Interviste con Weiche Wu

In 2013, Minhan Lin and I co-founded Union Atelier, specializing in brand design, graphic design, and commercial space design. With 10 years of professional experience in the field of brand design, we have worked with various clients in the food and beverage industry, healthcare brands, and small and medium-sized enterprises. Some of our clients include Reshock Coffee in Taiwan, Mama Cane in Taiwan, Nespresso in Taiwan, Boffotto Ltd in Hong Kong, Sunlight Tea Studio in the USA, John Tea Company in Taiwan, Pizza Marzano in China, and Pizza Express in China, among others. From 2015 to 2021, I also taught in the Industrial Design department at Chang Guang University, serving as an industry instructor and graduation project advisor. Prior to establishing Union Atelier, I had worked in furniture design companies and technology startups, holding various design positions.

I have had a passion for drawing and creating since I was young, and after discovering the design industry, I became greatly interested in becoming a designer. During my college years, I studied Industrial Design in Taiwan. Throughout the learning process, I found great satisfaction in creating various design works, which motivated me to pursue a career in design. During my university years, I even started a self-owned brand with friends, selling clothing and products that we designed ourselves. Although it was not ultimately successful, it served as the motivation for my future entrepreneurial endeavors.

After graduating from university, I pursued an MA in Industrial Design at Central St Martins in London, UK, to broaden my design perspectives and enhance my skills. During my time in the UK, I absorbed a wealth of diverse design knowledge and concepts, which had a significant impact on my design style. Upon completing my studies in Europe and returning to Taiwan to establish Union Atelier, I integrated modern international design with Eastern traditional culture, creating our unique design style.

My works often blend modern design with traditional cultural perspectives. I strive to interpret these complex cultural concepts with a minimalist and sleek approach. When using traditional culture as inspiration, extensive research is crucial to fully understand its meanings, purposes, and values. This involves delving into the history, heritage, customs, and legends of the culture. Through such research, we can better comprehend and respect the culture and seamlessly integrate it into our design.

During the creative process, I endeavor to convey stories and emotions through design, allowing the audience to perceive the underlying significance of the artwork. Through meticulous attention to detail and carefully selected elements, I aim to create an interactive experience where viewers can resonate and emotionally connect with the artwork.

Ultimately, I aspire for my works to offer more than just visual aesthetics, but also deep cultural experiences and contemplation. I believe that integrating modern design with traditional culture can inspire people's interest and understanding of different cultures, while providing a unique and enriching design experience.

Whenever our studio embarks on a new project, we approach it with great excitement and a positive mindset. We firmly believe that every design should bring joy to its users, and that's why maintaining the same mindset throughout the design process is crucial. We place a strong emphasis on thorough design research at the beginning of each project, as it sets the right direction and strategy to create designs that meet the requirements. Our goal is not only to fulfill the client's expectations but also to enhance the user experience. By maintaining a joyful attitude, the entire design process flows smoothly and pleasantly.

I grew up in an artistic environment, as my mother was a skilled painting teacher. Since childhood, I have always enjoyed picking up a pen and drawing. The backs of old calendars at home were always filled with my artwork. Even as a child, I paid attention to small details in my drawings, which were inspired by things I observed in my everyday life. Looking back, I believe this was my earliest introduction to design. I would create new things within my artwork, imagining them as real-world objects. It's interesting to think that this was essentially a complete design process. Although my ideas were often imaginative, I would create with a specific purpose in mind, ensuring that the designs served the functions I deemed necessary. Reflecting on it now, it's truly fascinating!

I have been working in brand design for 10 years, but the truth is, I studied industrial design during my student years. I still have a dream of pursuing furniture design, and I hope to one day create my own furniture brand.

When design needs to meet real user requirements and align with business practices, some imaginative ideas may seem out of place. However, I believe it's crucial not to extinguish our passion and creativity for design because of this. I think great designers are always able to incorporate innovative elements and interesting concepts into people's lives. Yet, as we spend more time in the design industry, we often find ourselves constrained by our own experiences or commercial models.

I have developed a habit of giving my mind a break at regular intervals. Whether it's taking a day or two to clear my mind, visiting art galleries, or even aimlessly wandering around shopping centers, these activities often spark new inspiration. We can always discover things in our daily lives that we previously overlooked, and these small details can become the inspiration for our future designs. Therefore, taking appropriate breaks and stepping away from design projects are key to creating more exceptional work in the future.

I believe that good designers need to have empathy and think from the perspective of users or consumers when approaching design. Sometimes designers may be solely focused on achieving their desired design outcome, disregarding the actual user context. Such designs often have a short-lived impact, as people may remember them but discover numerous issues when they actually use or experience them. There is no "perfect" design in the world, only the most suitable design. When a design is placed within its intended context and effectively fulfills its purpose, that is the most appropriate design and what users truly need.

Therefore, I suggest that designers observe what people truly need through their everyday experiences. By doing so, we can provide solutions through designs that are relevant and address the actual needs of users.

During my regular work routine, I have a habit of waking up early. After sending my children off to school, I like to find a coffee shop that I enjoy. While having breakfast, I review the ongoing design projects. This time allows me to think about the details of the designs without any pressure, and it's when some creative ideas often emerge. Once I arrive at the studio, I gather with other members of the design team to discuss the progress and execution of all the design cases. We discuss designs and problem-solving approaches. In the design process, extensive discussions are necessary to examine the work from different perspectives and ensure design quality.

After work, I like to observe what is currently popular on the streets during my commute home. Understanding trends is crucial because we need to be aware of the public's preferences in order to innovate and create new trends. Additionally, I believe that exercise is a great time for generating design ideas. Sometimes I go for a run because it clears my mind and relieves any stress, allowing me to brainstorm and refine design concepts.

In addition to following different social media platforms online, I enjoy taking walks on the streets because it allows me to witness people's consumer behaviors and the current trends firsthand. Apart from staying updated with the latest trends, visiting art museums or galleries also exposes me to new forms of art and design. It's in these places that I often encounter different perspectives and creative ideas, which I find fascinating.

I believe that many designers today rely too heavily on technology and the internet. They spend most of their time gathering information in front of a computer or absorbing new content through their smartphones. In my opinion, nothing beats the direct and immersive experience of physically visiting places and exploring. It's the most direct and effective way to truly experience design.

Design has no absolute right answer; it's about creating designs that are suitable and bring more beauty to people's lives. It's a subjective field that adapts to diverse preferences and requirements. The goal is to design solutions that resonate with users, evoke emotions, and enhance functionality. The iterative process allows for exploration, refinement, and consideration of various factors. Ultimately, successful design makes a positive impact and enriches the human experience.

I believe that continuous discussion is essential to make design work more complete. When we are in the process of designing, we often discover new problems or ideas that we incorporate into the design. However, it's important to understand that once the design adequately meets the needs of consumers, we should start to converge and wrap up the design. The design process can go on indefinitely, but that doesn't necessarily guarantee better outcomes. As long as the design effectively satisfies the requirements and withstands thorough scrutiny, we will know that the design is ready.

I have several years of experience in the design industry, specifically in brand design, which I have been involved in for over 10 years. Throughout this time, there have been many projects that I am personally very satisfied with. Being able to serve clients through a comprehensive design process, creating new brands and introducing them to the market, has brought me excellent feedback.

During the design process, both myself and my team members invest a significant amount of time and effort. We aim to tailor each design project to meet the specific needs of every client, presenting each work in the best possible way. I always look forward to starting new projects because they provide great opportunities for our team to showcase our skills and create fresh brands for our clients.

I have always admired the designs of Dieter Rams; I am a fan of his work. All of his creations are timeless, and even in designs from many years ago, you can still sense the precision and harmony in every detail.

I often refer to Dieter Rams' 10 principles of design, which serves as a guideline for me to evaluate my own designs. I believe that these principles showcase the design experience of a master, and they serve as a goal for young designers to aspire to and strive for higher levels of design excellence.

I live in Taipei, Taiwan. This city combines a mix of old and new elements. It features traditional Taiwanese temples, city gates, old houses, and streets, alongside modern high-rise buildings and shopping malls. The diverse environment often inspires me with different design ideas, making my work more interesting and storytelling. However, considering the conservative social norms, some clients may have a lower acceptance of avant-garde designs. Therefore, it becomes crucial to communicate and persuade clients to embrace innovative design approaches.

Design is not a solitary endeavor but a collaborative industry that thrives on teamwork and synergy. It is a holistic process that encompasses various aspects, including brand concepts, logo design, visual design, packaging design, photography, and spatial design. Each of these elements plays a crucial role in creating a cohesive and impactful end result.

Effective design requires seamless coordination and communication among designers, creatives, project managers, and other stakeholders. It is through their collective efforts and shared vision that a design project can truly come to life. By working together, they can leverage their individual expertise, perspectives, and skills to tackle challenges, explore innovative solutions, and deliver outstanding outcomes.

In a collaborative design environment, the strength lies in the diversity of talents and the ability to leverage each team member's unique skills and perspectives. By fostering an inclusive and supportive culture, team members can freely exchange ideas, provide constructive feedback, and challenge each other to push the boundaries of creativity.

Moreover, successful design projects often involve iterative processes, where ideas are continuously refined and iterated upon based on feedback and insights. The collective wisdom and input of the team are instrumental in shaping and refining the design direction. By embracing a collaborative mindset, designers can tap into the collective intelligence of the team, harnessing its collective creativity and problem-solving capabilities.

Ultimately, the success of a design project hinges on the collective efforts and collaborative spirit of the team. When all members are aligned and working towards a shared goal, the result is a harmonious fusion of ideas, aesthetics, and functionality that captivates and resonates with the target audience.

Therefore, in the world of design, fostering a sense of unity, collaboration, and shared purpose is of paramount importance. It is through the collective power of a cohesive team that remarkable designs are created and brought to fruition, leaving a lasting impact on the world.

Good design has the ability to influence human behavior, whether visually, tactilely, auditory, or even olfactory. When we present excellent design to the public, it has a positive impact on their experiences, making their daily lives more warm and enjoyable. Therefore, I believe that designers have a certain social responsibility, which is to bring forth good design and contribute it to society.

I feel that the experience of winning this award allows the works to be seen by others more quickly, even reaching people from other countries. Participating in a competition is a significant challenge for designers and also a great opportunity for exposure. It not only increases the recognition of the works but also enables clients' works to be seen by more people, benefiting both the design company and the clients.

I hope that through the distinctive local culture and natural landscapes, tourists visiting A-Li Mountain can take home beautiful memories by engaging in consumer activities.

Before designing this project, the team at the studio spent a significant amount of time researching the local natural landscapes, including observing the sunrise at A-Li Mountain and creating the brand story. As it is a packaging design with a storytelling approach, our intention is for consumers to experience the beauty of A-Li Mountain through this design.

We hope that through this award opportunity, we can showcase this design that represents Taiwan's local culture to a wider international audience. We want people from other countries to get to know Taiwan and appreciate its beautiful scenery through this design.

This design project took us over 6 months from the initial data collection and design research to the final design execution, printing, and production. We aimed to deliver a perfect product to consumers through this meticulous design and manufacturing process.

We chose the breathtaking sunrise scenery of A-Li Mountain in Taiwan as the central concept for this gift box because it is an iconic tourist destination in Taiwan. Starting from this concept, we wanted to introduce the premium coffee beans sourced from A-Li Mountain, which perfectly aligns with the theme and essence of the design.

This project is produced and manufactured by Reshock Coffee, a coffee brand based in Taiwan. In addition to being available for sale in Taiwan, there are also plans to expand its distribution overseas, aiming to promote both the product and Taiwan's tourism industry simultaneously.

I believe this is a highly meaningful design project as it not only combines the beauty of Taiwan's A-Li Mountain with packaging design but also allows a wider audience to appreciate the beauty of this land.

This design project was created by the Union Atelier team, with each designer actively involved in the process to deliver the best possible outcome to the public.

This work is primarily designed for consumers who value high-quality coffee and tourists visiting A-Li Mountain in Taiwan. Therefore, the product features championship-grade coffee beans and incorporates packaging design that represents the local culture, aiming to attract consumers and encourage their purchases.

This packaging design aims to provide consumers with a sense of ceremony and excitement throughout the unboxing experience and visual presentation. We hope that through these design techniques, the product becomes truly memorable and leaves a lasting impression on the consumers.

The product's name represents the consumers' expectations for this beautiful land, blending the sound of "A-Li Mountain" and "Idealistic" in Chinese pronunciation, creating the Chinese brand name "Reshock."

When the design process begins, I start by using traditional pen and paper to sketch out the design concepts. Once the concepts are well-developed, I collaborate with other team members in the studio to bring the designs to life using computer software. Throughout the design process, we constantly print out design models and create 1:1 scale prototypes to ensure the accuracy of every detail. Finally, we hand over the finalized design to a professional printing factory for the actual production of the finished product.

I believe that the integration of the unboxing experience with the A-Li Mountain sunrise phenomenon is the most distinctive aspect of this design. This unique unboxing experience can create a profound impact on consumers, allowing them to truly immerse themselves in the design.

During the process of designing this project, we had ongoing discussions with the team at Reshock Coffee to ensure that every detail was considered. We also took the time to understand different coffee flavors in order to create a more immersive design. In terms of packaging structure, we collaborated with packaging engineers to find the best approach. Our goal was to perfectly capture the essence of the sunrise phenomenon and deliver a complete and immersive experience for consumers.

When we are having design discussions, we sometimes rely on computer simulations to quickly confirm the design effects. Computers can present an approximate visual representation of the design at a fast speed. Once we believe that the design direction is correct, we will print out the design drafts and create physical models. Through computer simulations, we can save a lot of time that would otherwise be spent on manual model-making, thus improving design efficiency.

This design primarily focuses on the collection of natural cultural data. I gathered reliable information through online research, and our team further interpreted and consolidated it. We used the method of mind mapping to converge our inspirations and incorporated the design elements into the project.

The biggest challenge of this design lies in how to incorporate these natural elements into the packaging design. Since these elements are highly realistic animals and plants, using them directly in the design may not achieve the desired texture and effect. Therefore, we explored various design techniques and ultimately decided to present them in the form of shadows, which effectively conveys the concept while maintaining a visually appealing design quality.

Through international competitions, we can showcase this design that is rich in Taiwanese culture to people from other countries. I believe this is a fantastic opportunity to bring Taiwanese design and culture to a wider audience and share the beauty of our land.

During the process of designing this product, we explored various design techniques and packaging box structures. Through this journey, our design team has gained a higher level of expertise in packaging structure design. With this valuable experience, we are confident in our ability to develop even more engaging and interesting packaging designs in the future.

This design seamlessly blends nature, culture, and a sense of ritual, aiming to create a memorable experience for consumers through such interactions.

I have a background in Industrial Design, having graduated from an Industrial Design program in Taiwan. Later, I pursued my studies at Central St Martins in London, where I completed an MA in Industrial Design. I co-founded Union Atelier with Minhan Lin in 2013. Since then, we have been involved in various design projects, including brand design, graphic design, packaging design, commercial space design, and interior design. I believe that all design disciplines are interconnected, and I aim to utilize my expertise to assist clients in accomplishing various projects and enhancing the value of products or services across different industries.

Bringing better and more convenient lives, as well as a joyful mindset, to users is the greatest motivation behind my design work.

Since I was young, I have had a strong sense of appreciation for beauty, and I have always enjoyed drawing and creating. These experiences have been crucial in shaping me into a designer. When I discovered the design industry, I was determined to become a designer.

I enjoy working on brand design projects because we have the opportunity to build a complete brand from scratch. From brand name, brand story, logo design, packaging design, product sales models, advertising strategies, to commercial space design, we cover the entire design process. Through this comprehensive design process, we can assist clients in establishing a complete brand framework and launch it into the market. When a complete brand design project is completed, we always feel a special excitement and sense of accomplishment. We can't wait to see the response of the new brand in the market.

Observing our surroundings, experiencing life, and interacting with people are crucial aspects of a designer's life. Our design works are meant to integrate into people's lives and enhance their experiences. Therefore, it is essential for us to empathize with users and consider every detail, as these details are key to the success of our creations.

Great designers often possess the ability to think independently. While having strong design skills is essential, experienced designers can typically produce visually appealing works. However, great designers with critical thinking abilities tend to clarify the purpose of a project first. They are skilled at identifying the appropriate design approaches before diving into the actual design process. This is because blindly proposing designs without thoughtful consideration usually does not lead to the most ideal design outcomes.

Design does not have an absolute right answer; it is about finding the most suitable design that brings more beauty to people's lives.

Design has no absolute right answer; it's about creating designs that are suitable and bring more beauty to people's lives. It's a subjective field that adapts to diverse preferences and requirements. The goal is to design solutions that resonate with users, evoke emotions, and enhance functionality. The iterative process allows for exploration, refinement, and consideration of various factors. Ultimately, successful design makes a positive impact and enriches the human experience.

I hope to be able to assist some local businesses in Taiwan with their brand design. Some Taiwanese companies have been established for a long time and have performed well. However, due to limited design resources during their early stages, the quality of their designs may not be ideal. By implementing professional re-branding projects, I believe we can enhance the competitiveness of these industries and bring about positive changes.

I have been working in brand design for 10 years, but the truth is, I studied industrial design during my student years. I still have a dream of pursuing furniture design, and I hope to one day create my own furniture brand.

My design process consists of several steps. Firstly, I begin by understanding the purpose of the design, the target audience, and the desired outcomes. Secondly, I engage in extensive data collection and research to fully grasp all the relevant information. Next, I collaborate with my design team to perform activities such as mind mapping and brainstorming to generate design inspiration, explore materials, and techniques. Finally, I proceed with comprehensive design planning to deliver a complete design project.

I often refer to Dieter Rams' 10 principles of design, which serves as a guideline for me to evaluate my own designs. I believe that these principles showcase the design experience of a master, and they serve as a goal for young designers to aspire to and strive for higher levels of design excellence.

I have always admired the designs of Dieter Rams; I am a fan of his work. All of his creations are timeless, and even in designs from many years ago, you can still sense the precision and harmony in every detail.

As a designer, I can never determine which one of my works is the best because over time, I always discover areas for improvement. This is the beauty of design—it is constantly evolving and growing. Each work represents my best effort at that moment, but with the passage of time and the accumulation of experience, I continuously learn and develop new skills and perspectives. This also means that I constantly reassess and challenge my own work to find room for improvement. This ongoing self-reflection and progress are key to becoming a designer who is constantly growing. I believe that only by looking forward can I surpass myself and create better and more valuable works.

I believe in constantly asking myself "why?" in every design decision. Regardless of the design task at hand, it is important to question why I am doing things a certain way, if there are better alternatives, and if there are other possibilities to explore. Through this process of self-inquiry, I often push my design to a higher level. By challenging my own assumptions and seeking better solutions, I can refine and elevate the design to its full potential. This constant self-questioning and exploration help me expand my creative boundaries and deliver more impactful and meaningful designs.

If I hadn't become a designer, I think I would probably be unemployed. :)

Design is a very broad industry that can be approached from various perspectives, but the ultimate goal is to bring us joy and make our daily lives better.

All of my designs are completed in collaboration with the members of Union Atelier. I have a strong design team that is capable of executing various design tasks for clients. With the help of our professional design team, we ensure that every detail of the design is implemented and that the project is executed with completeness.

Constantly seeking the fundamentals and underlying problems in design, through continuous conceptual deconstruction and recombination, often pushes design to a new level. By consistently following this design process, one's design abilities are bound to improve. Design requires experience, and accumulating such experience enables one to become better.

In the past, I used to be less patient and hoped to see results quickly. However, after becoming a professional designer, I have come to understand that careful thinking and reflection are necessary for producing excellent work. I have learned that everything requires thorough consideration and a process of refinement in order to create high-quality designs.

I believe that designers, whether design students or professionals, should proudly present their work. Every piece is a result of hard work and should be showcased to the audience with care. This is the fundamental respect we owe to design.

We are currently working on a restaurant design project, and the client has given us a lot of creative freedom. We believe that soon we will be able to present a refreshing design that will catch everyone's attention.

I hope to use the power of design to bring better and more convenient life experiences to users. I believe that design has infinite potential to create stunning transformations in people's lives. Through refined design thinking and creative execution, my aim is to improve people's daily lives by providing better and more convenient products and services. Whether it's designing a simple household item, a user-friendly mobile application, or a comfortable public space, I always prioritize the needs and experiences of the users. By observing, researching, and deeply understanding the users' needs, I am dedicated to creating design solutions that meet their expectations and desires. I believe that through the power of design, we can change the world and enable everyone to enjoy better and more fulfilling life experiences.

We have a responsibility to ensure that every design we produce meets the highest standards and satisfies the expectations of the public. Our goal is to enhance people's lives and provide them with a better quality of life through thoughtful and meticulous design.

Good design has the ability to influence human behavior, whether visually, tactilely, auditory, or even olfactory. When we present excellent design to the public, it has a positive impact on their experiences, making their daily lives more warm and enjoyable. Therefore, I believe that designers have a certain social responsibility, which is to bring forth good design and contribute it to society.

Recently, our studio has been working on some exciting projects in the food and beverage industry, including branding, packaging design, and creating the overall atmosphere of restaurants. Restaurant design projects often offer more creative freedom and fewer constraints. We are able to showcase our bold and unconventional design ideas because this type of project requires injecting a lot of creativity to attract customers. Clients always encourage us to unleash our creativity and explore various design techniques to make their establishments stand out.

I have always been striving for improvement, so far, I believe that there is always room for progress in every design, or areas that can be adjusted for the better. Each time I complete a design project, I carefully examine it, seeking areas that can be improved. Sometimes, I discover subtle design details that can be more precise, or the overall design concept can be more cohesive and impactful. This self-reflection and constant self-challenge drive me to continuously learn and grow. I believe that only by constantly pursuing progress can we create superior design works and provide better value and experiences to users. Therefore, I firmly believe that designers should strive for excellence, constantly surpass themselves, in order to keep progressing and create better works.

