Seasoning Series Design 調味料パッケージ by Zhang Jian-Must, Jiachun Zhou and Yiting Liu

Seasoning Series Design 調味料パッケージ by Zhang Jian-Must, Jiachun Zhou and Yiting Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award 鉄賞 in パッケージデザイン Competition Category.

鉄パッケージ· 2020

Seasoning Series Design 調味料パッケージ

by Zhang Jian-Must, Jiachun Zhou and Yiting Liu

A' Design Award 鉄賞 Winner in パッケージ Category

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Verified Award Winner
Verify Award Status for #102280

View at A' Design Award Press Release Award Badge

Colors

The Design

About Seasoning Series Design 調味料パッケージ

「Seasoning Series Design（調味料シリーズデザイン）」は、醤油・胡椒・マスタードのためのパッケージ一式である。醤油差しはカオリンを素材とし透明釉で焼成され、蓋と本体は凹凸の刻みによって嵌合する。天面をわずかに窪ませることで、注ぐ際に人差し指が自然に収まる。胡椒の袋は135グラムの硫酸紙を用い、つまむ部分を大きくとることで持ち手として機能し、振りやすさを高めている。胡椒は底部に溜まるため、簡単に切り取って注ぐことができる。細長いマスタードの袋はPEフィルムで真空包装され、絞り出す量を的確にコントロールできる。

The Recognition

About the A' Design Award 鉄賞

Seasoning Series Design 調味料パッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Seasoning Series Design 調味料パッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Seasoning Series Design 調味料パッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As for chess seasoning pot, picking up the soy sauce bottle under the guidance of the product form, users will feel the stable soy sauce bottle like picking up chess.
As for pepper seasoning bag, we set the pinch position as a handle to make the pepper bag shake more smoothly. The pepper will be concentrated on the bottom for easy tearing and pouring out.
For mustard bag, the amount of mustard squeezed more careful and easily controlled when shaping the slender.
Dimensions & Packaging: Chess seasoning pot70 x 70 x 40
Pepper seasoning bag45 x 45 x 2
Mustard bag7 x 4 x 125
Tags: Seasoning, Soy sauce, Pepper, Mustard, Packaging
Production Technology: Kaolin is selected as the base of the soy sauce bottle, which is fired with transparent glaze. The lid and body of the bottle are stuck with concave and convex marks.
The pepper batch is made of 135g sulphate paper.
The mustard bag is vacuum packed with PE film, its product name printed by ink becomes decorative pattern, and the composite curing with PE makes the mustard have a long shelf life and corrosion resistance, which is also soft and slender for tearing and have better control of extrusion.
Design Challenge: The biggest challenge of the product is that the product must base on the user's behavior habit and perception psychology when using it, interact with the product through the guidance of the product form, so as to enlarge people's intuitive perception of it, and make the use of the behavior process more smoothly and pleasant.
Research: Firstly, we using the condiment observe the user's behavior. Then, we design the product by continuously product testing and user feedback.
For the perspective of consumers, among the products of the same price, with the prompt and guidance of product form, this product strengthens the user's perception that will have a more pleasant product experience.
The production process of product has been very perfect for mass production in commercial business. The new product form will attract partners buying, improve the evaluation of the industry.
Inspiration: Use and enlarge people's intuitive perception of products to make the process of using behavior more pleasant and smoother.
Project Duration: The project began in Guangzhou in June 2019,completed in Guangzhou in December 2019.
Operation Flow: The top of the soy sauce bottle is designed to be slightly concave and curved, with the index finger pressing naturally on the top makes pouring soy sauce more comfortable.
For pepper seasoning bag, the translucent packaging makes user want to shake it;enlarge the position of the kneading and set up a handle to make the shaking of the salt and pepper package more smoothly. The salt and pepper are concentrated on the bottom for easy tearing and pouring.
For mustard bag, the elongated shape gives us more control over the amount of mustard that we squeeze out.
Team Members: Jian Zhang
Jiachun Zhou
Yiting Liu
Image Credits: Image #1: Photographer Jiachun Zhou, 2019;
Optional Image #1, Photographer Jiachun Zhou, 2019;
Optional Image #2, Photographer Jiachun Zhou, 2019;
Optional Image #3, Photographer Jiachun Zhou, 2019;
Optional Image #4, Photographer Jiachun Zhou, 2019;