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Interviews with Iga Alicja Włodkowska
Designer profileDesigner of the Day Interview
5 August 2022
My first professional assignments were about creating logos, business cards, and posters. I developed in the field of mathematics and physics at the same time.
A big leap in development occurred during the beginning of studies in the Polish-Japanese Higher School of Computer Techniques. Then I met my current partner — the co-creator of the project — and the Polish 12RAEL reggae band and its then manager, Dariusz Świerczek. I went to rehearsals, started to go to concerts more actively, and concert photographed e.g. the aforementioned crew. The door opened before me and came out with a number of inspirations and new experiences. I started my work from the basic in the field of stage technology and multimedia installations. By creating within the scope of digital-art I became more interested in image converters to which I had access. I started playing on mixer and projectors, and focused on learning the technical aspects of multimedia devices and exploring the possibilities of their operation. Dynamic development started when I know many talented and inspiring people, with a variety of passions, who are specialists in their fields. Dialogue opened new spaces for exploration in my creative and scientific perception. I have always been inspired by versatile people who develop their abilities. One of them was Robert Brylewski. I also loved meetings and conversations at cookies with Polish cultural philosopher, poet composer, musician Sławomir Gołaszewski. I will quote the words from Sławoj Merlin’s lecture and at the same time the film “Przeblaski” by Piotr Vienio Więcławski, which had a big impact on my experience with the form: „If history teaches us anything, it introduces the concept of a circle to our consciousness. There are, of course, alternative concepts: linear, wave, elliptical and spiral history." Relationship with art and creators develops my imagination, in particular poetics in art e.g.: symbolism of paintings by Eva Chełmecka, creative workshops “Prague Icons” with Natalia Żychska. Discussions about light with Wolfram, Andrzej Brześciński and Krzysztof Elo Niewiadomski developed my spatial perception. I gained experience in cooperation with music clubs, cultural institutions, members of the Academy of Fine Arts. Looking at the works and creative processes of experienced designers such as Cezary Koczwarski. When designing music videos, such as those co-created with Sławek Pakos for Legend Manufaktura, I gained experimental and rhythmic experience. A special place for me is the friendly Progression club, where I took part in many interesting and developing events. Great development in the field of sociological and artistic sciences was influenced by the beginning of studies at the Warsaw Film School, and in particular under the influence of outstanding educators and artists such as: Maciej Ślesicki (Chancellor), Katarzyna Taras (Aesthetics), Bronisława Maślanka (Copyrights), Zbigniew Niciński (Film Editing), Andrzej Cichocki (Dramaturgy), Tomasz Malinowski (Colorist), Piotr Gorszczyński (Workflow), Wojciech Rawecki, Andrzej Wolf and Andrzej Ramlau (Cinematography), Robert Krawczyk (Short Commercial Forms), Mikołaj Jaroszewicz (New Technologies in Film and Multimedia).
A big leap in development occurred during the beginning of studies in the Polish-Japanese Higher School of Computer Techniques. Then I met my current partner — the co-creator of the project — and the Polish 12RAEL reggae band and its then manager, Dariusz Świerczek. I went to rehearsals, started to go to concerts more actively, and concert photographed e.g. the aforementioned crew. The door opened before me and came out with a number of inspirations and new experiences. I started my work from the basic in the field of stage technology and multimedia installations. By creating within the scope of digital-art I became more interested in image converters to which I had access. I started playing on mixer and projectors, and focused on learning the technical aspects of multimedia devices and exploring the possibilities of their operation. Dynamic development started when I know many talented and inspiring people, with a variety of passions, who are specialists in their fields. Dialogue opened new spaces for exploration in my creative and scientific perception. I have always been inspired by versatile people who develop their abilities. One of them was Robert Brylewski. I also loved meetings and conversations at cookies with Polish cultural philosopher, poet composer, musician Sławomir Gołaszewski. I will quote the words from Sławoj Merlin’s lecture and at the same time the film “Przeblaski” by Piotr Vienio Więcławski, which had a big impact on my experience with the form: „If history teaches us anything, it introduces the concept of a circle to our consciousness. There are, of course, alternative concepts: linear, wave, elliptical and spiral history." Relationship with art and creators develops my imagination, in particular poetics in art e.g.: symbolism of paintings by Eva Chełmecka, creative workshops “Prague Icons” with Natalia Żychska. Discussions about light with Wolfram, Andrzej Brześciński and Krzysztof Elo Niewiadomski developed my spatial perception. I gained experience in cooperation with music clubs, cultural institutions, members of the Academy of Fine Arts. Looking at the works and creative processes of experienced designers such as Cezary Koczwarski. When designing music videos, such as those co-created with Sławek Pakos for Legend Manufaktura, I gained experimental and rhythmic experience. A special place for me is the friendly Progression club, where I took part in many interesting and developing events. Great development in the field of sociological and artistic sciences was influenced by the beginning of studies at the Warsaw Film School, and in particular under the influence of outstanding educators and artists such as: Maciej Ślesicki (Chancellor), Katarzyna Taras (Aesthetics), Bronisława Maślanka (Copyrights), Zbigniew Niciński (Film Editing), Andrzej Cichocki (Dramaturgy), Tomasz Malinowski (Colorist), Piotr Gorszczyński (Workflow), Wojciech Rawecki, Andrzej Wolf and Andrzej Ramlau (Cinematography), Robert Krawczyk (Short Commercial Forms), Mikołaj Jaroszewicz (New Technologies in Film and Multimedia).
I've been creating since I can remember being open to different fields. I developed artistically from an early age. I won awards in competitions of young talent, photography or literary. I participated actively in poetic evenings and artistic events. Science and at the Nicolaus Copernicus High School in Grajewo formed the foundations of my future path. A special place in my memory has poetic evenings “Save from Oblivion”, organized by Emilia Świderska, and physical circles & experiments conducted under the supervision of Teresa Poślednik. There were also quotes in the corridors of my school, and the one in front of the entrance: “Be yourself, — look for your own way”Janusz Korczak. No one expected me to become a designer and could not predict what I would do. Others have seen in me an artistic soul and mathematical abilities. I have always paid attention to the world around me, I was curious and intrigued by various aspects of the world. Going back to the early paintings of my childhood, I remember dismantling toys and talking dolls, then I combined the elements into an imaginary form. I hijacked hammers and tools from my grandfather’s workshop. I had ideas that were supposed to speed up work, increase the functions of objects. I've always wanted to change the world for the better. The first man who liberated my artistic drives in me was my uncle Wiesław Zajdel, who gave me — not working, but aroused a huge imagination in a five-year-old — an analog photo camera.
The main priority of my design process is to combine the usability aspect with aesthetic qualities — the harmony of function and form. It is very important to organise the Hick Law, which says that the less the user has to make choices, the easier it is to use the project. It identifies the aspect of minimalism in my design work. The theme that integrates my work is man and nature. In its projects, it integrates the coexistence of technical and artistic aspects taking into account the impact on the audience and the environment.
My current design style is the result of my experience. A multitude of tools and solutions gives many possibilities, adapting them individually to the project. I stick to the chosen framework and assumptions that in simplicity of use and nice form include the functionality of the project. Combine various design techniques and tools. I rely on both my hands, digital solutions and new technology. Sketches preliminary outlines of form, inspiration maps and important elements. I often make cardboard models on a smaller scale. I like 3D, Kinect and VR technologies that open up new creative opportunities and the use of digital space. I discuss each new project thoroughly with the client, set assumptions and purpose. I strive to achieve them starting with thorough research and preparation of preliminary materials. I listen to expectations and needs looking for optimal solutions.
My current design style is the result of my experience. A multitude of tools and solutions gives many possibilities, adapting them individually to the project. I stick to the chosen framework and assumptions that in simplicity of use and nice form include the functionality of the project. Combine various design techniques and tools. I rely on both my hands, digital solutions and new technology. Sketches preliminary outlines of form, inspiration maps and important elements. I often make cardboard models on a smaller scale. I like 3D, Kinect and VR technologies that open up new creative opportunities and the use of digital space. I discuss each new project thoroughly with the client, set assumptions and purpose. I strive to achieve them starting with thorough research and preparation of preliminary materials. I listen to expectations and needs looking for optimal solutions.
I am most excited about the final phase of the project. I can't wait to collide my project with the recipients as I approach the destination. More and more critically I look at the project and analyse the various stages. In this way, I am striving for a consensus of undertakings and perceived perfection. The sense of the finished work brings satisfaction and another phase of excitement with the reception of the project and its further journey. Equally exciting is the road itself. The road creates an inseparable whole with the goal of the project. The process enriches experience and provides multidimensional and long-term expression of actions and emotions. Another dose of excitement provides me with the progressivity of the project. Achieving the goal does not mean the end of the road and is usually the next stage, extremely important. When designing, I like new challenges and confrontation of ideas with reality. I feel fulfilled when I submit my project to broader criticism and I see the emotions that evoke intuitive interactions and smiles of the recipient and their satisfaction.
As an stage technician, I functioned in everyday changing environments. I had to adapt to them and bring out positive values. I have developed flexibility of functions, mastery, and work in difficult realities. Meeting many different clients, I developed the skills of conversation, maintaining a friendly atmosphere, which is useful in every profession. A valuable skill is personal culture. She helped me connect with my clients and show them respect and understanding. Respect and understanding help to better understand needs and create a project to meet expectations. My previous adventure with design is literally an adventure. This approach gives me a fresh look full of possibilities.
Design of a new, eco-friendly form of manual, and in the long run new models of Viti brand products and development of existing ones. I have many ideas to implement, and some of them are becoming more and more clear. Almost completely “and now for something completely different” is the plan to publish the lyrical book “Venojeno” designed and written by me. My book is waiting to be settled by the competition realised by the Institute of Literature in Krakow. The book is waiting for the contest to be settled. The first reviews and emotions of people I appreciate confirmed me in the belief that it needs to be published in a wider circulation with translations into other languages. I just need to find a dialect language enthusiast. In general, I want to explore the secrets of good minimalism. Develop maximum functionality by combining technical and artistic aspects. I want to design projects that blend into the environment and needs. Distribute my designs and products all over the world for everyone to enjoy.
To every designer who is at the beginning of my career, I would like to repeat: Don't give up! Go your own way. The beginnings are difficult, but hard work and endurance acquisition of new experiences, broadening of knowledge and horizons will result in the development of work techniques and creative skills. That give me good ground for a successful. I would like to warn young artists of laziness and copying. Be yourself and seek your own way by creating in harmony with your conscience and vision of a better future. Many problems and obstacles may be encountered, but the path to self-improvement lies in solving them and overcoming further challenges. One of the problems I encountered as a student was lack of time. Developing working methods & organization, and as well as improving skills workshops allowed me to optimize the schedule of the day. They manage a place for rest and regeneration. Knowledge and competence grow through curiosity, analytical thinking and willingness to explore issues ...so don't stop learning. Asking many questions I look for the best solutions. I develop and create better and better projects. I allow myself to think beyond the usual patterns and be authentic. Maintaining high ethics and respect for oneself, the recipient and the environment lay the ground for a good project. Someone once told me: “If you think your idea is good, make it happen”. It was the best advice I could get and I would like to repeat it to other young designers.
Every artist, designer or architect should remember the impact of his works on the environment and social fabric. The most important thing is respect and awareness. Success is achieved by understanding. Best practice is continuous progress and every effort to benefit humanity and make the world a better place. It’s a big mistake to ignore the intelligence of the recipient. It is worth taking care of the quality of the basic elements, the logic of the project, its functionality and details. It’s necessary to remember the principle that not the best, and the weakest element is most conspicuous. Maintaining high standards proves high quality. The best practice is honesty and reliability. When starting to work in design, it is necessary to remember that we not only materialize the ideas that are here and now, but also create a vision of the future.
The routine of my day is a morning brainstorm, a discussion of plans and ideas. Between 10 a.m. and 8 p.m. there is time to contact customers. When I was professionally involved in estrade technique, I learned flexibility. Every day brings new challenges. A permanent element is the establishment of a day plan and a driving schedule. In the evenings, I read technological novelties, review interesting projects and explore curiosities in the field in which I create at a given time.
I avoid blindly following trends but I like to keep up with them and analyze. I adhere to universal rules that are fashionable regardless of time and space. My projects work independently of seasonal trends, which last only for a moment. I'm sticking to my own style. I give a part of myself in every project by implementing people’s desires for each project to be both universal and individual. I want to develop a family of products that will be durable and reliable, fit into any space and fashionable regardless of the prevailing season. New trends can be a source of inspiration. Inspiration can be the beginning of an idea. The idea can be the beginning of innovation. Inspiration is from all possible directions.
Good design is filling voids and needs. When I see the simplicity of new solutions in a project or product, I think aha! That’s it.
When creating a good project, you should avoid routine, the temptation to go easy, and avoid complicating simple solutions. The design must be easy for the user. The project is good for me when it fulfills its function and I can use it instinctively in a sense of pleasure. The main criterion for assessing a good project is its effectiveness and impact.
When creating a good project, you should avoid routine, the temptation to go easy, and avoid complicating simple solutions. The design must be easy for the user. The project is good for me when it fulfills its function and I can use it instinctively in a sense of pleasure. The main criterion for assessing a good project is its effectiveness and impact.
Theoretically, the design can be improved indefinitely, but practically you need to know when to say enough. The completion of the project is determined by acceptance of the results achieved. Reaching the goal results in a sense of satisfaction. Standing in front of my work, I feel that it took its final form when I am surrounded by satisfaction and excitement crowned with pride. I can say that this is when I see that the fullness of expectations and needs has been met. There is a moment when we reach the top of the parabola, where common target converge and the project achieves the optimality of all parameters. Further iterations are redundant when reaching consensus and may disrupt the already well-planned aspects of the project and the harmonisation that has been developed. The project succeeds when it generates intuitive interactions with the recipient and meets the needs of our, the customer, the society and the environment in which it coexists.
The entire Viti brand is my biggest project so far. Starting from the design of the logo, website, visual identification, product photos, videos, to the design of the ViTi Stand product family: Classic, Bull, Loco, and ViTi Back: Liliput, Masters, DikZak - in 3D models.
Most impactful in my understanding of good design is the designer of minimalist architectural compositions Ludwig Mies van der Rohe. His popular words “less is more” were rhythmically repeated and implemented in projects that I consider to be good and have been widely echoed in my work. Of course, designers from Bauhaus, de'Stijl, BLOK Group, art co-op ŁAD. Individually I like to talk to Makaruk - mapping designer on 40 skyscrapers, Kinior — creator of Flapart style and words: “Flap Style” means Presence. Following the blow of Flap People are the People of the Present. The presence, of course, bears the marks of self-knowledge in the world", Wojciech Sawicki — designer of ceramics with organic shapes.
I grew up in the vicinity of the Biebrza National Park appointed by the “green lungs of Poland” at the junction with the so-called “land of lakes”. My native areas are places where so far I find an oasis of peace and creative space in natural formations organically organised and functional. The city where I found the most inspiration, and still discovering new ones, is Warsaw, and especially our creative center - green Żoliborz. The capital of my country is a place where I observe the rapid changes and works of human hands. I like to walk through the streets among modernist and avant-garde buildings. I often visit music clubs that are centers of intellectual and artistic life. Several such iconic places where creators and artists of various fields meet to conduct conversations, inspire and create: Fugazi, CDQ, Łysy Pingwin, Pracovnia. My culture influences my projects by giving them my own unique character. I am now moving between Warsaw and my hometown — Grajewo, my most creative teranes. I am working on the development of the Viti brand and the development of further projects from the Viti Stand family of products. Working in the stage industry, I also thought locally about its development. The expression and precision of the Stagehands started me a vision of designing a product coexisting with their character and at the same time preserved in a delicate and streamlined aesthetic. A good project in local terms inspires and gives some kind of motivation to act. It allows you to draw from good patterns. A good project with its constellation and publicity becomes the achievements of the present generation. It becomes a matter for learning for future generations. It fits into the story and the bullet of a given place. It's a pretext for analysis, learning and discussion that can lead to new concepts and ideas. Observing the impact of the project on the space in which it operates and the interactions that it induces, I learn and I can improve the workshop.
The culture of my work puts emphasis on organization and communication. A very important aspect for me is respect and openness to criticism, joint dialogue and above all the speed and accuracy of the flow of information. Working for me, you can expect friendly relationships, and my quality work control. I always discuss the important aspects of the project carefully and make sure that all parties understand each other well. Working on various projects with diverse people, I can say that among the commitment and conscientiousness of work, freedom of communication and personal culture are complementary.
I have created a product that will serve for many years. Thanks to this, the project will serve people by leaving money in their pockets. It will serve the ecosystem by leaving less garbage in our galaxy. It is easy to use, mobile and safe. It saves nerves and time to improve the quality and working conditions. It can be used in many ways, a question of imagination and demand. It stimulates action and new projects of people around. Design is filling the void. A good project gives new perspectives. Behind each project are the people involved and their work. The project creates opportunities for these people and subsequent creators, designers and architects. I believe that artists, designers and architects should engage in projects that improve the quality of life and the condition of the environment, social and humanitarian projects. By creating technologies that are harmonious with nature, we support the Green Earth initiative and together strive for a better future. Less rubbish is a cleaner environment. By using a durable raw material that can be recycled, certified paint and materials, minimizing plastic components can significantly improve quality. We should think not only about what is now, but what happens next, after us.
A positive experience was the constant evaluation of my project by specialists. The contest was not easy and provided many new challenges. Every year, participants from all major countries come forward in an attempt to meet strict criteria. We made the impossible possible.
It happened — we created our own product from scratch, we believed in it and we were recognised as the laureath of the A' Design Awards. The victory confirmed our brand’s compliance with good design practices and principles. Now I can share my project with the whole world. We can expand sales and distributions to other countries. We know that we meet strict criteria and have created a family of products that we can be proud of.
It happened — we created our own product from scratch, we believed in it and we were recognised as the laureath of the A' Design Awards. The victory confirmed our brand’s compliance with good design practices and principles. Now I can share my project with the whole world. We can expand sales and distributions to other countries. We know that we meet strict criteria and have created a family of products that we can be proud of.
Design Interview
23 May 2022 · Viti Stand
The main principle of this project is the balance between functionality and aesthetics. The idea was to create a user-friendly product that is intuitive, safe, durable and aesthetic. One of the inspirations was the citrus juicer.
I focused mainly on establishing support points for the monitor. Focusing on the harmonic, golden division and the concept of rounding, we developed a stable skeleton of the structure with a subtle, organic shape.
First of all, I wanted to achieve a balanced, solid and light form of monolith.
First of all, I wanted to achieve a balanced, solid and light form of monolith.
I want to continue this project — not everything has been said. The form created during this project gives many possibilities depending on the material used.
About three months. From an idea drawn with a pencil, through learning the Fusion 360 program to the final result.
The reason for designing the concept was the need, we lacked a finished product that meets our expectations. We decided to create it based on experience and fun with matter.
The first series was produced — we did it ourselves — me and co-creator Piotr Saneluta. We are going to continue to produce stands. After two years of intensive learning and searching for co-contractors, we are sure that this will succeed.
As stage technicians, we wanted to make the work more pleasant for ourselves and others. This is our little contribution to a better future. I am particularly connected with vision art, so it was natural to challenge ourselves to design our ideas and concepts in this field.
Designed by French designer Philippe Starck — Juicy Salif.
The target client is gaming players, film industry, television studios, set design, companies dealing with stage technology, concert and conference rooms, theatres, cultural centers, museums, hotels.
Form, ergonomics, intuitive installation, safety and a wide range of applications.
Basically there are three names — Viti, Classic, Loco.
Starting with Classic, this is a project from which it all started, the so-called. Classic is the series matrix. Loco is a friend — thanks to him, your work will be easier and more effective, and functionalism will bring the thought "Spoko Loco! We can do it!". On the other hand, when it comes to the meaning of the word Viti, which is the name of the series and our brand, the inspiration comes from the inverted shape of the stands, which reminded us of the character E.T. from Steven Spielberg’s film. Viti is an abbreviation of Video Installation Tech Items.
Starting with Classic, this is a project from which it all started, the so-called. Classic is the series matrix. Loco is a friend — thanks to him, your work will be easier and more effective, and functionalism will bring the thought "Spoko Loco! We can do it!". On the other hand, when it comes to the meaning of the word Viti, which is the name of the series and our brand, the inspiration comes from the inverted shape of the stands, which reminded us of the character E.T. from Steven Spielberg’s film. Viti is an abbreviation of Video Installation Tech Items.
I used both classic tools such as card and pencil, as well as digital ones. I used Fusion 360 software in particular. I also used a digital pen and a camera.
Lightness of form and its mobility.
I worked with my partner on this project. I was basically based on experience and intuition. The stage of implementation for production we consulted with many plants and specialists from various fields depending on the issues discussed.
The use of 3D technology was crucial. They enabled full control of the execution process, precision of design and presentation of a specific concept.
The idea was born under the influence of data analysis on the availability of this type of product. Each stage of the work brought new research into technical, social and environmental aspects. We spent a lot of time studying the material and testing different paints. We wanted deep and matte black.
The first of the challenges was definitely learning the Fusion 360 program during the development of the project, the next to learn the machining techniques and properties of materials.
The challenge was to find enthusiasts who wanted to help implement this project.
The challenge was to find enthusiasts who wanted to help implement this project.
I have achieved a certain level of satisfaction with the creation of this project. I wanted to confront him with a broader assessment.
This work has allowed me to find myself in a new field for me, which is product design.
I don't have one. Thank you very much.
Design Legend Interview
11 February 2024
I have to admit that I am self-taught about product design. The beginnings of my experience date back to childhood, where the first designs of clothes appeared, ideas for improving everyday equipment. My next stage was photography and graphic designs, then multimedia and visual setting of artistic events.
Design has always attracted me and made me happy. It motivates me to solve the problems encountered. Designing is filling the existing emptiness. I am satisfied with the interaction and process. Design contributes to a successful day.
I initially treated design as a form of fun and development. Naturally, it started to be my tool for meeting needs and ideas.
I can‘t imagine myself designing under coercion — it wouldn’t be a good project, it wouldn't be my project.
I can‘t imagine myself designing under coercion — it wouldn’t be a good project, it wouldn't be my project.
I am currently designing a model of ecological and functional packaging. I would like to design more products from my brand Viti, ideas and preliminary sketches are already there. I would like to design more projects from the category Video and Broadcasting Equipment, Movie and Animation, Digital-Art Works.
Challenge yourself to raise the bar of their skills. Get knowledge from the surroundings. Respect your audience and the fundamental laws of nature. Take care of high quality products and functionality.
The great designer is distinguished by his modesty, behind which there are highly developed competences.
He understands and appreciates the value of people, their work and their needs.
He understands and appreciates the value of people, their work and their needs.
A good project fills a gap in the space in which we operate. It uses universal principles. It fulfils intuitively defined functions and its destiny with the user’s smile.
Good design increases the market value of the product. It is a distinguishing feature of good quality. It increases competitiveness both domestically and globally. Good design is the way to high sales. More and more consumers are paying attention to good design. It is better to pay once for a good product than to bear the consequences of apparent savings. Good design is the fulfillment of expectations. Respect in the eyes of customers.
I would design an architectural installation fulfilling the functions of a reading room in public space. The installation, which will be open for 24 hours — powered by Green Energy. A project that gives people a shadow, respite, contact with nature, art and culture.
My dream project, which I have not yet realised, is a stand for mobile devices. The form, of course, taken from the matrix of the current Viti Stand models.
I am thinking about the context and conditions of use of the project. My secret recipe in three steps: 1.Talent with passion to develop persistently in love. 2. Skills must be nurtured by inspiration and good practices. 3. Add in a large amount a secret ingredient — understanding.
“Creative freedom does not reside in the infinitude of the means of expression and formation, but in free movement within its strictly legal bounds” - Walter Gropius, who provides me with inspiration to combine technique with art, creating useful and functional projects. It inspires you to explore the technique and follow your own rules.
The spiritual father of minimalism, Ludwig Mies van der Rohe, inspired me to follow mature minimalism, to see potential. To understand the meaning of “less is more.”
The spiritual father of minimalism, Ludwig Mies van der Rohe, inspired me to follow mature minimalism, to see potential. To understand the meaning of “less is more.”
The project of Villa Barbara and Stanisław Brukalski, where we often stop during walks. I like his geometry, avant-garde modernism created in 1927. I also like the Van Gogh Museum. The main building designed by Gerrit Rietveld and its geometric yet light spaces. I like the Juicy Salif squeeze. Philippe Starck broke with the classic form, keeping in mind the maintenance of functionality and durability. I like each of these projects for form and functionality.
My biggest project is Viti Stands.
What makes him great? Minimalism and balance of form. Simplicity and functionality. It’s safe and eco-friendly.
What makes him great? Minimalism and balance of form. Simplicity and functionality. It’s safe and eco-friendly.
Learn from the experience of generations. Observe the world with attention. Strive for harmony. Find the motivating purpose of each project. You have to believe it. I believed in myself, believed in my project. I felt that creating better projects could create a more friendly environment and at the same time make this world better.
Each day is a new experience with a dose of chance. My days have always been in the rhythm of art and technology.
Design is innovation. The fulfilment of dreams. Filling the emptiness. A materialised thought. It’s a meditation and focus for me.
My artistic family thanks to which I made a huge leap in development, and at the head of them Piotr Saneluta. A few teachers, enthusiasts, specialists and masters I met on my way. At the heart of my Mather and my Grandma, passing on fundamental values, and an unlimited and supportive partner. All of them helped me climb these heights and at the same time were the most faithful supporters. I was also helped by doctors who take care of my health with degree IV endometriosis — above all Paweł Siekierski, Joanna Bubak-Dawidziuk, Joanna Jacko and the Foundation "Pokonać Endometriozę", which means defeating endometriosis.
Thank you all very much.
Thank you all very much.
Concentration, thoughts, deeds, meetings and art.
Obstacles have been and are all the time, starting with hard days with endometriosis. I am motivating, taking a deep breath and I solve every problem encountered.
Naturally, without any additional colours. Honestly and accurately. Culturally and aesthetically.
My next completed project is the Viti Back family — stage handles for video monitors. Expect more Video and Broadcast Equipment solutions, and further projects in line with Viti’s core principles: functionality, minimalism, intuitiveness, safety, harmony of technology and aesthetics maintained in a friendly spirit of interplay with the environment.
My ultimate purpose is to improve the quality of life in the modern world. I would like to provide new opportunities. Inspire changes that positively improve the quality of life. Fill the needs and spaces with useful and aesthetic forms.
Engaging in their daily lives and meeting the needs of society. People expect interesting and surprising ideas, creativity.
Consistency is expected in striving for excellence and maintaining the high quality of subsequent projects.
Consistency is expected in striving for excellence and maintaining the high quality of subsequent projects.
Design is the fulfilment of dreams and crossing borders. It opens up new opportunities. It inspires more designers and artists. It creates a space for creative expression. Develops technologies, productions, skills. It motivates us to work together. It unites the goal of making all of us live better.
I am excited about the further development of Viti projects. We test various materials and materialise further concepts. We are now developing an eco-friendly packaging model for our products, together with a manual. Further work on video equipment assembly systems is ongoing.
Effective — evoking joy.
I would like more designers to see the value of functionality. It took into account actual needs tailored to the category and industry in which they form. I would like to increase awareness of the values of sustainability and harmony with the environment. Change towards a clean world.
Development that secures our future.
Development that secures our future.
I think the field of design is moving towards balance and harmony with nature. There is a time for greater awareness and commitment to protecting what surrounds us. Trends for eco-friendly and time for human-friendly.
Graphic Design Project 2-10 days, 1- 3 months.
Product Design Project 3 - 6 months.
Full-Movie Project months or years, Post-production 1- 4 weeks.
The discrepancies arise from the different complexity of projects. The exact time is individual, as well as every project.
Product Design Project 3 - 6 months.
Full-Movie Project months or years, Post-production 1- 4 weeks.
The discrepancies arise from the different complexity of projects. The exact time is individual, as well as every project.
I start by defining the basic assumptions and purpose of the project. Research, ideas, inspiration. I'm making a mock-up of the improvisational associations. I talk a lot and think about it.
Life is art and art is my project.
Images and impressions that pass through consciousness can create a thread of understanding of emotions and inspiration. When we design, we go into the future, we design tomorrow and open the gates of opportunities.
Technology determines the entire creative process, costs, time, impact on the environment, possibilities of the project. It plays and has always played a key role at every stage of design.
Software and hardware adapt to the type of project. I'm learning fast. I use the container of my experience. I like to use new technologies and tools available. My last project in the 3D model was created on the fusion 360 program. I learned this program for this particular Viti Stand project.
They affect our senses of perception. They evoke emotions and feelings. They determine the usefulness of the project and its functionality. They decide about satisfaction.
Where are you looking for inspiration? Can I buy it now? No one’s invented it yet? Can there be such a simple solution?
The first thought? I wish I had it.
Ideals do not exist. The ideal partner is like perpetuum mobile — an unattainable model to strive for. The closest to this pattern is my life partner. I believe in co-operation and, by the way, another project that will be our joint.
My life partner and co-creator of this project in one person Piotr Saneluta.
The book “Square, Circle, Triangle” by Bruno Munari, published in 2015.
I developed my skills by assimilation of theory and practical exercises. I looked at other people’s projects and mine. I was not ashamed to ask if I didn't know something. I am always open to consultations, the surrounding world and new technologies.
All depends on the type and the reason for fame. The recognition and rewards I have received raise my spirits and motivate me to continue the journey of life. I am proud and truly happy. There is a lot of work that needs to be done, and you can't squeeze time — it’s not easy.
My favorit colour is blue. My favorit place is Tramonti di Sopra, Friuli-Venezia Giulia region in Italy. I love Mediterranean food. Spring is my favorit time of year.
The funny thing that happened to me was to talk to me in male form. I thought I'd only experience this as a stage technician, where men are the numerical superiority. It turned out that this is possible at the least expected moments of work. The initial embarrassment turns into funny situations.
Sleepy night, birds singing in the morning, new exciting ideas to realise motivate me to start the day with full energy. It is equally wonderful to go through the next stages of design. It’s a great day when I see progress. I am motivated by every small step that brings me closer to the goal.
I think since I was a little kid, I've been showing some qualities that helped me become a great designer. It wasn't obvious. This is the sum of hard work and accumulated experience.
The future is an unknown dependent on events initiated by people. Nature will always cope, and where in all this you will find man is conditioned by the direction of development — technocratic or harmony with the environment. In 1000 years of optimistic track, I see the regenerated Earth, the development of technology, completely different forms of transport and energy generation. I really see a lot of possibilities.
The Viti Stand project is like figurative art — simplified to the simplest visual form that preserves functionality, versatility and intuitiveness. I would like them to know that this project is just the beginning. We have already designed and manufactured more things to install video monitors, and more ideas are also developing with their rhythm. We have open sales of our products and are open to further challenges. I would like to invite you to www.viti.pl
Designer Interview
21 February 2023
I gained artistic experience from an early age by writing poems, photographing, experimenting with various media of creative expression and watching the works of masters. I have always had an artistic soul and many ideas, which have evolved under the influence of different events and people.
My design studio is where I am and is like me. Quite inconspicuous, functional and tailored to your needs.
Project is like an open door. The ability to fill the void, create an element of reality, and lively interaction. It’s a unique and specific undertaking aimed at achieving satisfaction with the implemented activities and assumptions. Project is an individual and original being.
I've always been excited about new challenges. I like projects with a creative part that require creativity of thought and expression of action. I am excited about projects using new technologies, video equipment and related to the art of broadly understood images. I particularly like projects that interact with a part of me, with which I can identify my vision of the future. I would like to have an impact on improving the quality of life, and such works I like the most and I would like to create.
My favorite project is the Viti Stand model, from which it all started — Classic. On it I developed the final shape of the product line and monolithic form. I can say that it is a matrix and a prototype of the Viti brand.
Probably, if I go well into a distant memory, it was the logo of a Polish company designing and constructing production machines.
My favorite material with which I have worked is steel, distinguished by a large range of plasticity and strength. Light, as a material, is expressive, succumbing, delicate. There are also some interesting materials that I would like to work with, but I have not had such opportunities so far. Currently, my favorite technology is the da Vinci SP surgical system, which will allow me to undergo complex endometriosis surgery in a minimally invasive way.
My imagination comes to life when touched by aesthetic and inspiring stimuli such as music, exhibitions, and even a simple walk and looking for a Fibonacci sequence in flower.
When designing, I focus most on technical aspects, safety, composition, aesthetics and ecology. At the center of my activities are the people and the environment in which we live — the user and the environment. The most important aspect of every project is the impact on the audience. I try to meet the requirements by creating friendly projects to meet contemporary needs thinking about the future.
When designing, I feel excitement and excitement and focus. Each stage of the work is emotional and brings emotions that translate into the creative process. Feelings play a classic symphony in the soul in a cyclical form. The main violin plays positive emotions. I feel happiness and delight at the moment of dazzling, a lot of uncertainty before assessment, curiosity in exploring the issues. A sense of peace, satisfaction and relaxation comes with positive effects and reception. Success is a warm feeling of fulfillment.
I'm filled with pride. The implementation of a project is a stage where the materialization of the project can be tangible. I am grateful and satisfied. I feel another dose of focus and strength to act, and in the air like a growing suspense hangs expectation.
Must be needed and evoke good emotions. Success is achieved by reaching the goal. The determinant is a positive assessment. The project is successful when appreciated by industry specialists and willingly used. The usefulness of the design, effectiveness and efficiency are the basic criteria that affect the degree of satisfaction.
The first aspects I always take into account are: functionality, form, intuitiveness, materials, and details.
The designer has a duty to listen and coexist between society and the environment. Listen to their needs and solve them. He should take care of the development and harmony of the world and himself. Think responsibly about the future and change the world for the better.
The field of design evolves directly in proportion to the development of technology. Most of the products are centralized on humans. Reference can be found at the present moment: of the evolution of design to the point in the evolution of astronomical sciences during the time of Copernicus. When it turned out that not the Earth, and the Sun is at the center of our planetary system, society was shocked. Now we know that it is the opposite and does not raise any objections. We are now at a time when more and more designers are aware of the impact on the environment and people. I think there is an opportunity to evolve the field of design towards harmony and unity with space with an emphasis on durability and functionality. I think everyone would benefit from this form of development, and most of all human beings.
I exhibited my film at the Frap Film Festival in Gorzów Wielkopolski and during the Lift-OFF Film Festival. I'm a novice. I've been considering other exhibitions for a long time and I think now is the right time, place and space to start implementing these plans.
My design inspirations come directly from the surroundings and the space in which it is located. I observe forms, shapes, beauty around, complexity and simplicity of nature, and ubiquitous art. Art activates the brain’s working memory by stimulating sensors, and the received impressions fall into my sensory memory, feeding my creativity.
My design style is the pursuit of minimalism and ergonomic solutions. During practical classes on feature editing, Dr Zbigniew Niciński criticized my project "Too much. Less is more". My teacher’s words hit my perception. I began to pay attention to the compensation and preservation of the chosen style. Sociological sciences have made me realize that less is actually more. Too rich use of ornaments distracts attention from the consensus and concrete assumptions of the project. I've eliminated the unjustified use of showy solutions. I began to introduce aesthetic aspects in justification with a specific function and task to fulfill. The desire to translate all the values I like in good projects — creating maximum possibilities in a minimal form - brings me back to words repeated many times. Popularized by the designer of minimalist architectural compositions Ludwig Mies van der Rohe and rhythmically repeated “Less means more” had a wide echo in my works. I am guided by common sense and awareness of the impact of the solutions used. Derivation of the style of form harmonizing with functions and striving for perfection in the project.
I live in Poland. We have a rich cultural heritage that affects my projects by adding character to them. When designing in Poland, you need to show patience and strive for the goal despite the problems encountered, solve them and be creative at every step. Podlaska nature is an oasis of creative space. It gives the opportunity to observe plant-geological forms coexisting in harmony with the needs of modern people. The environment of fauna and flora is a source of ideas and mathematical concepts such as plant phylotaxy and balance.
I work as a freelancer, and I have not yet been employed in any of the companies. I value a partnership based on mutual respect and good communication. The priority is to pursue the same point as a good project.
Companies should be honest and treat the designer as a partner — after all, we have the same end. Interview and preliminary research is important. Choosing a designer you can pay attention to the style of his work, inspiration and experience. Giving a chance to young people who may not have had a chance to show themselves yet - it’s possible that with our project they will open their wings and pull out their skill cards and a fresh look - and not forget about older specialists.
The design process begins with an idea and a preliminary outline. I create the first visions of the finished work in my head. I'm putting them on paper. Sketches and draws ideas. I look for inspiration and explore the topic. I attach great importance to the initial assumptions which constitute some kind of framework. I do research tools and software and get to work. Step by step, I strive to achieve my purpose. The completed stages of the work motivate me to continue my work. I observe the evolution and the impact of the changes made. My thoughts and actions revolve around the project day and night looking for the best solutions, trying to predict actions-reactions and finding a golden means.
Indoor clothes, Cockney shoes, MacBook, Viti Stand model Loco - good for games and video training with the use of motion controller technology - and Kinect which allows you to scan three-dimensional space at home.
I wake up listening to the singing of the nearby birds. I open the window to get air, usually it’s about 6 o'clock. The first hour is spent talking at the family table in the aroma of freshly ground coffee and preparing breakfast according to my nutrition plan arranged by Dr. Olanin. I’m building a schedule for the day. In the morning, I check the mailbox and perform tasks on the computer. Each day is conditioned by projects in which I participate and tasks to be completed. I am satisfied when I feel that I have made the best use of the day. In the evenings, my creative activity is at the highest level — the apex — of creative efficiency sinusoids, which I like to use. My 9 years of experience in the field of stage technology and work in cultural events have developed in me the flexibility of the time of functioning while maintaining organic balance.
Never give up. Thread open minds and eyes around the head. Learn from the best and learn from both mistakes and successes. Strive for perfection. Respect the intelligence of the recipient.
The designer bears the burden of responsibility for his creation and only depends on him the final effect, whether the creation of a creature or a work. The designer is a creator, and has an influence on the resulting matter. The designer speaks through his work. Putting a part of himself into the design, the designer reveals himself to the public and must be prepared for evaluation and criticism.
Maximum by minimum.
The most important is creativity, flexible thinking, self-discipline, communicativeness and the ability to find solutions.
I often use a map of thoughts, diagrams, and graphic notes. The idea can come at any stage and at any moment, and then I grab everything at your fingertips. My basic tools are pencil, paper, circus, ruler, graphic tablet, laptop, phone and leatherman. A large technological leap has revealed a number of possibilities. I use both archaic and modern tools that development offers us, and their choice depends on the type and field of the project. I use professional software and open source, as well as applications that increase mobility. I read scientific publications and books that touch on the issues of a given project. I often use a camera, and projectors. The temporary stagnation of ideas irritates sources of inspiration such as music, my artistic crew, exhibitions and, in fact, everything that surrounds us, beautiful works created by man and nature.
I create schedules, plan of the day, week, month and about a year, write out important action points and stages. I try to maintain harmony between work and rest. Rest gives a new look at the design and is for me the driving spring for further work. Fresh and inspiring breath adds motivation and can be a creative impulse, after which I will sit in my studio and accelerate by taking a few steps forward in the current project. I'm dividing the project into the most important stages. I define the tasks, the scope of work within their framework and the implementation time, then organize and assign them to individual stages. The schedule evolves throughout the design process and modifies it on an ongoing basis. I bet “X” on the completed actions and even bigger — red — at the completed stages.
The time is relative and in this case depends on the complexity of the projected object and the established deadline.
Can you do something like that? What material would be the best? Which program do you use?
My most important professional experience was the video visualization project realized at the concert by the band Dziady Kazimierskie. The concert took place on the upper stage of the Polish cult club “Stodoła” and was my debut as VJ. The image from the projector was shining on a black, spatial background. The visuals were created from previously prepared animations and camera images, which I combined live and modified using the Roland V40 mixer. The animations were dedicated and separate to each piece. The camera was standing at my station so I could handle it. A lot of preparations, emotions and experiences came from this project.
Bands and music clubs, cultural centers, theaters, there are several people from the Academy of Fine Arts, schools. My clients are usually people moving around art and culture.
I like to work on projects that combine art and technique that are both beautiful and useful. This provides me with creative visions of aesthetic and functional objects in everyday space.
I plan to further develop and broaden my creative horizons, and therefore I am thinking about higher education. Many ideas are to be realized, among them closely related to the further design and development of devices with connotations with the Viti Stand family, such as models for monitor holders - ViTi Back - and many, many others.
I support myself with the knowledge, experience and skills of others. I got an Omega statue, but I'm not an alpha or an omega. Sometimes I have to get advice and test my ideas. All the time I create or develop my own, original projects, on which he consults or cooperates with specialists who perform a given scope of work better than me. Aspects of the technique of the estrad industry are usually developed by me with my life partner, who has about 40 years of experience in this field. Conversations with Makaruk are usually valuable advice, especially in Multimedia and Mapping projects. Color and picture boards are given by cinematographer Tomasz Malinowski. The sound in my film projects is mostly developed with the participation of musicians. Włodzimierz Kiniorski is the creator of the soundtrack in my conceptual video project “Retniakcja”. A whole range of talented and respected people are involved in the process of developing my projects. My role is to control the project and keep it in the convention and the planned idea, so the final decision is always up to me.
I have some interesting projects open, which I had to postpone for the time being due to the operation. I would like to talk about them, but at this stage of work, I have to keep a secret. I'll tell you more soon.
Directly — Contact detail is on my Viti brand website www.viti.pl: phone +48 690 524 735, e-mail: office@viti.pl. via social networks. You can also have an expression via my social medias @designviti.
