Elaine Shiu Yin NingによるBlending Soul ファッションジュエリー

Elaine Shiu Yin NingによるBlending Soul ファッションジュエリーは、ジュエリーデザインコンペティションカテゴリーにおける非常に権威ある2020 A' Design Award 鉄賞の優れた受賞作品です。

鉄ジュエリー· 2020

Blending Soul ファッションジュエリー

デザイナー： Elaine Shiu Yin Ning

クライアント: Ejj Jewellery

ジュエリーカテゴリーのA' Design Award 鉄賞受賞者

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デザイン

Blending Soul ファッションジュエリーについて

Elaine Shiuは、3Dプリント技術を利用して、シンプルでモダンな中国の結び目で紫禁城の壁のコンセプトを模倣しています。黄金の模様は古代の意味を持ち、対照的な鮮やかな青色の背景とともに、古代と現代の両方の中国を表す流行の製品に至ります。

受賞

A' Design Award 鉄賞について

Blending Soul ファッションジュエリーは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Blending Soul ファッションジュエリーは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Blending Soul ファッションジュエリーは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: The golden walls carries ancient meanings, and the contrasting vivid blue background culminates into a fashionable and trendy product combining traditional Chinese culture with the modern.
寸法とパッケージ: 5cm x 6cm
タグ: Great Wall, 3D printed, Ejj, HK, HKdesigner, Chinese, Western, Blendingsoul
製造技術: 3D printing, 925 silver with 22K gold plated.
デザインの課題: During the product development, there are lots of challenges to face on. For most fashion jewellery products, most of them are in gold, silver and rose gold. To achieve the ideas of blending Chinese and Western culture, I applied fashion blue color on the earrings. It is a difficult part as I never apply a special color directly on the product instead of using different color stone. After studying the process of 3D printing for a few months, I successfully applied the exact color on the earrings.

Moreover, as the products are new not only to the retail customers but also to the buyers. We need to spend extra time explaining the ideas behind the products and also the process for the production. Some of the customers are curious if the blue color will be off after certain of time, what kind of materials are the blue color made of etc. We need to educate them by preparing different videos and special leaflets as well.
リサーチ: Chinese culture is one of the world's oldest cultures, originating thousands of years ago. It is mysterious for not only foreigners but also to Chinese themselves. There are too many stories behind the history and it is not that easy for all of us to read through.

Therefore, I took a visit to the "Forbidden City" and "Great Wall of China '' in Beijing. During the visit, I got inspiration from there and decided to input those elements in my design products. As a Hong Kong fashion designer, I usually represent Hong Kong to participate in different worldwide Fashion Week. Through the opportunities, it is a good way to promote and to show the beauty of the Chinese culture.

In the design, I choose blue as the main color which is a blending of Chinese and Western culture. As many of us will identify China as red, therefore, I would like to present a fashion blue color can be also applied on the elements of the Forbidden City. As well as matching with the golden wall. Other than that, I utilized Italian 3D printing technology to create and conceive the concept with a Chinese knot that is simple, yet modern.

Launching the product in Hong Kong, Shenzhen, Shanghai, Beijing, London, New York Fashion Week in 2019. It received highly recommendation by different media e.g. TV, Magazine etc. It was also chosen by the Chinese government to exhibit in one of the yearly biggest cultural events 「文博會」.

In conclusion, this product can successfully achieve the purpose for the product which is blending the Chinese and Western culture. This is a good start and I believe that this blending idea can inspire designers to create more special pieces in the future.
インスピレーション: Forbidden City in Beijing (China)
プロジェクト期間: Designer started the project in May of 2019 and completed the final design in Italy in during July 2019. The product was exhibited in Hong Kong, Shenzhen, Shanghai, Tokyo, New York Fashion Week in 2019.
オペレーションフロー: The product is usable which concerned with allow users to effectively and efficiently achieve their end objective with the fashion jewellery like matching in daily.

The product is also valuable. It delivers value not only to the business which creates it but also to the user who buys or uses it.
特許: "Trademark (2018) Ejj Holding Limited"
画像クレジット: Image #1 : Creator (Director) Elaine Shiu, Blending Soul, 2019
Image #2 : Creator (Director) Elaine Shiu, Blending Soul, 2019
Image #3 : Photographer (Creative Team) Sunny Yuen, Modelling, 2019
Image #4 : Photographer (Creative Team) Sunny Yuen, Modelling, 2019
Image #5 : Photographer (Creative Team) Gratiano Wong, Modelling, 2019
Document: MODEL RELEASE AGREEMENT (Chong Ka Wai)