Press Release
Cristaderm Brand Identity by Wai Ho Cheung Receives the A' Design Award in Graphics, Illustration and Visual Communication Design
Wai Ho Cheung recognized for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ Cristaderm Brand Identity by Wai Ho Cheung, designed for Cristaderm, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Cristaderm Brand Identity
Cristaderm, a Korean skincare brand, that blends scientific innovation with sophisticated design. Inspired by DNA double helix, its visual identity features intricate molecular motifs and Korean characters, creating a refined aesthetic. The logo, with a clean font and parallelogram motif, symbolizes precision and innovation. The icon system merges chemical molecular formulae with Korean characters, adding cultural and intellectual depth. This thoughtful design ensures image of Cristaderm is effective and visually striking, setting a new standard in skincare.
About Wai Ho Cheung
WHO Design Studio offers one-stop brand solutions, including CIS development, brand strategy, product innovation, spatial design, and digital interaction. We illuminate a brand's "Path of Light" by merging global perspectives with localized insights to craft tailored solutions for diverse business models. Specializing in customized strategies for global expansion, our vision blends artistic expression with commercial value. Through humanistic understanding and innovation, we build meaningful connections between brands and consumers, ensuring lasting impact.
Award Record
Wai Ho Cheung is a winner of 4 A' Design Awards, including this recognition. The awards span the editions from 2016 - 2017 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/165655
- A' Design Award Page: https://competition.adesignaward.com/165655
- Media Showcase: https://www.designnewsroom.com/!165655
- Laureate Profile: https://designers.org/d/169702
- Further Information from the Laureate: https://www.facebook.com/cristadermskincare?mibextid=LQQJ4d
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Cristaderm Brand Identity
- Function
- Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Gainsboro, Dim Gray, Dark Slate Gray, Dark Gray and Gray
- Images
- 5
- Client
- Cristaderm
The Recognition
- Laureate
- Wai Ho Cheung
- Country
- Hong Kong (China)
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #165655
Design Details
- Unique Properties
- Cristaderm is a pioneering skincare brand from Korea, that revolutionizes skincare through cutting-edge biological science and innovative design. The brand specializes in creating professional, mature, and efficient skincare products, incorporating plant exosomes to address various skin issues. This unique approach ensures that every product is both scientifically advanced and aesthetically appealing.
- Inspiration
- Cristaderm’s design is inspired by DNA’s double helix, with antiparallel chains and precise base pairing. This scientific elegance is woven into the brand identity, reflecting its sophisticated roots. The icon system merges chemical molecular formulae with the structure of Korean characters, creating a visually striking design. This blend enriches the brand’s scientific context, highlighting its commitment to innovation and adding cultural and intellectual depth reminiscent of a laboratory.
- Research
- Cristaderm focuses on the physiological characteristics and pathogenesis of different skin types, using plant exosomes as the core ingredient. This scientific focus is mirrored in the brand’s design, which emphasizes clarity, precision, and innovation. The products meet strict scientific standards, ensuring that the design is not only visually appealing but also functionally effective.
- Challenge
- The main challenge was to create a design that perfectly balances visual appeal and scientific rigor. The goal was to develop a product line that not only grabs attention with its artistic design but also stands out in the market for its strong scientific foundation. This unique blend of art and science ensures that Cristaderm’s products are both visually striking and scientifically advanced, setting a new standard in the skincare industry.
- Realization and Technology
- Cristaderm leverages the scientific properties of DNA's antiparallel chains and hydrogen bonds to craft its unique design language. The brand's logo, featuring a clean and powerful font, effectively symbolizes the power and precision of science. A prominent feature of the logo is the planar parallelogram motif, inspired by plant exosomes and the intricate structures of DNA, underscoring Cristaderm’s commitment to integrating biological components into skincare. This thoughtful design ensures that each product reflects the brand's high standards in both effectiveness and visual appeal, offering a harmonious blend of scientific rigor and aesthetic sophistication that resonates with the public.
- Operation and Interaction
- The brand's icon system uniquely merges chemical molecular formulae with elements from the Korean language, plant exosomes, and laboratory motifs, creating a design that is both visually striking and scientifically rich. The circular forms and the combination of long and short strips from the Korean characters add layers of cultural and intellectual depth. Meanwhile, the intricate designs of plant exosomes and laboratory imagery emphasize the brand's innovative approach to skincare. This is complemented by a vibrant palette that reflects the essence of the 21 plant exosomes used in their formulations, underscoring Cristaderm’s commitment to scientific innovation and the natural world.
- Project Duration and Location
- The project started in July 2021 in Seoul and finished in September 2021 in Hong Kong
- Specifications
- Logo, Brand Identity Guidelines, Name Card, Packaging, Booth
- Keywords
- Logo, Brand, Identity, Visual, Name Card, Packaging, Booth, Skincare, Korean, Exosome
