鉄パッケージ · 2020

Hopapops 健康的なスナック食品は

by Angela Spindler

A' Design Award 鉄賞 2020 in パッケージ
CLIENT: Depot Creative
Estimated Number of Design Views: 16,435
Verification code 7F324C0AA5 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Hopapops 健康的なスナック食品は

プロジェクトのタスク: 米国の消費者を対象とした、飛び出すスイレンの種のネーミング、ブランド作成、パッケージデザイン。課題は、主要な原料であるスイレンの種について必ずしも聞いたことがない市場をどのように獲得するかでした。解決策は、棚の宣伝、シンプルな情報階層、目立つ食材のビジュアルに焦点を当てることです。このイラストはパッケージの表と裏の両方を構成しており、製品とフレーバーのバリエーションを強調しています。 Hopapops ブランドマークのタイポグラフィーの不均一な性質がパックに生意気な弾みを加え、ブランドのために作られた楽しい声のトーンを引き立てています。

About the A' Design Award 鉄賞

Hopapops 健康的なスナック食品はは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Hopapops 健康的なスナック食品はは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Hopapops 健康的なスナック食品はは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Press Kit

Unique Properties: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Dimensions & Packaging: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Tags: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Production Technology: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Design Challenge: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Research: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Inspiration: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Project Duration: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Operation Flow: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Image Credits: Illustrator: Anna Makarova