2018 Welcome Package DGUT 入学記念ギフトボックス by Ruikang Xie

2018 Welcome Package DGUT 入学記念ギフトボックス by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

銅グラフィック· 2021

2018 Welcome Package DGUT 入学記念ギフトボックス

by Ruikang Xie

Client: Xiexie Design

A' Design Award 銅賞 Winner in グラフィック Category

8,499

Verified Award Winner

Verify Award Status for #102231

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2018 Welcome Package DGUT 入学記念ギフトボックス

「2018 Welcome Package DGUT」は、中国・東莞理工学院の新入生に向けて制作された入学通知ギフトボックスです。デザインは漢字の「莞」と東莞市の市花である白玉蘭（ハクモクレン）を融合させ、フォントデザインと統一されたビジュアルセットを構築しました。引き出し式のボックスには、キャンバスバッグ、ノート、ペンケース、そして地域を紹介する2冊の地図帳が収められています。さらに2本のボトルが同梱され、一方には白玉蘭のドライフラワー、もう一方には手書きのメッセージカードが入っています。このパッケージは、新入生に帰属意識を育むとともに、地域文化を伝えることを目指しています。

The Recognition

About the A' Design Award 銅賞

2018 Welcome Package DGUT 入学記念ギフトボックスは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。2018 Welcome Package DGUT 入学記念ギフトボックスは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。2018 Welcome Package DGUT 入学記念ギフトボックスは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original intention is to design a set of vital and considerate gift box of admission letter with a sense of belonging for Dongguan University of Technology, which will be dispatched to freshmen all over the country and also carry the expectation to bring the new Dongguan culture to people. Therefore, michelia alba, the city flower of Dongguan, has been selected as the symbol of Dongguan culture for project design.
Dimensions & Packaging: 360mmx260mmx55mm
Tags: Future, humanistic life, flowers
Production Technology: This gift box adopts a pull out box so that one can see the gift box in a more comprehensive way. In addition, the real michelia alba has also been put into a small bottle so that freshmen from all over China can feel the blooming scent of Dongguan. A lot of thoughts have been put into assembling and producing materials.
Design Challenge: We have creatively added two local atlases into the gift box. The first one is Culture of Dongguan, which integrates the graphics, the texts and the map positioning of Dongguan Art Museum, Dongguan Museum and other cultural aggregation sites into one book.
Research: Humanistic feelings have always been a missing part in gift boxes on the market but this gift box design for freshmen has combined the local culture and the Dongguan’s feelings for those freshmen. We have prepared brochures with stories on Dongguan and plants with scents of Dongguan so as to convey the real scents of Dongguan via real objects, and to bridge the feelings between freshmen and the university in Dongguan.
Inspiration: Centering on the design concept of I will come to Dongguan for my prospect, we have combined the Chinese character Guan with the elements of the city flower of Dongguan, the michelia alba, to make the font design and a complete set of visual departure gift box. It carries a hopeful future and the expectation toward the new city and the new study career.Dongguan is a city in China.
Project Duration: Started in July 2018, completed in September, completed in Dongguan, China
Operation Flow: Students can pull and open the gift box by holding the woven tassel on one side of the box, and then see the rich and uniform design of canvas bag, notebook, pen bag, atlas, etc. Another point with the strongest humanistic ideas are two “drifting bottles”. In addition to the bottle with dried michelia alba, 5000 pieces of message notes handwritten by elder brothers and sisters, teachers and leaders of Dongguan University of Technology have also been put into the bottle randomly.
Image Credits: Image #1-5 Zhang Jingwen