Fresh Blood DG Youth 文化展覧会 by Ruikang Xie

Fresh Blood DG Youth 文化展覧会 by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in イベント・ハプニングデザイン Competition Category.

銅イベント· 2021

Fresh Blood DG Youth 文化展覧会

by Ruikang Xie

Client: Xiexie Design

A' Design Award 銅賞 Winner in イベント Category

23,220

Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth 文化展覧会

「Fresh Blood DG Youth」は、中国・東莞で開催された文化展覧会である。本展は「文化イノベーションのフレッシュな供給」をテーマに、地元の6組の出展者を紹介している。会場構成は野菜市場を模しており、行商人のテーブルを並べた上部に回転する野菜型のランプを吊り下げた。6種類の地元food（食材）が、6組の出展者それぞれのアイデンティティを表現している。会場では実際の作品を展示できなかったため、A5サイズのリーフレットをローストグースなどの食べ物の形に型抜きし、テキストと画像を印刷した。最も大きな紙袋のサイズは340×380ミリメートルである。

The Recognition

About the A' Design Award 銅賞

Fresh Blood DG Youth 文化展覧会は、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Fresh Blood DG Youth 文化展覧会は、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Fresh Blood DG Youth 文化展覧会は、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen