Co Ba Coffee コーヒーパッケージ by My Linh Mac is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2020
Co Ba Coffee コーヒーパッケージ
by My Linh Mac
Client: Mmac
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #100984The Design
About Co Ba Coffee コーヒーパッケージ
Co Ba Coffeeは、ベトナムのコーヒーブランドのために制作されたパッケージデザインです。このパッケージは、ベトナムの伝統的な飲み物でありながら他国ではまだあまり知られていないエッグコーヒーを紹介しています。ロゴは創業者のミニマルな肖像を基にしています。ブランド名はベトナム語で叔母を意味する言葉に由来し、家族の絆と地域の暮らしを想起させます。カラーは、コーヒー豆が栽培される農村の風景から採られています。パウチとステーショナリーにはリサイクル可能な紙とポリエステルを使用しています。モダンなデザインは、外出先でコーヒーを楽しむ人々に向けられています。
The Recognition
About the A' Design Award 銅賞
Co Ba Coffee コーヒーパッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Co Ba Coffee コーヒーパッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Co Ba Coffee コーヒーパッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
- Dimensions & Packaging
- Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
- Tags
- graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
- Production Technology
- Stationaries and product packaging with recyclable paper and polyester.
- Design Challenge
- As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
- Research
- Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages. - Inspiration
- The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
- Project Duration
- October 2019- Jan 2020, Chicago, IL, USA
- Operation Flow
- The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
- Patents
- copyrights belong to My Linh Mac, 2020
- Team Members
- Graphic Design & Illustration by My Linh Mac
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