I just want to thank the people I met in my development path and for having a nice conversation. Thank you. Have a nice day and to hear!
Grand Interview
22 October 2025 · Viti Stand
The approach to the organic, monolithic form of the Viti Stand, inspired by the golden ratio, allowed me to develop a project where the arrangement and proportions of circles play a key role. I devised a system for determining the relationships between their sizes, distances, and placements, which form the structural foundation of the design. Units defined by these circles establish crucial aspects: the distribution of support points, the placement of the mount, the geometry of the structure, and the proportional relationships between its elements. The drawing of circles, inspired by the phyllotaxis of plants from the Biebrza region, this regularities in the organization of structures, was fundamental in creating a proportionally scalable design of stands that maintain their key properties—stability and vibration dampening. Crafted from a single sheet of metal subjected to cutting and bending processes, these stands preserve the consistency of their dynamic and mechanical parameters regardless of scale. It is the consistent application of mathematical principles, including the golden ratio, that has made the Viti Stand a standout not only in design but also in its innovative approach to video monitor installation systems, characterized by simplicity and coherence. The foundation of my work lies in the philosophy of Viti—the name derives from the Latin word vitis, meaning vine. A vine, deeply rooted in the earth, climbs toward the light, merging the strength of nature with delicate beauty. The Viti Stand design is a solution that has grown from passion, rooted in tradition, while reaching toward modernity. The harmony inherent in nature, derived from observing biological processes, has brought this design into alignment with principles of functionality, aesthetics, and precision. It integrates mathematical logic and the rawness of material with a soft, flowing form. This synthesis has enabled the creation of products that are not only durable and ergonomic but also visually appealing and seamlessly adaptable to any space. I believe this project is not merely practical but also beautiful in its clarity. To me, true beauty lies in simplicity and harmony, both of which are derived from nature.
Black has been a symbol of elegance, solemnity, and professionalism for centuries, and its matte version additionally conveys a sense of calm and balance. Contemporary design trends value simplicity and minimalism, and deep matte black aligns perfectly with these principles, offering discretion and aesthetics. A textured surface can evoke associations with outer space, where light absorption symbolizes depth and mystery. It harmonizes with other colors and materials, making it an ideal background or accent, regardless of interior style. The neutrality and enigmatic of such black allow attention to focus on key elements without visual distractions, particularly under spotlights, where a matte surface eliminates light reflections and fingerprints. I was inspired by both classic and futuristic visions of space. To achieve this finish with good paint adhesion, we paid special attention to surface preparation and selecting the appropriate abrasive methods, which were refined in the workshop during the first prototypes. Maintaining the proper sequence of actions and ensuring precision was critical. A matte surface not only enhances paint adhesion but also refracts light more effectively, emphasizing its depth. Ideas, questions, and processes were thoroughly consulted with specialists in metalworking, coating application, and powder paint production. We selected not only the appropriate type but also determined the thickness and density of the paint. Quality control was an indispensable element—we meticulously inspected the surface for uniformity and the appropriate degree of gradation and coating. Striking the right balance was a priority at every stage.
In stage technology, particularly in the context of live event production, it is crucial to understand how various elements must work together under constraints of time, space, and diverse conditions and challenges. This experience translates into a focus on ensuring inclusive usability, ease of operation, and efficiency in dynamic environments. Developing a minimalist and reliable design required concentrating on defined principles and meticulously pursuing a goal with physical and mathematical logic based on knowledge and years of observation gained through working in stage technology.Eliminating unnecessary elements in design, much like in coding or event production, is about striving for greater reliability and reducing the risk of errors. It involves simplifying the system so that every component has a clear purpose, avoiding an excess of elements that could introduce potential problems. In event production, especially within audiovisual systems, this means reducing the number of adapters, converters, or intermediary devices, which might lead to signal degradation, interference, or delays. The fewer intermediary elements there are, the better the signal quality, the greater the system's reliability, and the easier the equipment management becomes. Just as in programming, where redundant lines of code are avoided, here too, the number of connections and adaptations is minimized, creating a cohesive whole to prevent complications that could disrupt the event's flow.Each system component is designed with efficiency and risk minimization in mind, working in harmony with the others. This approach makes processes more intuitive and less prone to errors caused by suboptimal device connections or incompatibility. Working with a variety of technological systems, such as lighting, and across different branches of the stage and film industries, has given me a broader perspective. It has allowed me to view the product through the eyes of those who will interact with the stand: camera operators, presenters, audiences, technical staff, and event or space designers.A significant aspect of the development process was testing prototypes in real-world conditions. This provided an opportunity to validate the initial assumptions, gather feedback, and implement minor adjustments and improvements to ensure that the products not only look good but also effectively fulfill their intended purposes in practice.
Assuming various scenarios for Viti Stands’ usage, I analyzed potential user interactions. I aimed to predict all possible combinations to address potential risks, prevent them, and respond at an early stage. Ergonomic considerations emerged as early as the planning phase. It could be said that ergonomic design preceded technical design and progressed in parallel with each subsequent step. I prioritized safety during technical work, artistic performances, and audience interactions. It was essential to consider anyone who might have even incidental contact with the products. During dynamic performances, artists might accidentally come into contact with structural elements, as could the audience during interactions or in crowded spaces. Staff need access to safe and reliable equipment, which directly impacts their efficiency. The design included delicate scenographic elements, cables concealed beneath the stands, and the ability to slide Viti Stands under various materials. Rounded shapes minimize the risk of injuries and protect both the equipment and the people. This enhances the sense of safety, which in turn improves efficiency and comfort. Optimization involved avoiding sharp edges and transitions between components. The use of computer-controlled machinery enabled precise finishing according to specifications. In the production facility, we tested the combination of several grinding techniques and the selection of appropriate tools to achieve the desired surface smoothness and edge rounding radius. I also focused on carrying comfort—after all, no one likes handles that dig into their hands. It was important to prevent scratches and enable the convenient lifting of the stands with mounted televisions. I considered both men and women, various skin types, and hand sizes. Given that the designs might come in many variations, maintaining appropriate proportions was crucial to ensure a good relationship with the operators. Anthropometric data gathered from available databases of the target user population formed the basis for designing the handles. I adjusted the distances between elements and the degree of edge. For lifting, it was essential to ensure a secure grip, considering the forces exerted on the hands and their pressure on the fingers. A significantly rounded shape, based on the mathematical principles of the design and relationships between highly curved edges, demonstrated better fit in empirical tests. This resulted in shorter grip time, better force distribution across the functional zones of the hands, and greater comfort during handling and manipulation.
This dual perspective complements each other and influenced the project in a holistic way, combining aesthetics with technology. Art history provides knowledge about the canons of beauty, such as golden proportions, compositions, spatial relations, or the dynamics of lines. It teaches how form can communicate content, giving projects a symbolic dimension. Examples of craftsmanship from past eras show how important an approach based on precision and details is. Art history is also the history of man and his needs. Artistic movements, such as modernism, responded to social changes by providing functional solutions. I can say that a technical perspective brings the project down to earth - it analyzes realities and practical challenges, such as working conditions, requirements or interactions with other elements of the system. It ensures that creativity is in line with engineering principles and safety standards. Thanks to this, I was able to design an intuitive monitor mounting system that is easy and quick to operate even in stressful and time-limited conditions in harmony with art. This dualistic approach enabled a dialogue with the past, utilizing its achievements in a modern way. Striking a balance between artistic visions and practical requirements was essential. The creative process, filled with both emotion and pragmatism, synthesized a design perspective focused on functional solutions that are adaptable to various user needs. The result is a futuristic form drawing on patterns from the classics, bridging tradition with innovation.
