Tainan Embroidery お守り by Yi-Pei Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅賞 in ギフトウェアデザイン Competition Category.
銅ギフトウェア· 2026
Tainan Embroidery お守り
by Yi-Pei Wu
Client: Tainan Embroidery Trade Association
A' Design Award 銅賞 Winner in ギフトウェア Category
Verified Award Winner
Verify Award Status for #181245The Design
About Tainan Embroidery お守り
「台南刺繍」は、台湾・台南の機械刺繍工場と協働して制作したお守りとトートバッグのコレクションです。神像、彫刻を施した柱、古い刺繍幕といった廟の装飾モチーフを、現代的なパターンとして描き直しています。「龍」のお守りは40,000針という高密度の刺繍とプリントを組み合わせ、繊細な鱗を表現し、「愛」のお守りはランジェリー用レースの技術を応用し、内側のメッシュポケットに香灰を納めています。トートバッグは工場に残った余り糸から紡いだサーキュラーヤーンを使用しました。本コレクションは、伝統的なお守りを日常に寄り添う文化的な品へと昇華させています。
The Recognition
About the A' Design Award 銅賞
Tainan Embroidery お守りは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Tainan Embroidery お守りは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Tainan Embroidery お守りは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tainan Embroidery unites factories in Tainan to showcase industrial excellence. Highlights include an amulet with 40000 stitches and another using delicate lingerie lace technology, a unique cross-industry application. The tote bag, designed specifically for temple ritual gifts, is made from circular yarn up cycled from factory leftover threads. Merging religious heritage with upcoming artists, Tainan Embroidery transforms invisible Original Equipment Manufacturer into a cultural brand, turning traditional amulets into collectible high-end art.
- Dimensions & Packaging
- Tote bag: 360 mm x 120 mm x 180 mm
Tiger Deity amulet: 105 mm x 8 mm x 80 mm
Cloud amulet: 100 mm x 5 mm x 75 mm
Love amulet: 45 mm x 3 mm x 130 mm
Wisdom amulet: unfold 45 mm x 5 mm x 235 mm, fold 45 mm x 8 mm x 70 mm
Dragon amulet: 65 mm x 5 mm x 75 mm
Watch amulet: Radius 50 mm, Depth 12 mm - Tags
- Cultural Heritage, Contemporary Amulet, Sustainable Bag, Machine Embroidery, Upcycled Textiles, Wearable Art, Spiritual Design, Oriental Aesthetics, Cross Industry Manufacturing
- Production Technology
- The lingerie-tech Love amulet features a monolithic hollow design, integrating the cord through iterative prototyping, with inner mesh pockets for incense ashes. The Dragon edition combines 40,000-stitch density with printing for delicate scales. The tote uses circular yarn, which is up-cycled factory remnants, overlaid with translucent mesh to create a cloud-like effect. To secure these recycled threads, a dense embroidery layout was engineered, turning material constraints into a modern aesthetic.
- Design Challenge
- The core challenge was resolving complex cross-disciplinary conflicts under severe time constraints:
Craft Constraints: Adapting modern design to strict small-scale embroidery limits.
Mindset Shift: Persuading struggling factories to prioritize R&D over a cost-driven OEM mentality.
Sacred Innovation: Balancing novel aesthetics with temple traditions and religious sanctity.
All achieved under a highly compressed grant schedule. - Research
- This research investigates the intersection of cultural heritage and industrial manufacturing. Through ethnographic studies and technical consultations, sacred motifs like the One-Character Plaque are translated into a modern visual language. Key innovations include sustainable circular yarns and high-density hollow-out lace techniques. User-centric methodologies ensure optimal ergonomics, creating a seamless alignment between spiritual symbols and contemporary lifestyle.
- Inspiration
- Tainan has been the embroidery hub of Taiwan. While many offshored, few resilient factories stayed, preserving high quality machine embroidery. Yet, facing the cheap competitors, these makers need to evolve from suppliers into recognised brands. Hence Tainan Embroidery is launched, partnering with Tiantan Temple, we innovate their most stable demand: religious textiles. Artists deconstructed temple visual heritage, such as deity statues, handcrafted pillars, and ancient tapestries, into modern motifs.
- Project Duration
- The project started in July 2025 and finished in December 2025 in Tainan, Taiwan.
- Operation Flow
- The design encourages tactile engagement through ritualistic interactions. The Wisdom amulet features a hidden lace element that users can pull out and tuck back, symbolising the unveiling of wisdom. The Tiger Deity amulet includes a detachable cloak, allowing users to interact with the deity’s protective layers. These playful, transformative elements bridge the gap between traditional sacred objects and modern lifestyle accessories, enhancing the user's bond with the culture.
- Team Members
- Design Strategy: Ting-Han Chen
Strategy Consultant: Chung-Jen Lu
Creative Director: Yi-Pei Wu
Artist: Yu-Ning Zhou
Artist: Szu-Yu Hou
Artist: Shang-Ru Tsai - Image Credits
- Image #1: Creator Yi-Pei Wu / the amulet set, 2025
Image #2: Photographer Felan Wu / the up-cycled yarn tote bag, 2025
Image #3: Photographer Yi-Pei Wu / the cloud amulet, 2025
Image #4: Photographer Yi-Pei Wu / the dragon amulet, 2025
Image #5: Photographer Felan Wu / the Tiger Deity amulet, 2025
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