Year Of The Snake 巳年のお年玉袋 by House Of Forme is a highly esteemed winner of the very prestigious 2026 A' Design Award 金賞 in ギフトウェアデザイン Competition Category.
金ギフトウェア· 2026
Year Of The Snake 巳年のお年玉袋
Client: House of Forme
A' Design Award 金賞 Winner in ギフトウェア Category
- 41,231
- Verified Award Winner
- Verify Award Status for #182139
The Design
About Year Of The Snake 巳年のお年玉袋
干支のモチーフという文字通りの「殻」を脱ぎ捨てたこの巳年のお年玉袋シリーズは、旧正月の伝統を再解釈したものです。16種類の袋と4つのビジュアルテーマを通じて、蛇の本質を表現しています。流麗な優美さと、時を超えて愛される花のモチーフが絡み合っています。ウロボロスの象徴からインスピレーションを得たデザインは、繰り返しと再生のサイクルをさりげなく想起させます。巳年を控えめに表現することで、この袋は新年以外でも使用できるようになっています。それぞれのデザインに込められた物語が、このコレクションに深みと魅力を加えています。
The Recognition
About the A' Design Award 金賞
Year Of The Snake 巳年のお年玉袋は、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Year Of The Snake 巳年のお年玉袋は、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Year Of The Snake 巳年のお年玉袋は、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This self-initiated series offers a unique perspective on snakes, embodied in our newest bespoke-designed red packets for the Year of the Snake. Featuring 16 red packets across four distinct key visuals, our design captures the fluid grace of the snake and the timeless beauty of floral cycles. The subtle celebration of the Year of the Snake allows the packets to be used throughout the year, while the unique stories behind each design bring a thoughtful and intriguing touch to the set.
- Dimensions & Packaging
- The case measures 202mm in height & 94mm in width, finished with matte UV & gold foil detailing. The red packet holder has a width of 514mm & a height of 192mm when fully extended. Our company information & background story of the red packets are highlighted with gold foil. The finished dimensions of each red packet are 89mm in width & 172mm in height. The red packets are crafted from 100gsm AstroSilver paper sourced from a local paper company, & are embellished with foiling & matte UV coating.
- Tags
- Branding, design, festive, red packets, Chinese New Year, Year of the Snake, festive product, festive design, gift
- Production Technology
- To embody our commitment to sustainability, each red packet is made in FSC-certified paper and the holder is crafted from recyclable materials. To bring the serpent details alive, matte UV finishes are incorporated alongside red, silver, and gold foil accents in specific areas. The design highlights the distinctive tongue, teeth, eyes and tail of the serpent. This thoughtful approach creates a subtle yet immersive atmosphere for the Year of the Snake.
- Design Challenge
- To differentiate from typical red packets and to achieve a harmonious balance between the snake and floral motifs, meticulous details are incorporated throughout the set, each conveying diverse blessings for the year ahead. Flickering snake tongues are hidden in the orchid as a symbol of guidance; sharp teeth concealed within the lilies foster growth; blinking snake eyes integrated into the lotus embody rebirth; snake tails disguised as anthurium pistils, bestow power & fertility upon the year.
- Research
- Protected by a hardbound, slide-out package, the red packet set’s packaging takes inspiration from a snake shedding its skin. The "M-fold" structure of the red packet holder artfully mimics the sinuous movement of a snake, symbolically carrying blessings through the changing seasons. The red packets are crafted from four different textured pearlescent papers, harmonising beautifully with the shimmering scales of a snake.
- Inspiration
- Drawing inspiration from the ouroboros, a timeless symbol depicting a serpent devouring its own tail, which signifies cycles of repetition, renewal, and the infinite passage of time, we pay homage to the essence of renewal and celebrate the arrival of the Year of Snake. The imagery of snake scales are concealed within the four different blossoms by season, connecting the intricate grace of the snake to the eternal cycle of blooming flowers.
- Project Duration
- The is designed in late 2024, produced and distributed in early 2025.
- Operation Flow
- This New Year's gift is designed for year-round use. Removing the slide-out package unveils a red packet holder. The holder employs an "M-fold” structure, allowing recipients to view all four unique designs at once when unfolded. Each section securely holds four red packets, and once emptied, reveals a description of the design, providing insight into the story behind the red packet's artwork.
- Image Credits
- Photography by Vizion Creation
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