Eyesight Nutrition Package ギフトボックスパッケージ by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2021
Eyesight Nutrition Package ギフトボックスパッケージ
by Ruikang Xie
Client: Xiexie Design
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #102228The Design
About Eyesight Nutrition Package ギフトボックスパッケージ
「Eyesight Nutrition Package」は、アイウェアブランドの35周年を記念して制作されたギフトボックスです。ボックスは板紙製で、寸法は290×290×290ミリメートル。4つの小箱がマグネット式の留め具によって四方の壁面に固定され、中央のバケット型ボックスにはカレンダー、サポートベース、クーポンが収められています。各面には、選ばれたシーンに合わせたメガネ1本、ブランドストーリーを印刷したマニュアル、そして小さなギフトが配されています。構造全体は手作業で組み立てられています。このデザインは、ブランドストーリーを日常の仕事、スポーツ、エンターテインメント、旅行といったシーンと結びつけています。
The Recognition
About the A' Design Award 銅賞
Eyesight Nutrition Package ギフトボックスパッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Eyesight Nutrition Package ギフトボックスパッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Eyesight Nutrition Package ギフトボックスパッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
- Dimensions & Packaging
- 290mmx290mmx290mm
- Tags
- Glasses, nutrition, packaging design, brand humanities
- Production Technology
- The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
- Design Challenge
- In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
- Research
- The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
- Inspiration
- The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
- Project Duration
- Started in October 2019 and completed in November, all completed in Dongguan, China
- Operation Flow
- The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
- Image Credits
- Image #1-5 Lin Jiahui
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