The research process began with a theoretical analysis of available materials and their potential properties. The first step was to determine the desired technical parameters, such as the degree of matting, strength, durability, and surface roughness. It was crucial to focus not only on technical aspects but also on the aesthetics and comfort of surface use. Different textures and gloss levels exhibit varying degrees of abrasion resistance, light absorption, tendency to retain fingerprints, ease of cleaning, as well as distinct emotional impressions associated with their visual and tactile perception. A key element of the research process was close collaboration with experts from various fields, such as material physics and lacquer production engineering. This multidisciplinary approach made it possible to examine the problem from multiple perspectives and develop a comprehensive solution. Particularly significant were the technical skills of the implementers, the quality and class of the equipment and materials used, and the environmental conditions. Special attention was given to the proper preparation of the steel surface and the standardization of the thickness of the applied lacquer coating. The initial testing phase involved samples with smaller surfaces than the final product. This approach was more cost-effective for conducting numerous tests and allowed for a detailed observation of differences in the interaction between matting and curing components under various lighting conditions. Even minor differences in paint parameters had a significant impact on their functional properties. The next step involved testing prototypes of the product using three carefully selected types of powder coatings. Testing on the prototypes provided new insights and offered a better platform for evaluating emotional impressions, overall aesthetics, and the product’s reception. This process clearly underscores the importance of harmonious interdisciplinary collaboration, openness to constructive feedback, and unwavering determination in pursuing improvements.
The final design was developed in response to challenges observed in real-world conditions. By considering key aspects such as safety, ergonomics, aesthetics, durability, and functionality, a product was created that is tailored to the comfort and specific demands of working in dynamic and demanding environments. The components were designed with user convenience and efficiency in mind. The height adjustment of the mounted monitor addresses both technical aspects and the possibility of individual customization. The cable management system aligns with the aesthetic of stage installations, where everything has its designated place and order is crucial. The tilt adjustment mechanism, inspired by a cluster of speakers, is intuitively locked with a pin with a button, mounted on a nylon cord instead of a steel one, which could fray. The screw-lock mechanism for the monitor is a result of the need for mobility and ease of use in the Quick & Easy style. Viti Stand combines modern aesthetics with functionality, making it visually appealing and practical to use - this approach is particularly well-received during prestigious events, where both technical performance and appearance play a significant role.
I believe that art doesn't have to be detached from reality, and its presence in ordinary everyday life can enrich experiences, influence development, and change the way we perceive space and the organic nature surrounding us, while being both useful and inspiring. The idea for the project stemmed from the desire to combine aesthetics and functionality in a way that responds to artistic, technical, and social needs. It raised questions about space, interactions with other elements, and the potential to adapt the form to the changing needs of users. The pursuit of creating something that is both functional and artistic requires considering aspects like ease of assembly, durability, mobility, and adaptation to different visual styles. The elements of the project, from points and lines to phases of openings and edges, were important not only in a technical context but also in terms of influencing space perception and visual reception. The Viti Stand can serve as a content carrier, such as virtual guides or multimedia presentations and visualizations, fulfilling roles in educational spaces, museums, galleries, or conferences. It can be a decorative element in public spaces or stores, displaying animations and graphics that attract the attention of passersby. It could enrich participants' experiences as part of puzzles and interactive installations in escape rooms. One notable application is the construction of interactive touch tables or video floors. By employing television screens, these installations achieve higher resolution while maintaining a lower cost. The ability to mount screens in various configurations allows for creating impressive, multi-layered visual compositions on stages or in public spaces. Combining several stands enables the creation of larger installations, where screens can display coherent images or operate independently, while height and tilt angle adjustments allow for customized configurations and designing interesting patterns with the arrangement of TVs. Opens up opportunities for creative experimentation. This approach was informed by an aspiration to bridge utility with creative expression. The stand's slim base makes it easy to slide it under other spatial elements, such as walls or structures. They were designed with the idea of being used in various configurations to be part of dynamic spatial arrangements that adapt to changing conditions. They have been adapted for professional use and various projects, not only scenographic ones – from home theaters and gaming stations to DIY installations. They can become part of dynamic showcases, interactive installations in escape rooms, or modern information screens at airports and shopping malls – wherever technology, aesthetics, and functionality meet in one goal: enriching space and the user's experience.
Viti Stand design unveiled new possibilities for using video monitors in scenography and interactive installations, transforming them into tools for bringing creative ideas to life. In the era of art driven by emerging technologies, these stands provide innovative opportunities for presentation and integration into artistic endeavors. They introduce a new standard to the industry, not only simplifying installation and broadening usage but also enhancing efficiency and workplace safety. At the same time, they pave the way for technological development and set benchmarks for professional video applications. Features such as easy height adjustment, tilt angle mechanisms, and quick monitor-locking systems significantly streamline technicians' work, reducing setup time and adapting equipment to specific and individual requirements. This results in a more comfortable working environment, boosting efficiency, speed, and minimizing the risk of injury. This is particularly crucial in dynamic settings like concerts, live broadcasts, exhibitions, performances, trade shows, and conferences, where execution time is critical. Modular designs and compatibility with various monitor types allow these stands to be used across a wide range of events—from intimate presentations to grand spectacles. The use of black structural matte finishes eliminates glare and light reflections, which is vital in stage environments, facilitating the work of camera operators and photographers. This innovation quickly became a standard, influencing both the technical industry and event aesthetics. Its introduction showcases design thinking and innovation that have had a tangible impact on regional technological development. During prestigious events, where the appearance of equipment affects organizational perception, the modern design of Viti Stand's merges aesthetics with functionality. Such innovative solutions elevate visual standards, enhancing how installations are perceived by both clients and audiences.
Bauhaus promoted the integration of art, craft and technology for the creation of everyday objects. Its aim was to blur the boundaries between different fields of art, such as painting, sculpture, architecture and design, and to promote the use of modern materials and production technologies. The contemporary Viti stand reflects these principles in a minimalist design using modern technologies. Bauhaus placed great emphasis on geometric forms, such as circles, squares and triangles, treating them as basic compositional elements. In Viti's designs, circles are the key structural element. The implementation of complex forms and details would be difficult to achieve in a traditional way with high repeatability and in serial production. Thanks to advanced CAD and CAM tools, precise 3D models can be created based on mathematical calculations, which allows for a more accurate reproduction of Bauhaus concepts in modern products. In addition, modern materials and production technologies allow the implementation of complex forms and details that would be difficult to achieve in a traditional way, and repeatable, serial production. The integration of technologies allowed for the optimization of processes, which increases efficiency and reduces costs. The Viti stand refers to the Bauhaus concept, combining functionality with aesthetics and promoting the integration of art with technology.