I believe that technology is advancing rapidly, and many design processes have been replaced by high-tech techniques. However, I also think that certain traditional design methods should be preserved. While these processes may not be as flawless, they bring warmth and storytelling to the journey and final output. Therefore, in addition to embracing the latest technologies, I believe that the design industry should still retain a human touch. It is this human touch that adds a personal connection, emotion, and a sense of craftsmanship to the design process. It is what makes designs unique, meaningful, and relatable. By blending technology with human warmth, we can create designs that not only excel in functionality and aesthetics but also resonate with people on a deeper level.

I believe that the design industry will move towards a more diverse development stage through the integration of traditional humanistic approaches and AI technologies.

The timeline for each project depends on its nature and content. Typically, we discuss with the client how much time we have for the design phase of each project, and then we plan the progress of each project accordingly. In general, commercial projects tend to have tighter timelines, with a project needing to be completed within six months. This is because clients often face pressure to launch or present their products. Therefore, careful attention must be paid to the timeline arrangement in such cases.

I usually start by listening to the client's needs and understanding the purpose, target audience, and desired outcome of the project. Through this process, our team can propose effective design methods and strategies and set clear design goals. Good design is not just about producing visually appealing results; the design's purpose is also crucial. Therefore, through research and analysis, we can find the most suitable design approaches and directions.

Curiosity is the wellspring of design. When you are filled with curiosity, it allows for the emergence of creativity and new design approaches, leading you to discover the best design techniques.

I believe that design should not simply follow trends. Design is purposeful and not arbitrary, so when a good design is created, it will lead the way and become influential, ultimately shaping trends. Good design has the power to create trends because it is intentional and innovative. Therefore, I believe that design has the ability to influence and lead trends.

Technology can assist us in making the design process more seamless, but I believe we should not overly rely on it. Design should still retain a human touch, allowing for the occasional imperfections that can create a sense of storytelling. Embracing these imperfections provides an opportunity for human warmth and adds depth to the design experience.

I often start by sketching design ideas in my portable notebook because inspiration can strike anytime, anywhere. Having a notebook with me is incredibly practical. Once I'm in the studio, I share my design inspirations with team members, and together we use computer software to create definitive designs. We frequently use Adobe software in our studio as it offers powerful functionality to bring our ideas to life. When gathering information, I like to use Pinterest to collect inspiration, and I use Trello to communicate with other team members, exchange information, and track progress.

These elements are indeed crucial in the design process, as they allow us to evoke emotions in the audience. For example, even with the same design concept, employing different colors and materials can create entirely different feelings and impressions. This is where the magic of these elements lies - their ability to transform and shape the overall experience of a design.

I believe it's important for the audience to understand the story behind a design because every design has a purpose and intention. We aim to touch the viewers' hearts with the stories behind our designs, making each piece more meaningful. By sharing the narrative, we create a deeper connection between the audience and the design, allowing them to appreciate and engage with it on a more profound level.

I would feel incredibly excited! I will make an effort to understand the story behind the work and what the designer intends to convey. Through interactive engagement with the piece, I will experience the design details and ingenuity embedded within it.

In 2013, I co-founded Union Atelier with Minhan Lin, and together we have accomplished many successful design projects. Throughout the process, we collaborate with other team members in our studio to brainstorm concepts and execute designs. I believe that teamwork enhances the integrity and depth of each piece, while also instilling trust in our clients towards our expertise.

I believe that engineers have a profound impact on design, regardless of whether they are architectural engineers, structural engineers, web engineers, or software engineers. Designers often have wild and imaginative ideas, but when they collaborate with engineers, they are brought back to reality. Together, they work to turn those ambitious designs into tangible and feasible solutions. Engineers play a crucial role in translating and executing the creative visions of designers.

Emotional Design: Why We Love (or Hate) Everyday Things by Don A. Norman.

Continuously exploring new possibilities, materials, and manufacturing methods allows us to create designs that are more interesting and innovative. By pushing the boundaries and thinking outside the box, we can discover unique solutions and create designs that are fresh and forward-thinking. Embracing new technologies and staying abreast of industry advancements enables us to incorporate cutting-edge elements into our designs and deliver truly captivating and visionary results.

I would really like to ask Steve Jobs how he came up with his creative ideas and his ability to integrate various elements.

I'm not primarily concerned about fame. I simply hope that my designs can bring something meaningful to the audience or consumers.

I like blue. I like the ocean. I like spring. Because Taiwan is a hot place, I enjoy going to the beach in spring and experiencing the endless sky, gentle breeze, and pleasant temperature.

When I was still in university, I and my friends started a brand, selling our own designed clothing, accessories, and lifestyle products. Even though we approached it with a playful mindset, it ended up being a loss-making venture. However, it served as one of the early inspirations for my entrepreneurial aspirations, and it was definitely an interesting experience.

The never-ending curiosity drives me to constantly improve and move forward on the path to becoming a better designer. It is this insatiable curiosity that fuels my growth and pushes me to explore new ideas, experiment with different techniques, and challenge myself to reach new heights in my design journey.

From a young age, I have always had a passion for drawing and creating. I believe this is the starting point for my desire to become a designer in the future. The joy and fulfillment I find in expressing my ideas and bringing them to life through art have fueled my determination to pursue a career in design. I am excited to embark on this journey and see where it takes me, using my artistic skills and creativity to make a positive impact in the world of design.

The design industry is constantly evolving, and I believe that a thousand years from now, the world will be even more wild and fascinating than it is today.

Design is an industry that requires a great deal of passion. I hope that every designer can shine brightly in this field!

I have a background in Industrial Design, having graduated from an Industrial Design program in Taiwan. Later, I pursued my studies at Central St Martins in London, where I completed an MA in Industrial Design. I co-founded Union Atelier with Minhan Lin in 2013. Since then, we have been involved in various design projects, including brand design, graphic design, packaging design, commercial space design, and interior design. I believe that all design disciplines are interconnected, and I aim to utilize my expertise to assist clients in accomplishing various projects and enhancing the value of products or services across different industries.

Union Atelier offers a range of diverse design services to clients, including brand design, packaging design, and commercial space design. We firmly believe that comprehensive design integration can greatly enhance the value of the industries our clients operate in. Our designs not only incorporate an international perspective but also integrate local culture, allowing our work to be distinctive and innovative.

Design is a very broad industry that can be approached from various perspectives, but the ultimate goal is to bring us joy and make our daily lives better.

I enjoy the challenges brought by various industries, ranging from brand design, packaging design to spatial design. I believe that each design project is fascinating in its own way, and collaboration often leads to different inspirations and ideas. I embrace the challenges encountered in the design process and find great satisfaction in working together with my design team to overcome them, ensuring that the final outcome is presented flawlessly. Therefore, I don't have a specific preference for a particular design category, but I thoroughly enjoy the sense of accomplishment that comes with completing each project.

Many works are exceptionally outstanding, so it's difficult for me to say which one is my favorite. I believe that any design created with dedication and meeting the needs is a good design. The works of many renowned designers continue to impress people even after many years, precisely because these works not only possess beauty but also align closely with users' expectations and needs. It is this alignment that gives these works their timeless quality.

Before embarking on each design project, I make it a point to clearly understand the purpose of the design, the project requirements, and the expectations of the consumers because it is crucial. Every design has its purpose, and understanding these objectives fully is what enables the design outcome to be truly captivating. Therefore, our design team invests a significant amount of time in conducting research and gathering relevant data prior to the design process. This allows us to analyze how each design case can be approached and executed effectively.

Recently, I have developed an affinity for eco-friendly paper materials. These materials often exhibit unique flaws and imperfections on their surfaces, which I find irresistible. These distinctive qualities add a richer and more diverse appearance to the final work. Not only are these eco-friendly materials environmentally friendly, but they also infuse the work with a sense of storytelling.

Many people enjoy doing design work late at night, but recently, I've discovered that I often get a surge of inspiration when I go for an early morning run. It could be because during my run, my mind is free from any pressure, and the surroundings often provide different sources of inspiration. Therefore, when I encounter obstacles in certain projects, I like to engage in physical exercise to release stress and find new inspiration.

In addition to the importance of design concepts, I prioritize the use of materials. Utilizing different materials to express the same design technique often leads to completely different outcomes. Sometimes, even if the design concept itself is not particularly outstanding, using unique materials can create new and intriguing effects. I believe that materials play a crucial role in enhancing the visual and tactile qualities of a design, allowing it to stand out and make a lasting impression.

During the design process, I always carry a sense of joy because good design is meant to bring optimism and a positive mood to consumers. As a designer, it is important to approach design projects with empathy and understanding, aiming to create designs that evoke such feelings. By putting ourselves in the shoes of the consumers, we can better align our designs with their needs and emotions. Ultimately, the goal is to create designs that uplift and resonate with people, enhancing their overall experience and leaving a positive impact.

If consumers notice and appreciate the details in my designs, or if they find them to be useful, it gives me a great sense of accomplishment. Knowing that my work can bring color and enhance their lives is incredibly rewarding. It means that I have successfully contributed to making their everyday experiences more enjoyable and meaningful. The ability to positively impact people through design is one of the most fulfilling aspects of being a designer.

Design does not have an absolute right answer; it is about finding the most suitable design that brings more beauty to people's lives.

Design has no absolute right answer; it's about creating designs that are suitable and bring more beauty to people's lives. It's a subjective field that adapts to diverse preferences and requirements. The goal is to design solutions that resonate with users, evoke emotions, and enhance functionality. The iterative process allows for exploration, refinement, and consideration of various factors. Ultimately, successful design makes a positive impact and enriches the human experience.

I believe that good design should not only bring joy and convenience to consumers' lives but also address environmental issues. As these issues become increasingly severe, it is important for us as designers to be mindful of the impact our designs have on the environment. While design often promotes consumption on behalf of clients, it is crucial to consider environmental sustainability as part of our design responsibility. By incorporating eco-friendly practices, materials, and approaches into our designs, we can contribute to a more sustainable future and fulfill our duty as designers.

I believe that the design industry, in addition to creating aesthetically pleasing products for consumers, is now incorporating stories and issues into design works. Designers are using their skills to prompt reflection among the public on various topics, including social issues, economic concerns, and environmental challenges. They aspire to leverage their creative power to convey positive messages to the masses. By introducing these design concepts, designers aim to raise awareness and provoke thoughts on issues that may have gone unnoticed or unexplored before.

I haven't participated in an exhibition for many years since my collaboration with a bicycle accessories brand from France. We showcased our creation at the Milan Salone exhibition alongside various designers and artists. Due to the recent impact of the pandemic, there have been limited opportunities for design exchange activities. However, I am planning to seek out exhibition opportunities again in the near future.

