Press Release
Greyder V Package Design by Musa Celik Wins the Golden A' Design Award in Packaging Design
Musa Celik acknowledged for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ Greyder V Package Design by Musa Celik, designed for Greyder, has been granted the Golden A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Greyder V Package Design
Greyder V is a shoe box designed to carry and store footwear without a plastic bag. Integrated handles allow the box to be carried by hand after purchase. Two compartments hold the shoes in a V shape, which makes unpacking simple. The V form is inspired by the movement of walking, when one foot passes the other. The box is made from carton using a grinding method, and the materials are recyclable and biodegradable. The compact vertical shape also allows the box to be kept as storage for a spare pair in an office.
About Musa Celik
Musa Celik graduated from fine arts department in university and then he decided to focus on designing. After working in some companies he founded his design agency Tasarist in 2011. He specialized on packaging design and worked with many local and global brands. He is a well known designer in his country and he has lots of national and international awards. He designed a lot of home care product package for well known brands in Turkey.
Award Record
Musa Celik is a winner of 8 A' Design Awards, including this recognition. The awards span the editions from 2014 - 2015 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/88910
- A' Design Award Page: https://competition.adesignaward.com/88910
- Media Showcase: https://www.designnewsroom.com/!88910
- Laureate Profile: https://designers.org/d/138278
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Greyder V Package Design
- Function
- Package Design
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gold, Sandy Brown, Dim Gray, Gray and Dark Gray
- Images
- 5
- Client
- Greyder
The Recognition
- Laureate
- Musa Celik
- Country
- Turkiye
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #88910
Credits
- Image Credits
- All Images: Photographer Mehtap Orgun, Greyder Box Photographs, 2019
Design Details
- Unique Properties
- This package offers the consumer a simple solution to carry shoes. Classic shoe boxes need a plastic bag when transported. The handles in this design eliminate the need for plastic bags. Shoe storage compartments make it easy to unpack the shoes.
- Inspiration
- As people walk, one foot heels on the other. This creates a "V" shape. This movement also inspired product packaging. When the package is opened, the shoes form a "V" shape, just like walking.
- Research
- Face-to-face interviews were held with 10 women working in the office. Questions were asked about buying, carrying and using shoes and the problems that this design could solve were identified: 1- Packaging the shoes with plastic bags in the sales points. 2- Standard shoe boxes being unable to meet the needs of people who keep a spare shoe in their offices. Therefore, in order to solve these problems, a design has been made that offers both practical portability and creative storage.
- Challenge
- The packages had to be produced a good workmanship from a material of quality since objective was to make the box to be kept by the consumer to use for a long time. Faced with 2 important challenges in this process. 1- Transportation of the packages from the package producer to the shoe producer. 2- Packages being covered with dust during the residence time in the storage of the shoe producer.
- Realization and Technology
- The package is produced by grinding method from carton. 100% recyclable and biodegradable materials have been used.
- Operation and Interaction
- Plastic bags were used for carrying shoe boxes before. The need for plastic bags for carrying, keeping and storing has been met with this design. This resulted in less plastic waste than before. Especially, we observed that businesswomen are keeping a spare shoe in their office. Due to the small space it takes, this package also became a frequently used furniture in means of storage.
- Project Duration and Location
- The project began in January 2017. It took 1 year to develop the design and it is been launched in Turkey in July 2018.
- Specifications
- Height: 290mm Width: 330mm Depth: 130mm
- Keywords
- Shoe box, Creative shoe box, Package design, Shoe storage box
