Huade 都市の視覚的アイデンティティ by Fu Yong is a highly esteemed winner of the very prestigious 2020 A' Design Award 鉄賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

鉄グラフィック· 2020

Huade 都市の視覚的アイデンティティ

by Fu Yong

Client: Huade

A' Design Award 鉄賞 Winner in グラフィック Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Huade 都市の視覚的アイデンティティ

Huadeはかつて中国の北のフロンティアを守るための重要な軍事基地でした。放棄された軍事施設は、軍事経験と観光を発展させ、都市の経済発展を推進することができます。デザインはボタンにインスピレーションを得ており、ボタンの一時停止と開始の記号は、忙しい仕事を一時停止し、Huadeの旅を開始することを意味します。一時停止と開始のシンボルと五芒星の組み合わせが英語のAbbです。 HuadeのHD。 5つの先の尖った星は、軍の旗とエポレットの一部です。 Huadeは常に戦争中に国を守った英雄を思い出し、敬意を表します。

The Recognition

About the A' Design Award 鉄賞

Huade 都市の視覚的アイデンティティは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Huade 都市の視覚的アイデンティティは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Huade 都市の視覚的アイデンティティは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Dimensions & Packaging: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Tags: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
Production Technology: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Design Challenge: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Research: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Inspiration: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Project Duration: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Operation Flow: The logo can be presented on a white background or can be used against a red background to form a unified visual style.