Spatial Illusion 展示スタンド by Viktor Bilak is a highly esteemed winner of the very prestigious 2020 A' Design Award 鉄賞 in インテリア空間・展示デザイン Competition Category.

鉄インテリア· 2020

Spatial Illusion 展示スタンド

by Viktor Bilak

Client: Design-Bureau EXPOLEVEL

A' Design Award 鉄賞 Winner in インテリア Category

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Verified Award Winner

Verify Award Status for #100057

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Colors

The Design

About Spatial Illusion 展示スタンド

展示スタンドの建築上の課題は、企業の製品を壁紙としてプレゼンテーションするための要素を備えた視聴空間を作成することでした。空間の構成には、変位を伴う非対称アーチが使用されました。 2 つのグループのアーチが開いた門のように錯覚し、スタンドの内部空間を拡大します。

The Recognition

About the A' Design Award 鉄賞

Spatial Illusion 展示スタンドは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Spatial Illusion 展示スタンドは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Spatial Illusion 展示スタンドは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main architectural task was to create the space of the exhibition stand, which maximally viewed from all sides. This is due to the presentation of the main products of the exhibitor - wallpaper. The basis of the aesthetic concept of the stand was the idea of open gates. The space was organized by arches. If you come to the main entrance of the stand, the group of arches looks flat in perspective. If you go through arches inside the exhibition stand, the group of arches unfolds, three dimensions and rhythm appear.
Dimensions & Packaging: The ehxibition stand is 13000 mm x 10000 mm x 4000 mm.
Tags: spatial illusion, asymmetric arches with the displacement in space, exhibition stand, Slovyanski Wallpaper, linear and reverse perspective
Production Technology: The walls of the stand produced from plywood. The beams made from plywood and painted in white color. The arches made from plywood and decorated by wallpaper and wood panels with logos.
Design Challenge: The hardest part of design activity was to project the asymmetric arches considering linear and reverse perspectives for illusion of depth of the stand.
Research: The main architectural task was to create the viewed space for the exhibition stand. The illusion of space used for this goal. The illusion modeled by creating asymmetric arches with the displacement in space. From one point of spatial view, the group of arches looks flat, from another point they have three dimentions.
Inspiration: The inspiration for this project start from the idea of perception of space in special conditions. The main question was how to see three different figures from one point of spatial view as one shape? For this project in 3D program this object was modeled end this point was finded. It was about one meter from the left corner of the stand, high 1700 mm.
Project Duration: The project started in Septemer 2019 in Moscow, Russia and finished in December 2019 in Moscow, and was exhibited in Trade Fair Heimtextil 2020 in Frankfurt Am Main, Germany.
Operation Flow: This project is the exhibition stand for client Slovyanski Wallpaper. The main task of the stand during the Trade Fair to present the product of the company. For this aim in space of the stand created special interior elements such as arches, walls, panels with collections of wallpaper.
Patents: Copyrihts belong to Viktor Bilak, 2020.
Team Members: Designer: Viktor Bilak
Architect: Borut Kosir
Image Credits: Image #1: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #2: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #3: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #4: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #5: Photographer Viktor Bilak, Spatial Illusion, 2020.