South Branch Sign レストランのインテリアデザイン by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.
銅インテリア· 2020
South Branch Sign レストランのインテリアデザイン
by Tiao Ouyang
Client: Oytt Design
A' Design Award 銅賞 Winner in インテリア Category
Verified Award Winner
Verify Award Status for #100068The Design
About South Branch Sign レストランのインテリアデザイン
「南枝標識（South Branch Sign）」は、常州市にある香港スタイルのチェーンレストランのインテリアデザインである。プロジェクトの総面積は500平方メートル。異なる素材と色彩によって機能エリアを規定することで、物理的な間仕切りを最小限に抑え、目に見えない区分によって空間構成が読み取れるようになっている。人造石（テラゾー）、木材、レザー、ミラーが、豊かで変化に富んだ空間の質感を生み出す。滑らかなラインが壁面と天井を貫き、埋め込み照明が繊細なディテールを際立たせる。その結果生まれたのは、シンプルな質感と理性的でモダンな性格を備えた、静謐で透明感のある空間である。
The Recognition
About the A' Design Award 銅賞
South Branch Sign レストランのインテリアデザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。South Branch Sign レストランのインテリアデザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。South Branch Sign レストランのインテリアデザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
- Dimensions & Packaging
- The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
- Tags
- Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
- Production Technology
- The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
- Design Challenge
- Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
- Research
- The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
- Inspiration
- This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
- Project Duration
- The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
- Operation Flow
- With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
- Patents
- Copyrights belong to Tiao Ouyang, 2019.
- Team Members
- Tiao Ouyang
Danfeng Zhou
Yang Li - Image Credits
- Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.
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