Minimo ギフトボックス by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅賞 in ギフトウェアデザイン Competition Category.
銅ギフトウェア· 2026
Minimo ギフトボックス
by Rilind Hoxha
Client: Why Agency
A' Design Award 銅賞 Winner in ギフトウェア Category
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- Verified Award Winner
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The Design
About Minimo ギフトボックス
Minimoは、Smaragd 1969による子ども向けジュエリーコレクションで、ギフトボックスとギフト体験全体はWhy Agencyが手がけました。コンセプトは、子どもが初めて手にする大切な贈り物を軸に構想され、ジュエリーを受け取る瞬間を遊び心に満ちた忘れられない体験へと昇華させています。ボックスにはジュエリーとともに、ゴールドコレクションのデザインをあしらったステッカーパック、塗り絵、カラフルな色鉛筆、そして初めてのお客様向けのMinimoベビーパスポートが収められています。それぞれの要素が、子どもたちがジュエリーの枠を超えて探求し、創造し、コレクションとつながることを促します。
The Recognition
About the A' Design Award 銅賞
Minimo ギフトボックスは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Minimo ギフトボックスは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Minimo ギフトボックスは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Dimensions & Packaging
- 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
- Tags
- Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
- Production Technology
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Design Challenge
- The hardest part was what the theme of the gift box was gonna be.
In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Research
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Inspiration
- The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
- Project Duration
- The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Operation Flow
- The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
- Team Members
- Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction - Image Credits
- Semi Alili
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