2030 Messaging Gift ギフトカード by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award 鉄賞 in ギフトウェアデザイン Competition Category.

鉄ギフトウェア· 2020

2030 Messaging Gift ギフトカード

by Tist

Client: Tist

A' Design Award 鉄賞 Winner in ギフトウェア Category

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Verified Award Winner
Verify Award Status for #102099

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2030 Messaging Gift ギフトカード

2030メッセージギフトは、20代・30代の消費者に向けてデザインされたギフトカードのシリーズです。グローバルなライフスタイル企業の全ブランド店舗で利用できます。各カードには、この年齢層になじみのある言葉で綴られた、励まし、賞賛、慰め、祝福といった短いメッセージが添えられています。50×90ミリメートルのサイズで全10種類を製作しました。異なる色や素材を重ね合わせることで、カード表面に立体的な表情を与えています。このカードは、メッセージを贈るだけでなく、自分自身のものとして手元に残すこともできます。

The Recognition

About the A' Design Award 鉄賞

2030 Messaging Gift ギフトカードは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。2030 Messaging Gift ギフトカードは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。2030 Messaging Gift ギフトカードは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensions & Packaging: 50mm*90mm0.03mm / 10 types
Tags: Card, Message
Production Technology: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Design Challenge: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Research: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiration: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Project Duration: May ~ December, 2018, All brand stores of CJ Group in Korea
Operation Flow: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Team Members: TIST, Client : CJ