KitKat Chocolatory 業務用インテリアデザイン by Justin Vinet - Model/ctzn is a highly esteemed winner of the very prestigious 2020 A' Design Award 金賞 in インテリア空間・展示デザイン Competition Category.
金インテリア· 2020
KitKat Chocolatory 業務用インテリアデザイン
Client: Unique Store Fixtures
A' Design Award 金賞 Winner in インテリア Category
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- Verified Award Winner
- Verify Award Status for #101411
The Design
About KitKat Chocolatory 業務用インテリアデザイン
特にカナダ市場とヨークデールの顧客のために、店舗のデザインを通じて革新的な方法でコンセプトと全体的なブランドを表現します。以前のポップアップや海外の場所での経験を利用して、全体的な経験を革新し、再考します。非常に交通量の多い複雑なスペースに適している、超機能的なストアを作成します。
The Recognition
About the A' Design Award 金賞
KitKat Chocolatory 業務用インテリアデザインは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。KitKat Chocolatory 業務用インテリアデザインは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。KitKat Chocolatory 業務用インテリアデザインは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space. - Tags
- pop-up, interactive, branding, experience, flagship,
- Production Technology
- The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
- Design Challenge
- It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction. - Research
- All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized. - Inspiration
- For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
- Project Duration
- The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
- Operation Flow
- The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
- Patents
- Copyrights belong to Nestle, 1911
- Team Members
- Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared - Image Credits
- Photographer: One Method, 2019
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