Beyond the Blue 書籍 by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀賞 in 印刷・出版メディアデザイン Competition Category.

銀印刷· 2020

Beyond the Blue 書籍

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award 銀賞 Winner in 印刷 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue 書籍

『Beyond the Blue』は、海に関わる環境問題を扱った書籍です。各章の冒頭には、海のさまざまな側面を表すカラーチップが配されています。緑のチップは健全な海の森を、赤のチップはクジラの血で赤黒く染まった海を象徴します。色彩を用いることで、複雑な環境問題をあらゆる年齢の読者にシンプルかつ普遍的に伝えています。判型は187mm×245mm、全90ページ。印刷には大豆油インキと100gのマット紙を使用し、糸綴じ製本によって接着剤の使用を抑えています。

The Recognition

About the A' Design Award 銀賞

Beyond the Blue 書籍は、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Beyond the Blue 書籍は、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Beyond the Blue 書籍は、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam