wave, makes the hotel's logo playful and youthful but still serious and contemporary. The main objective is to convey the feeling of finding new experiences and a high standard of quality.
- Inspiration
- The inspiration of this project was the sand and the calm waves of Praia do Forte, beach where the hotel is build. The modernity and simplicity of the hotel's architecture and decoration were also combined in the creation of the project.
- Research
- For this project, the research needed to be done online and with interviews with the hotel partners. It was also necessary to work with an analysis of the architectural project in progress, as well as items from the initial inspiration panel to create a unified communication throughout the structure. The creation was made with the active participation of the partners who were in Bahia. The main objective was to create a logo that was clean, with a modern look and yet with the beach atmosphere of the region.
- Challenge
- The biggest challenge of this project was to create something that made sense within the context of the hotel’s location without actually knowing the city in which it is built. Being 2400 km away from the hotel, advanced research into the city and regional peculiarities was of great importance in uniting the hotel’s concept with its beach of origin.
- Realization and Technology
- For this logo, everything started with a hand drawing, to understand the typography style created and whether the combination of straight lines would work with the wave design. After that, the design was vectorized and all the alignment and framing was adjusted so that the logo was completely symmetrical.
- Operation and Interaction
- The logo has a simple shape and is easy to apply. It can be used in countless ways and easily understood by the public.
- Project Duration and Location
- The project started in january 2023 in Curitiba, for the hotel in Praia do Forte. The hotel opened in December 2023.
- Specifications
- Logo Development, applicable to any material.
- Keywords
- logo, graphic design, beach logo, brazilian logo, hotel, hotel logo
