Press Release
Golden A' Design Award in Event and Happening Design Goes to Mai Meng 35th Anniversary Concert Tour by Katie Tai and Ciang Fan - OCT Ent.
Katie Tai and Ciang Fan - OCT Ent. recognized for event and happening design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Mai Meng 35th Anniversary Concert Tour by Katie Tai and Ciang Fan - OCT Ent., designed for OCT Entertainment Co., Ltd., has been granted the Golden A' Design Award in the Event and Happening Design category. The result belongs to the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Mai Meng 35th Anniversary Concert Tour
Mai Meng, titled Treasure The Moment, is a concert tour that marks thirty-five years of a Mandopop career. The tour combines reimagined classic songs with a minimalist stage design. Modular, movable and transparent LED panels carry high-resolution visuals matched to the mood of each song. Lighting is synchronized with the tempo of the music, and sound is adjusted to each venue. City specific songs, a live sing-along and hidden handwritten letters invite the audience to take part. The tour is intended to connect longtime listeners with younger audiences.
About Katie Tai and Ciang Fan - OCT Ent.
Katie Tai｜Founder & CEO, OCT Group Katie Tai is an entertainment executive with over two decades of experience in live productions, international touring, and large-scale event management. As the Founder and CEO of OCT Group, she leads a fully integrated business model that covers artist booking, creative production, global distribution, and local execution. Her portfolio spans concerts, television programs, global esports events, and major cultural activations. Katie is recognized for her ability to navigate high-stakes environments where precision is non-negotiable and every detail matters. Because in live entertainment, there is no pause, no reset — only execution.
Award Record
Katie Tai and Ciang Fan - OCT Ent. is a winner of 1 A' Design Award, including this recognition.
About the A' Event and Happening Design Award
The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. It is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Typical entries include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. The awarded event designs are published at https://designers.org/design-category/event
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/175407
- A' Design Award Page: https://competition.adesignaward.com/175407
- Media Showcase: https://www.designnewsroom.com/!175407
- Laureate Profile: https://designers.org/d/371338
- Further Information from the Laureate: https://oct-entertainment.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mai Meng 35th Anniversary Concert Tour
- Function
- 35th Anniversary Concert Tour
- Category
- Event and Happening Design
- Discipline
- Service Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Midnight Blue, Dark Slate Blue and Medium Blue
- Images
- 5
- Client
- OCT Entertainment Co., Ltd.
The Recognition
- Laureate
- Katie Tai and Ciang Fan - OCT Ent.
- Country
- Taiwan (China)
- Recognition
- Golden A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #175407
Credits
- Team
- Katie Tai, Jessie Qiu, Ciang Fan, Tzulung Pan, Zhuang FuMing, Fifi Ying, Hsining Shen, Lin Lin, Howard Hsu, EJ Huang, Harrison Hsu and Annie Huang, Sandy Yeh and others
- Image Credits
- OCT Entertainment Co., Ltd.
Design Details
- Unique Properties
- Treasure The Moment is one of the most heartfelt Mandopop events in 2025. Conceived and collectively produced by legendary artist Mai Meng, the concert blends reimagined classics, immersive stage design, and poetic visuals to awaken generational memories and move new audiences alike. Centering on themes of companionship and nostalgia, it traces a 35 year musical journey of Mai Meng, transforming the performance into a shared emotional experience, a timeless tribute to love, memory, and the power of music.
- Inspiration
- The core concept of this concert tour is returning to the Age of Innocence Through Music. The concert title, Treasure The Moment, in Mandarin, is inspired by poetic verse and symbolizes the gentle portrayal of love, memory, and time in the musical works of Mai Meng. Through the interplay of music and spatial design, we aim to guide the audience into a personal landscape of memories, evoking deep emotional resonance.
- Research
- We conducted audience-focused research to balance nostalgia with innovation in Mai Meng’s 35th anniversary tour. The goal was to design a concert that resonates with longtime fans and younger generations. Using surveys, social media analysis, and streaming data, we gathered insights from over 1000 participants. The research shaped song selection, stage design, and marketing strategies, successfully increasing cross-generational appeal and revitalizing a classic icon for today’s audiences.
- Challenge
- Balancing classic charm with creative innovation was key. We kept the essence of Mai Meng’s songs while using minimalist staging and new arrangements to evoke freshness without losing authenticity. To connect with Gen Z, we collaborated with fan communities, used short videos, and influencer marketing to reframe her image—from “parents’ idol” to a warm, relatable voice. Touring across diverse cities, we adapted technical plans and rehearsals for each venue, ensuring every show delivered consistent quality and emotional resonance.
- Realization and Technology
- We adopted a poetic minimalism concept, merging 90s nostalgia with modern stage tech. Using fan research, mood mapping, and lyrical analysis, we designed visuals with modular, movable, transparent LED panels and high-resolution simulated 3D effects to reflect each song’s mood. Lighting synced to BPM and emotion, while sound was venue-tailored. Cloud-based coordination enabled consistency across cities, ensuring each performance felt immersive and emotionally true.
- Operation and Interaction
- We created heartfelt interactions to make each show unforgettable. Fans receive a collectible city-specific stamp, and each stop features two exclusive songs specifically picked by the artist for the city. A live sing-along invites shared emotion, while handwritten artist letters are hidden under random seats for the audience to find. In a special segment, fans get to pick a song and may share their personal story, turning the stage into a space for connection, surprise, and meaningful memories.
- Project Duration and Location
- The project began in mid-May 2025 in Foshan, China. It is currently touring through Beijing and Shanghai, with plans to expand to many more cities in the near future.
- Specifications
- Core touring team: ~50 people covering staging, audio, lighting, video, artist & logistics. Main stage: approx. W24,000–26,000 mm × D15,000–18,000 mm. LED screens: 200 m², using P3 high-resolution irregular modules. Audio: dual side line arrays (12–16 units each), with subwoofers front and below stage. Lighting: 300–400 moving lights including beams, spots, washes, and lasers.
- Keywords
- Mai Meng, 35th anniversary, concert tour, stage design, Event
