Press Release
Fabrix World Is Honored with the Silver A' Design Award for Digital Fashion Showcase in Event and Happening Design
Fabrix World honored for event and happening design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Event and Happening Design category for Digital Fashion Showcase by Fabrix World, designed for FabriX. The result belongs to the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Digital Fashion Showcase
The installation at ComplexCon Hong Kong 2025 presented a retail environment structured through a phygital system combining spatial design and interactive interfaces. AR try on kiosks, embedded displays and a mobile pre order interface formed a continuous see now try now order now sequence. Curved reflective surfaces and multi directional openings guided circulation, while integrated data capture enabled real time feedback for demand based production, illustrating a hybrid approach to contemporary fashion retail environments.
About Fabrix World
FabriX is a digital fashion platform founded in Hong Kong in 2022. It operates at the intersection of fashion and technology, providing tools and infrastructure for designers to develop and present digital collections across physical and virtual environments. Its activities include exhibition curation, technology integration, and industry collaboration. FabriX has participated in international fashion events including London Fashion Week, Paris Fashion Week and Pitti Immagine Uomo, contributing to the development of digital fashion practices and alternative retail models.
Award Record
Fabrix World is a winner of 1 A' Design Award, including this recognition.
About the A' Event and Happening Design Award
The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. The competition is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Entries typically include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. Awarded event designs are published at https://designers.org/design-category/event
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/181845
- A' Design Award Page: https://competition.adesignaward.com/181845
- Media Showcase: https://www.designnewsroom.com/!181845
- Laureate Profile: https://designers.org/d/378393
- Further Information from the Laureate: https://bit.ly/3N4aXSH
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Digital Fashion Showcase
- Function
- Showcase
- Category
- Event and Happening Design
- Discipline
- Service Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Dark Slate Gray, Dark Gray, Silver and Light Slate Gray
- Images
- 5
- Client
- FabriX
The Recognition
- Laureate
- Fabrix World
- Country
- Hong Kong (China)
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #181845
Credits
- Team
- Point Studio, Complexcon, Yamanyamo, Technology Partner：Avery Dennison, Technology Partner：DressX, Albert Lai, Theinvisiblemen, StrangeJoanne, Weewungwung, Onehereford and 6degress
Design Details
- Unique Properties
- FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
- Inspiration
- The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
- Research
- Type of Research: Applied experiential design research. Objectives: To validate phygital retail models. Methodology: User journey mapping, prototype testing and live event implementation. Tools: AR kiosks, AI storytelling content, digital commerce platforms. Participants: Designers, visitors and Gen Z consumers. Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models.
- Challenge
- A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
- Realization and Technology
- The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox. The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration.
- Operation and Interaction
- Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
- Project Duration and Location
- The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
- Specifications
- The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
- Keywords
- Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