I often seek inspiration from Eastern culture, Asian culture, and Taiwanese culture as they possess unique characteristics. These cultural influences often spark creative ideas when combined with modern design, leading to the creation of distinct and innovative works. By drawing from these cultural elements, I aim to infuse my designs with a sense of authenticity and create something truly unique.

My works often blend modern design with traditional cultural perspectives. I strive to interpret these complex cultural concepts with a minimalist and sleek approach. When using traditional culture as inspiration, extensive research is crucial to fully understand its meanings, purposes, and values. This involves delving into the history, heritage, customs, and legends of the culture. Through such research, we can better comprehend and respect the culture and seamlessly integrate it into our design.

During the creative process, I endeavor to convey stories and emotions through design, allowing the audience to perceive the underlying significance of the artwork. Through meticulous attention to detail and carefully selected elements, I aim to create an interactive experience where viewers can resonate and emotionally connect with the artwork.

Ultimately, I aspire for my works to offer more than just visual aesthetics, but also deep cultural experiences and contemplation. I believe that integrating modern design with traditional culture can inspire people's interest and understanding of different cultures, while providing a unique and enriching design experience.

I live in Taipei, Taiwan. This city combines a mix of old and new elements. It features traditional Taiwanese temples, city gates, old houses, and streets, alongside modern high-rise buildings and shopping malls. The diverse environment often inspires me with different design ideas, making my work more interesting and storytelling. However, considering the conservative social norms, some clients may have a lower acceptance of avant-garde designs. Therefore, it becomes crucial to communicate and persuade clients to embrace innovative design approaches.

I usually start by listening to the client's needs and understanding the purpose, target audience, and desired outcome of the project. Through this process, our team can propose effective design methods and strategies and set clear design goals. Good design is not just about producing visually appealing results; the design's purpose is also crucial. Therefore, through research and analysis, we can find the most suitable design approaches and directions.

Good designers often possess the ability to think independently. While having strong design skills is essential, experienced designers can typically produce visually appealing works. However, senior designers with critical thinking abilities tend to clarify the purpose of a project first. They are skilled at identifying the appropriate design approaches before diving into the actual design process. This is because blindly proposing designs without thoughtful consideration usually does not lead to the most ideal design outcomes.

My design process consists of several steps. Firstly, I begin by understanding the purpose of the design, the target audience, and the desired outcomes. Secondly, I engage in extensive data collection and research to fully grasp all the relevant information. Next, I collaborate with my design team to perform activities such as mind mapping and brainstorming to generate design inspiration, explore materials, and techniques. Finally, I proceed with comprehensive design planning to deliver a complete design project.

Lights and dining chairs are always the most important design pieces in my home. Lighting design is constantly evolving and can represent the taste of the inhabitants. On the other hand, classic dining chair designs are timeless, practical, and durable. Following that, the design of sofas, coffee tables, and dining tables also holds significance in my home.

In the morning, I always have breakfast with my family and children. I enjoy this time by playing my favorite music and sipping a cup of self-brewed coffee. During the day, we love to go outdoors and enjoy nature. In the evening, we often go to the supermarket together to buy groceries and then return home to prepare dinner. I love cooking together with my wife and preparing meals for our children. The kitchen and dining area are the heart of our home and family life.

Observing our surroundings, experiencing life, and interacting with people are crucial aspects of a designer's life. Our design works are meant to integrate into people's lives and enhance their experiences. Therefore, it is essential for us to empathize with users and consider every detail, as these details are key to the success of our creations.

Designers always pay attention to various details in life and have a keen sense of observation, which makes them meticulous in everything they do. However, when it comes to shopping, designers often prioritize well-designed products, which can increase their expenses.

I often refer to Dieter Rams' 10 principles of design, which serves as a guideline for me to evaluate my own designs. I believe that these principles showcase the design experience of a master, and they serve as a goal for young designers to aspire to and strive for higher levels of design excellence.

I believe that possessing good design skills is the fundamental requirement for a designer, followed by the abilities of independent thinking and observation. With these abilities, designers can create not only aesthetically pleasing designs but also enhance the lives of users by making them more convenient and enjoyable.

I often start by sketching design ideas in my portable notebook because inspiration can strike anytime, anywhere. Having a notebook with me is incredibly practical. Once I'm in the studio, I share my design inspirations with team members, and together we use computer software to create definitive designs. We frequently use Adobe software in our studio as it offers powerful functionality to bring our ideas to life. When gathering information, I like to use Pinterest to collect inspiration, and I use Trello to communicate with other team members, exchange information, and track progress.

When our studio has multiple projects running concurrently, I gather with team members to review the timelines for each project. We work on all projects simultaneously, ensuring that each stage is completed on time. Designing a perfect piece of work in one go is not feasible, so I ask team members to achieve 80% completion on one project before moving on to others. Once all projects are at a similar stage, we come back and gradually elevate each piece to 100%. This approach ensures that all projects progress at the same pace and that no project lags behind.

The timeline for each project depends on its nature and content. Typically, we discuss with the client how much time we have for the design phase of each project, and then we plan the progress of each project accordingly. In general, commercial projects tend to have tighter timelines, with a project needing to be completed within six months. This is because clients often face pressure to launch or present their products. Therefore, careful attention must be paid to the timeline arrangement in such cases.

I often ask clients, "What is the purpose of executing this project?" because we need a clear direction to proceed with the design. Design is not created out of thin air; there is always a reason behind it. By fully understanding the purpose of the project, we can develop design strategies and techniques that align with it. This approach allows us to design works that meet the requirements and fulfill the intended objectives.

I once worked for a startup company where I experienced the growth of the team, encountered various challenges, and eventually saw the team being acquired. This experience has provided me with valuable insights and knowledge that I can now apply to running my own business. As a designer-turned-entrepreneur, I've come to realize that there is more to consider beyond just design. It's not just about creating good designs; having effective business strategies and management practices are equally important. The key to running a successful studio lies in maximizing the productivity and efficiency of the design team, and that has become the core focus of my studio's operations.

The clients I have are: Reshock Coffee in Taiwan, Mama Cane in Taiwan, Nespresso in Taiwan, Boffotto Ltd in Hong Kong, Sunlight Tea Studio in the USA, John Tea Company in Taiwan, Pizza Marzano in China, and Pizza Express in China etc.

I enjoy working on brand design projects because we have the opportunity to build a complete brand from scratch. From brand name, brand story, logo design, packaging design, product sales models, advertising strategies, to commercial space design, we cover the entire design process. Through this comprehensive design process, we can assist clients in establishing a complete brand framework and launch it into the market. When a complete brand design project is completed, we always feel a special excitement and sense of accomplishment. We can't wait to see the response of the new brand in the market.

I have been working in brand design for 10 years, but the truth is, I studied industrial design during my student years. I still have a dream of pursuing furniture design, and I hope to one day create my own furniture brand.

All of my designs are completed in collaboration with the members of Union Atelier. I have a strong design team that is capable of executing various design tasks for clients. With the help of our professional design team, we ensure that every detail of the design is implemented and that the project is executed with completeness. Clients can trust us to handle their projects with confidence.

Recently, our studio has been working on some exciting projects in the food and beverage industry, including branding, packaging design, and creating the overall atmosphere of restaurants. Restaurant design projects often offer more creative freedom and fewer constraints. We are able to showcase our bold and unconventional design ideas because this type of project requires injecting a lot of creativity to attract customers. Clients always encourage us to unleash our creativity and explore various design techniques to make their establishments stand out.

Welcome to the official website of Union Atelier: unionatelier.com. You can find our complete portfolio of work there. We are also open to new design projects, so feel free to reach out to us!

Design is an industry that requires a great deal of passion. I hope that every designer can shine brightly in this field!

The appearance of the packaging design is inspired by the concept of a sunrise. We hope that this packaging structure will echo the idea of the sun rising, allowing consumers to experience this atmosphere. Upon opening the box, they will see a landscape representing the flora and fauna of Ali Mountain, immersing them in the beauty of this land.

It is thanks to this beautiful land and rich biodiversity that high-quality crops can be cultivated. These coffee beans have grown in such a pristine natural environment, and I hope to convey the beauty of this place so that consumers can truly appreciate the quality of the coffee beans.

I hope that each variety of coffee bean and its packaging will provide consumers with a delightful unboxing experience. To achieve this, we designed the packaging so that all items are displayed in an open layout, creating a rich visual experience. Since the packaging is relatively large, we reduced its thickness to improve efficiency in stacking and shipping. In this way, we aim to strike a balance between visual appeal and practical functionality.

Ali Mountain’s sunrise is one of the must-visit attractions for tourists and is often the public’s first impression of Ali Mountain. We hope to leverage this iconic image to strengthen the connection between Ali Mountain and our brand, emphasizing that all Reshock Coffee products originate from this land.

When we visit Ali Mountain, the natural flora and fauna surrounding us not only represent the unique characteristics of the area but also enrich the story of this land. It is because of these beautiful elements that the crops here can thrive. I hope that when consumers enjoy our coffee, they can appreciate the design on the packaging and feel connected to this precious natural environment. In this way, as they savor the coffee, they can immerse themselves in a truly delightful experience.

These coffee beans are packaged in sealed sachets to ensure that, even after grinding, the fresh flavor and quality are preserved. The unique drip bag design allows consumers to brew the coffee after opening, enabling them to fully enjoy the high-quality coffee beans at their best.

The drawer-style design is a key feature of this packaging, as we wanted a strong visual experience that echoes the feeling of a sunrise. For this reason, the box opens from its longer side. We needed to ensure that consumers can open the box smoothly and evenly, so we created numerous prototypes to test it, working closely with the printing factory to refine the box structure and die-cutting template. This collaborative effort allowed us to perfect the design, ensuring it functions flawlessly.

Many tourists are unaware that Ali Mountain produces coffee beans, and even fewer know that the quality here rivals that of many famous coffee-growing regions. With this high-quality, story-driven packaging design, we aim to introduce consumers to this exceptional product. When consumers resonate with the packaging and feel a connection to the story it conveys, they’re more likely to appreciate and purchase the product—at that point, our design has achieved its purpose. Through the allure of the design, we hope to introduce consumers to our product: the high-quality coffee beans from Ali Mountain.

Union Atelier is a professional branding design company. Throughout the design process, they continually consider the connection between Reshock Coffee and Ali Mountain, while adopting a consumer-oriented approach to find designs that are both attractive to consumers and exude quality. Ultimately, it is through consumer support that the product and its story can be promoted. During the collaboration, the designers kept exploring representative design language to interpret this project, conducting numerous trials and experiments. They ultimately chose the theme of "sunrise" to perfectly showcase the design, creating a work that is both rich in storytelling and commercial appeal.

Taiwan is actually home to many high-quality coffee beans, as there are numerous regions here that are ideal for coffee cultivation. However, many consumers are still not familiar with these excellent coffee products. Through the transmission of this story, we hope to help consumers connect with and resonate with the land, allowing them to recognize the high quality of Taiwanese coffee beans and, ultimately, begin to savor their exceptional flavor.